Lawrenceville Arts Center (LAC) Business Plan

March 12, 2026
REQUEST FOR PROPOSAL
RP004-26
The City of Lawrenceville is soliciting competitive proposals from qualified firms for the
Lawrenceville Arts Center (LAC) Business Plan.
Proposals can be returned in a sealed envelope marked on the outside with the Request for Proposal
number and Company Name or submitted by email to purchasing@lawrencevillega.org . Proposals
will be received until 2:00 P.M. local time on Friday, March 20, 2026 at 70 S. Clayton Street, Main
Level, Room M46A Lawrenceville, Georgia 30046. Any proposal received after this date and time
will not be accepted. Proposals will be publicly opened and only names of submitting firms will be
read at 2:00 P.M. Proposals are legal and binding upon the bidder when submitted.
Questions regarding proposals should be directed to Kenneth Morris, Purchasing Director, at
purchasing@lawrencevillega.org or by calling 678-407-6420, no later than 3:00 P.M. on March 16,
2026.
Successful firm will be required to meet insurance requirements. The Insurance Company should be
authorized to do business in Georgia by the Georgia Insurance Department and must have an A.M.
Best rating of A-5 or higher.
The written proposal documents supersede any verbal or written prior communications between the
parties.
Selection criteria is outlined in the request for proposal documents. The City of Lawrenceville reserves
the right to reject any or all proposals to waive technicalities, and to make an award deemed in its best
interest.
We look forward to your proposal and appreciate your interest in the City of Lawrenceville.
Kenneth Morris
Purchasing Director

RP004-26 Page 2
Specifications for Business and Operations Plan - Lawrenceville Arts Center
Project Overview
The City of Lawrenceville is soliciting proposals from qualified consulting firms with demonstrated
expertise in arts and culture organizations, performing arts centers, and municipal or civic facilities to
develop a comprehensive Business and Operations Plan for the Lawrenceville Arts Center (LAC).
The LAC is a $35 million, multi-use arts facility featuring performance venues, exhibition space, and
flexible community and rental spaces. Aurora Theatre currently serves as the anchor tenant, while the
facility also supports City-led programming, partnerships, and private rentals. As the Aurora Theatre
naming agreement approaches its expiration in 2028, the City seeks a forward-looking plan that balances
financial sustainability, community access, and a strategic, clearly defined partnership model.
The resulting Business and Operations Plan will serve as a foundational planning document to inform the
City's FY 2027 budget development and longer-term policy and investment decisions.
Scope of Work
1. Organizational and Operational Assessment
- Review existing LAC operations, including staffing structure, roles and responsibilities,
governance, facility scheduling and utilization, ticketing systems, concessions, technical services,
front-of-house operations, and rental practices.
- Identify operational strengths, inefficiencies, gaps, and risks.
- Evaluate alignment between City objectives, Aurora Theatre operations, and community use of
the facility.
- Facility Utilization Analysis
* The consultant shall conduct a quantitative analysis of facility utilization across all
primary performance, exhibition, and rental spaces within the Lawrenceville Arts
Center.
* The analysis shall include, at minimum:
* Review of three (3) years of event scheduling and utilization data.
* Analysis of prime-time evening utilization, weekend utilization, and
daytime utilization.
* Identification of dark days and underutilized time periods across all
major venues.
* Evaluation of event type mix, including Aurora Theatre performances,
City programming, rentals, and community uses.
* Analysis of attendance levels, ticket pricing patterns, and revenue
performance by event type where data is available.
* The consultant should evaluate how current facility utilization compares to industry
benchmarks for similar performing arts centers.
* The consultant shall provide findings that identify operational opportunities to
increase utilization, diversify programming, and optimize revenue generation within
the facility.
* Deliverables shall include a summary of utilization patterns and recommended
strategies to improve facility use and scheduling efficiency.
2. Governance and Partnership Framework
- Assess the current governance and management structure of the LAC.
- Define recommended governance models and operational roles for the City, Aurora Theatre, and
any affiliated foundation or support entity.

