Visitor Profile Study
| Agency: | Pulaski County |
|---|---|
| State: | Arkansas |
| Type of Government: | State & Local |
| Posted Date: | Mar 22, 2024 |
| Due Date: | Apr 17, 2024 |
| Solicitation No: | 2024-061 |
| Bid Source: | Please Login to View Page |
| Contact information: | Please Login to View Page |
| Bid Documents: | Please Login to View Page |
Bid Information
|
Contact Information
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Attachment Preview
2024-061
Visitor Profile Study
Issue Date: 3/22/2024
Questions Deadline: 4/9/2024 05:00 PM (CT)
Response Deadline: 4/17/2024 02:00 PM (CT)
Little Rock Advertising and Promotion Commission
Contact Information
Contact: Mr. Chris Phillips
Address: 101 S. Spring Street
Suite 400
Little Rock, AR 72201
Phone: (501) 370-3214
Email: cphillips@littlerock.com
Page 1 of 7 pages
Deadline: 4/17/2024 02:00 PM (CT)
2024-061
Event Information
Number:
2024-061
Title:
Visitor Profile Study
Type:
LRCVB - Request for Qualifications
Issue Date:
3/22/2024
Question Deadline: 4/9/2024 05:00 PM (CT)
Response Deadline: 4/17/2024 02:00 PM (CT)
Notes:
The Little Rock Advertising and Promotion Commission dba Little Rock Convention
& Visitors Bureau (LRCVB) seeks a vendor to contract with to provide a Visitor
Profile Study.
LRCVB will select and contract with one or more vendors to provide all
products or services described in the Scope of Services. Joint proposals
will be accepted.
Contract Term is for the term of this project, including future possible engagements
specifically related to this project.
Bid Attachments
Relationship_Disclosures_and_Acceptance.pdf
Relationship Disclosure and Acceptance
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Relationship Disclosures and Acceptance
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form, and upload the document here.
Page 2 of 7 pages
Deadline: 4/17/2024 02:00 PM (CT)
2024-061
Bid Attributes
1 RFQ Terms and Conditions
1. REQUEST FOR QUALIFICATION SUBMISSION ADDRESS AND DEADLINE. A completed Request for
Qualification response (“Response”) must be sealed and will be received in the AR Bid Ionwave Portal by the
submission deadline (closing time and date) as stated on the cover page. Responses received after the closing
time and date will be returned to sender unopened. LRCVB is not responsible for lateness or non-delivery of mail,
carrier, etc. to LRCVB, and the time and date recorded in the Purchasing Office shall be the official time of receipt.
If fees, prices, or rates are included in a Response, it will be disqualified and not considered.
2. SIGNATURES: All Responses are required to be signed by an authorized representative of the submitting
person or entity on Attachment I. Responses received unsigned will be disqualified and not considered.
3. ALTERING RESPONSES: Responses cannot be altered, amended or withdrawn after the submission deadline.
4. MODIFICATIONS AND AMENDMENTS: LRCVB shall have the right to modify the specifications prior to the
submission deadline and will endeavor to notify all potential Responders that have received a copy of the
specifications, but failure to notify shall impose no obligation or liability to LRCVB. In order to be notified of any
modifications or amendments, you must immediately notify our purchasing team at purchasing@littlerock.com. You
may also visit our website at http://www.littlerock.com/about/documents to check for updates.
5. WITHDRAWAL OR REJECTION: LRCVB reserves the right to withdraw the Request for Qualifications for any
reason. LRCVB further reserves the right to accept or reject part or all of any Responses received.
6. INCURRING COSTS: LRCVB is not liable for any cost or expenses incurred by the Responder or any other
person or entity in the preparation of their Response (including, without limitation, for attendance at any
conferences or meetings related to this Request for Qualifications.)
7. DISCLOSURE OF RESPONSE CONTENTS: Responses received by LRCVB are not confidential and could be
subject to the Arkansas Freedom of Information Act (FOIA). All material submitted becomes the property of
LRCVB.
8. RESPONSE FORM TO BE USED: The proposals must be submitted in the format specified in the Response
Format section.
9. RELATIONSHIPS: Responder must disclose in its Response any relationship to any LRCVB employee or A&P
Commissioner whether it is ownership, business relationship, family, etc. on Attachment I. LRCVB must have
adequate information from the Response to determine if any potential conflict may exist.