RP004-26 Page 3
- The consultant should evaluate alternative governance and operating structures and provide
recommendations regarding roles, responsibilities, and financial implications for each model.
- Establish long-term partnership expectations and options as Aurora Theatre's naming and
partnership agreement approaches expiration in 2028.
3. Financial and Market Analysis
- Conduct benchmarking of a minimum of five to six comparable performing arts or cultural
facilities (regional and national) of similar scale, scope, and municipal context.
- Provide demographic and market analysis for 20, 40, and 60 minute drive-time radius, including
population trends, disposable income, and leisure spending patterns.
Develop three financial scenarios (conservative, moderate, and aggressive) projecting earned and
contributed revenues, with assumptions clearly stated.
- Align expense projections with staffing levels, programming models, marketing efforts, and
facility maintenance and capital needs.
- The consultant shall develop a financial model projecting operating performance for the
Lawrenceville Arts Center under the proposed financial scenarios.
* The model shall include, at minimum:
* Projected earned revenue from ticketing, rentals, concessions, and
ancillary sources.
* Projected contributed revenue including sponsorships, donations, and
grants where applicable.
* Staffing and operational cost assumptions associated with each
scenario.
* Estimated annual operating surplus or deficit under each scenario.
* The analysis shall clearly identify the projected level of municipal operating
support required under each scenario and identify operational or programming
changes that could increase financial sustainability.
* The financial analysis shall be structured to inform future City budget planning
and policy decisions related to the facility.
4. Brand, Communications, and Market Alignment
- Review and incorporate findings from the City's completed Branding and Communications Study
conducted by the Communications and Marketing Department.
- Evaluate how existing brand positioning, messaging, and audience insights inform LAC
programming, pricing, access, and marketing strategies.
- Assess alignment between the LAC, Aurora Theatre, and City brand identities.
- Identify opportunities where operational or programming decisions can better leverage
established brand insights and market research.
5. Revenue Development and Sustainability
- Assess current revenue streams, including sponsorships, naming rights, rentals, ticketing,
concessions, and contributed revenue.
- Identify opportunities to expand and diversify earned and contributed revenues.
- Recommend a comprehensive fundraising framework for a City-affiliated or partner foundation,
including donor cultivation strategies, staffing considerations, governance support, and policies.
- Propose market-appropriate messaging, donor recognition strategies, and giving levels tailored to
the Lawrenceville market.
-
6. Stakeholder Engagement
- The consultant shall conduct targeted stakeholder engagement to inform the development of the
Business and Operations Plan for the Lawrenceville Arts Center.
- Engagement activities should focus on gathering operational, financial, and partnership insights
necessary to support the analysis required in this project. The engagement process should be

RP004-26 Page 4
efficient and structured to support the development of actionable recommendations.
- The consultant shall develop an engagement plan early in the project and coordinate all
engagement activities with the City's designated project manager.
- At a minimum, stakeholder engagement shall include the following:
Operational Stakeholders: The consultant shall conduct interviews or small group
o
discussions with key operational stakeholders involved in the current use and
management of the Lawrenceville Arts Center. These stakeholders may include:
Aurora Theatre leadership and operational staff
City staff responsible for facility operations and programming
Technical and front-of-house operations staff
Individuals responsible for scheduling, rentals, and event management
These discussions should focus on understanding current operating practices,
facility utilization, scheduling constraints, and operational challenges.
Arts and Cultural Partners: The consultant may engage local or regional arts
o
organizations and cultural partners to identify opportunities for collaboration, expanded
programming, and potential facility use.
Engagement with these organizations should focus on understanding current or
potential use of the facility and identifying opportunities to support broader
cultural participation.
Sponsors, Donors, and Community Partners: Where appropriate, the consultant may
o
conduct a limited number of discussions with philanthropic partners, sponsors, or
community leaders familiar with arts and cultural programming in the Lawrenceville
area to inform revenue development and partnership strategies.
Engagement Deliverable
o
The consultant shall summarize stakeholder input and identify key themes,
opportunities, and concerns raised through the engagement process.
These findings shall be incorporated into the operational assessment, financial
modeling, and final recommendations included in the Business and Operations
Plan.
The consultant is not expected to conduct a large-scale public engagement
process, as the City has previously completed a branding and communications
study that included broader community input.
- All deliverables must inform the FY 2028 budget process.
Proposal Requirements
SectionP 1ro -v Rideel eevxaanmtp Elexsp oefr itehnec feir m's experience with performing arts centers, cultural
facilities, or comparable municipal projects.
Include up to five (5) relevant projects completed within the past ten years. For each
project provide:
* Client name and location
* Project description and scope
* Year completed
* Role of the firm and proposed team members
* Client contact information for reference

RP004-26 Page 5
Only projects that are directly relevant to the scope of this solicitation should be included.
SectionP 2ro -v Pidreo jae cclte Mare dtehsocdriopltoiogny aonf dth Ae pmpertohaocdho logy that will be used to complete the scope of
work.
The response should describe how the consultant will:
* Conduct the operational and facility utilization assessment
* Perform market and financial analysis
* Develop financial scenarios and sustainability modeling
* Evaluate governance and partnership structures
* Incorporate findings from the City's branding and communications study
* Develop actionable recommendations and implementation strategies
Proposals should demonstrate a thoughtful and structured approach to completing the
work described in the Scope of Work.
SectionI d3e -n tPifryo jtehcet p Treoapmos eadn dpr Qojueaclti ftiecaamti oannds describe the role and responsibilities of each team
member.
Include relevant experience demonstrating each team member's qualifications to perform
the work described in this solicitation.
Resumes for key personnel may be included as an appendix.
This section will be evaluated based on the qualifications, experience, and availability of
the proposed team.
SectionP 4ro -v Wideo rak d Petlaainle, dT iwmoerlkin pel,a ann dde sPcrroibjeincgt Mthaen maagjeomr teanstk s required to complete the project.
The work plan should include:
* Project phases and key activities
* Project timeline and milestones
* Schedule for draft and final deliverables
* Approach to stakeholder engagement
* Approach to coordination with City staff
Proposals should demonstrate the firm's ability to complete the project within the
required timeline and provide effective project management.

RP004-26 Page 6
SectionP 5ro -v Fideee a P dreotpaoilseadl fee proposal including the total proposed cost for completion of the
project.
The proposal should include:
* Total project cost
* Cost by major project phase
* Hourly billing rates for key personnel, if applicable
* Any reimbursable expenses
The City will evaluate cost proposals based on overall value and the proposer's ability to
complete the work within the proposed budget.
PPraogpeo Lsaimls ist h(oRuelcdo nmomt eexncdeeedd )3 0 pages, excluding fee proposal forms.
Deliverables
- Executive Summary.
- Full operations assessment and governance framework.
- Market and benchmarking analysis with cited sources. Due June 1
- Financial models for three scenarios with assumptions.
- Sponsorship and fundraising strategy.
- Implementation roadmap with action steps, ownership, timelines, and accountability.
- Prioritized recommendations (short-term, medium-term, long-term).
- Draft report, review process, and final report.
- Public presentation to City Council and/or community forum.
Project Timeline
- Project start: MidApril 2026.
- Project duration: Not to exceed five months.
- Monthly milestones and written progress reports required.
- Council meeting presentations
Evaluation Criteria (100 points)
- Experience with performing arts centers and municipal facilities. (25 points)
- Quality and clarity of methodology. (25 points)
- Strength of project team. (20 points)
- Work Plan, Timeline, and Project Management (15 points)
- Cost and Value. (15 points)
- References and past performance (Reference checks may be used to verify past performance and
may inform final selection.).