RFQ Terms and Conditions
(Required: Check if applicable)
2 About Us
The Little Rock Convention & Visitors Bureau (LRCVB), governed by the Little Rock Advertising and Promotion
Commission, is the official destination marketing organization (DMO) for the City of Little Rock, charged with
marketing and selling the City as a meeting, sports, and leisure travel destination. LRCVB promotes a strong visitor
economy. Little Rock, the largest city within Pulaski County and the state of Arkansas, represents almost 25% of the
State's total visitor spending.
The LRCVB also manages the Statehouse Convention Center, Robinson Center, various River Market event
facilities, and multiple parking garages.
LRCVB is funded by the dedicated Advertising and Promotion Lodging and Prepared Food Tax (A&P Tax), which is
collected by LRCVB Staff, facility rental revenue, and a few other ancillary sources.
Page 3 of 7 pages
Deadline: 4/17/2024 02:00 PM (CT)
2024-061
3 Background and Specifications
The LRCVB seeks a qualified firm to complete a Visitor Profile Study for Little Rock. The LRCVB has not completed
a visitor profile or economic study previously and has relied on data from the Arkansas Department of Parks,
Heritage and Tourism which offers Pulaski County data but not specific to Little Rock.
The LRCVB desires a visitor profile to provide industry and vendor partners insight regarding visitation to our City.
The studies will provide visitors' travel preferences, motivations, and experience to attract more visitors and provide
unique experiences. In addition, the studies will be used to enhance stakeholder knowledge and to improve
communication with the community.
Scope of Service
Visitor profile information may include but not limited to the following:
Visitor volume
Visitor origin
Visitor spend
Travel party size
Length of stay
Transportation
Accommodations and method of booking
Visitor sentiment
Unexpected offerings in destination
Sociodemographic breakouts (sample for race and ethnic minorities during the data collection process)
Activity of interest by racial background
Activity/experience as primary trip motivator
Purpose of trip (leisure, business, family visit, etc)
Likelihood of future visitation
Initial inspiration/influence of travel to the destination
Was Little Rock your final destination? If not, where?
Sources of initial inspiration
Page 4 of 7 pages
Deadline: 4/17/2024 02:00 PM (CT)
2024-061
4 Evaluation and Scoring
Interested individuals or firms shall provide a written proposal that will include a description of the firm as well as a
short biography of all personnel that will have direct involvement on the account and the approach the firm will take
to address the Scope of Services. Once proposals are reviewed, firms will be scored according to the scoring rubric
provided below.
All documents that the firm prepares as a part of this service agreement will be the property of LRCVB and subject
to all open disclosure laws including the Arkansas Freedom of Information ACT (FOIA).
Experience and Qualifications (35%)
The Proposals will show recent, relevant experience of the firm, with relation to the work in the Scope of Services
and on similar contracts. Responder should give specifics to prove successful performance of those services and
the firm's understanding of the requirements. List individuals that will be used on the engagement. This includes
use of sub-contractors, as well, if applicable. Please place an emphasis on work completed with other Destination
Marketing Organizations (DMO) and related Tourism industry experience.
Approach & Process (40%)
Outline the approach that Responder will take with regards to how the Scope of Services will be attained, including
items such as planning, strategizing, methodology for collecting data, and how overall implementation will take
place. Sample reports, sample graphs, and other visual documentation, if applicable within the Scope of Services,
should be included. Please place an emphasis on work completed with other Destination Marketing Organizations
(DMO) and related Tourism industry experience.
References (25%)
List of three (3) current or recent references of similar work, within the last three (3) years should be included.
Include the name, telephone number, and address of a contact person who may be contacted for verification of all
data submitted. Include service dates as well as a brief summary of the services provided and results achieved.
LRCVB may elect to conduct interviews for all firms scoring over 80% in their evaluation score. If interviews are
conducted, each committee member will rank the interviewees based on their presentations. Previous scoring from
the submitted proposals will not factor into the interview scores. The Responder scoring the highest on the
interviews will be presented to the Little Rock Advertising and Promotion Commission as the selected Responder for
approval.
Once a Responder is selected, LRCVB will meet with the successful Responder to determine the specifics of the
engagement including scope of services, billing rates, budget, etc, and will execute an agreement engaging the
successful Responder. If an agreement cannot be reached with the highest-ranking firm, the Commission will
undergo negotiations with the next highest-ranking firm until an agreement can be reached.
Page 5 of 7 pages
Deadline: 4/17/2024 02:00 PM (CT)
2024-061
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