RP004-26 Page 7
COST PROPOSAL
SUBMIT THIS SHEET WITH FEE SCHEDULE IN A SEPARATE ENVELOPE
A cost proposal for the LAC Business Plan Development service should be submitted along with
this cost proposal form. It should include implementation fees and any yearly recurring
maintenance or licensing fees.
Termination for Cause: The City may terminate this agreement for cause upon ten (10) days prior
written notice to the consultant's default in the performance of any term of this agreement. Such
termination shall be without prejudice to any of the City's rights or remedies by law.
Termination for Convenience: The City may terminate this agreement for its convenience at any
time upon thirty (30) days written notice to the consultant. In the event of the City's termination
of this agreement for convenience, the consultant will be paid for those services actually
performed. Partially completed performance of the agreement will be compensated based upon a
signed statement of completion to be submitted by the consultant, which shall itemize each element
of performance.
Certification of Non-Collusion in Proposal Preparation
Signature Date
The City requires that all who enter into a contract for the physical performance of services with
the City must satisfy O.C.G.A. 13-10-91 and Rule 300-10-1-.02, in all manner, and such are
conditions of the contract.
In compliance with the attached specifications, the undersigned offers and agrees, if this bid is
accepted by the City Council within ninety (90) days of the date of proposal opening, to furnish
any or all of the items upon which prices are quoted, at the price set opposite each item, delivered
to the designated point(s) within the time specified in the Bid Schedule.
Legal Business Name
Federal Tax ID
Address
Representative Signature
Printed Name
Telephone Number
E-mail address

STANDARD INSURANCE REQUIREMENTS
(For projects less than $1,000,000)
1. Statutory Workers' Compensation Insurance
(a) Employers Liability:
Bodily Injury by Accident - $100,000 each accident
Bodily Injury by Disease - $500,000 policy limit
Bodily Injury by Disease - $100,000 each employee
2. Commercial General Liability Insurance
(a) $500,000 limit of liability per occurrence for bodily injury and property damage
(b) The following additional coverage must apply:
1986 (or later) ISO Commercial General Liability Form
Dedicated Limits per Project Site or Location (CG 25 03 or CG 25 04)
Additional Insured Endorsement (Form B CG 20 10 with a modification for completed
operations or a separate endorsement covering Completed Operations)
Blanket Contractual Liability
Broad Form Property Damage
Severability of Interest
Underground, explosion, and collapse coverage
Personal Injury (deleting both contractual and employee exclusions)
Incidental Medical Malpractice
Hostile Fire Pollution Wording
3. Auto Liability Insurance
(a) $500,000 limit of liability per occurrence for bodily injury and property damage
(b) Comprehensive form covering all owned, non-owned, leased, hired, and borrowed
vehicles
(c) Additional Insured Endorsement
(d) Contractual Liability
4. Umbrella Liability Insurance - $1,000,000 limit of liability
(a) The following additional coverage must apply
Additional Insured Endorsement
Concurrency of Effective Dates with Primary
Blanket Contractual Liability
Drop Down Feature
Care, Custody, and Control - Follow Form Primary
Aggregates: Apply Where Applicable in Primary
Umbrella Policy must be as broad as the primary policy
5. The City of Lawrenceville should be shown as an additional insured on General Liability, Auto
Liability, and Umbrella Liability policies.
6. The cancellation should provide 10 days notice for nonpayment and 30 days notice of
cancellation.
7. Certificate Holder should read:
City of Lawrenceville
70 S. Clayton St.
P.O. Box 2200
Lawrenceville, Georgia 30046
8. Insurance Company, except Worker' Compensation carrier, must have an A.M. Best Rating of A-

5 or higher. Certain Workers' Comp funds may be acceptable by the approval of the Insurance
Unit. European markets including those based in London and domestic surplus lines markets that
operate on a non-admitted basis are exempt from this requirement provided that the contractor's
broker/agent can provide financial data to establish that a market is equal to or exceeds the financial
strengths associated with the A.M. Best's rating of A-5 or better.
9. Insurance Company should be licensed to do business by the Georgia Department of Insurance.
10. Certificates of Insurance, and any subsequent renewals, must reference specific bid/contract by
project name and project/bid number.
11. The Contractor shall agree to provide complete certified copies of the current insurance policy (ies)
or a certified letter from the insurance company (ies) if requested by the City to verify the
compliance with these insurance requirements.
12. All insurance coverages required to be provided by the Contractor will be primary over any
insurance program carried by the City.
13. Contractor shall incorporate a copy of the insurance requirements as herein provided in each and
every subcontract with each and every Subcontractor in any tier, and shall require each and every
Subcontractor of any tier to comply with all such requirements. Contractor agrees that if for any
reason Subcontractor fails to procure and maintain insurance as required, all such required
Insurance shall be procured and maintained by Contractor at Contractor's expense.
14. No Contractor or Subcontractor shall commence any work of any kind under this Contract until all
insurance requirements contained in this Contract have been complied with and until evidence of
such compliance satisfactory to the City of Lawrenceville as to form and content has been filed
with the City. The Acord Certificate of Insurance or a pre-approved substitute is the required
form in all cases where reference is made to a Certificate of Insurance or an approved
substitute.
15. The Contractor shall agree to waive all rights of subrogation against the City of Lawrenceville, the
Mayor, City Council members, its officers, officials, employees, and volunteers from losses arising
from work performed by the contractor for the City.
16. Special Form Contractors' Equipment and Contents Insurance covering owned, used, and leased
equipment, tools, supplies, and contents required to perform the services called for in the Contract.
The coverage must be on a replacement cost basis. The City will be included as a Loss Payee in
this coverage for City-owned equipment, tools, supplies, and contents.
17. The Contractor shall make available to the City, through its records or records of their insurer,
information regarding a specific claim related to any City project. Any loss run information
available from the contractor or their insurer relating to a City project will be made available to the
City upon their request.
18. Compliance by the Contractor and all subcontractors with the foregoing requirements as to carrying
insurance shall not relieve the Contractor and all Subcontractors of their liability provisions of the
Contract.
19. The Contractor and all Subcontractors are to comply with the Occupational Safety and Health Act
of 1970, Public Law 91-956, and any other laws that may apply to this Contract.
20. The Contractor shall at a minimum apply risk management practices accepted by the contractors'
industry.

RP004-26 Business and Operations Plan - Lawrenceville Arts Center
Contractor Affidavit under O.C.G.A. 13-10-91(b)(l)
The undersigned contractor ("Contractor") executes this Affidavit to comply with O.C.G.A 13-10-91 related
to any contract to which Contractor is a party that is subject to O.C.G.A. 13-10-91 and hereby verifies its
compliance with O.C.G.A. 13-10-91, attesting as follows:
a) The Contractor has registered with, is authorized to use and uses the federal work authorization program
commonly known as E-Verify, or any subsequent replacement program;
b) The Contractor will continue to use the federal work authorization program throughout the contract
period, including any renewal or extension thereof;
c) The Contractor will notify the public employer in the event the Contractor ceases to utilize the federal
work authorization program during the contract period, including renewals or extensions thereof;
d) The Contractor understands that ceasing to utilize the federal work authorization program constitutes a
material breach of Contract;
e) The Contractor will contract for the performance of services in satisfaction of such contract only with
subcontractors who present an affidavit to the Contractor with the information required by O.C.G.A.
13-10-91(a), (b), and (c);
f) The Contractor acknowledges and agrees that this Affidavit shall be incorporated into any contract(s)
subject to
the provisions of O.C.G.A. 13-10- 91 for the project listed below to which Contractor is a party after
the date hereof without further action or consent by Contractor; and
g) Contractor acknowledges its responsibility to submit copies of any affidavits, drivers' licenses, and
identification cards required pursuant to O.C.G.A. 13-10-91 to the public employer within five
business days of receipt.
_____________________________________________ ________________________________
Federal Work Authorization User Identification Number Date of Authorization
_____________________________________________ _________________________________
Name of Contractor Name of Public Employer
_____________________________________________
Street Address
_____________________________________________
City/State/Zip Code
Executed on _________, _____, 20_____ in _______________ (city), __________ (state).
___________________________________________
Signature of Authorized Officer or Agent
___________________________________________
Printed Name and Title of Authorized Officer or Agent
SUBSCRIBED AND SWORN BEFORE ME
ON THIS THE _______ DAY OF _____________, 20______. NOTARY PUBLIC
My Commission Expires: ____________________
REV. 5.18.2015