Vaccine Communications Campaign

Agency: State Government of Virginia
State: Virginia
Type of Government: State & Local
NAICS Category:
  • 541820 - Public Relations Agencies
Posted Date: Aug 4, 2020
Due Date: Aug 17, 2020
Solicitation No: RFP 693-2
Bid Source: Please Login to View Page
Contact information: Please Login to View Page
Bid Documents: Please Login to View Page
RFP 693-2
  • Vaccine Communications Campaign
  • Status: Open
  • Time Left:12 days, 16 hours
  • Closing: 8/17/20 2:00 PM
  • Issued: 8/4/20 12:15 PM
  • Last Amended: 8/4/20
  • Buyer:Danielle Blackwell
  • danielle.blackwell@vdh.virginia.gov
  • 804-864-8144

  • Issued By:Virginia Department of Health
  • Type:Request for Proposals (RFP)
  • Category:Non-Professional Services - Non-Technology
  • Work Location: VDH 109 Governor ST Richmond, VA. 23219
  • PreBid Conference: 8/12/20 10:00 AM Pre-Bid Conference
  • Open Responses:
  • Description:Comprehensive statewide communications campaign aimed at counteracting misinformation on vaccines and increasing awaremess of the importance of vaccination

Attachments
Attachment Size Description Posted On Type
RFP-Vaccine Communications Campaign-FINAL.pdf (260.08 KB) VDH-21-607-0016 08/04/20 Solicitation

Attachment Preview

REQUEST FOR PROPOSALS (RFP)
Issue Date:
___8/4/2020____
RFP No. VDH-21-607-0016
Title:
Vaccine Communications Campaign
Commodity Code: 91522- Communications Marketing Services
Issuing Agency:
Commonwealth of Virginia Department of Health
Office of Procurement and General Services
109 Governor Street
12th Floor
Richmond, VA 23219-0331
Location where work will be performed:
PERIOD OF PERFORMANCE: From September 1, 2020 – June 30, 2021__.
Sealed Proposals Will Be Received Until _Monday 8/17/2020_ at _2:00_ P.M. For Furnishing The Goods/Services Described
Herein.
All Inquiries for Information Should Be Directed To:__Danielle Blackwell__
Danielle.blackwell@vdh.virginia.gov
Email:
IF PROPOSALS ARE MAILED, SEND DIRECTLY TO ISSUING AGENCY SHOWN ABOVE. IF PROPOSALS ARE
HAND DELIVERED, THEN DELIVER TO:
109 Governor Street, 12th Floor, Room 1214, Richmond, VA 23218
In compliance with this Request For Proposals (RFP) and all conditions imposed in this RFP, the undersigned firm hereby offers
and agrees to furnish all goods and services in accordance with the attached signed proposal or as mutually agreed upon by
subsequent negotiation, and the undersigned firm hereby certifies that all information provided below and in any schedule
attached hereto is true, correct, and complete.
Virginia Contractor License No. ________________ *DSBSD-certified Small Business No. ________________
Class: __________ Specialty Codes: ____________
Name And Address Of Firm:
___________________________________________
___________________________________________
___________________________________________
_________________________Zip Code: __________
EVA Vendor ID or DUNS number ________________
Date: __________________________________________
By: __________________________________________
(Signature In Ink)
Name: __________________________________________
(Please Print)
Title: _________________________________________
Phone: (_____)________________________________
E-mail: _____________________________________ Fax: (_____)________________________________
PREPROPOSAL CONFERENCE: An optional pre-proposal conference will be held on __8/12/2020_ at _10:00_ a.m. Via
conference call. The phone number for call in (US) +1 562-452-3298_ Conference number __ PIN: 699 144 599#_.
Note: This public body does not discriminate against faith-based organizations in accordance with the Code of Virginia, § 2.2-4343.1
or against a bidder or offeror because of race, religion, color, sex, national origin, age, disability, sexual orientation, gender identity,
political affiliation, or veteran status or any other basis prohibited by state law relating to discrimination in employment. Faith-based
organizations may request that the issuing agency not include subparagraph 1.e in General Terms and Condition C. Such a request
shall be in writing and explain why an exception should be made in that invitation to bid or request for proposal.
1|P a g e
TABLE OF CONTENTS FOR RFP# VDH VDH-21-607-0016
I. PURPOSE .........................................................................................................................................3
II. BACKGROUND…………………………………………………………………………………..3
III. STATEMENT OF NEEDS……………………………………………………………………….4
IV. PROPOSED PREPARATION AND SUBMISSIONS INSTRUCTIONS ................................ 5
V. EVALUATION AND AWARD CRITERIA…………………………………………………..7
VI. REPORTING AND DELIVERY INSTRUCTIONS................................................................... 8
VII. PRE-PROPOSAL CONFERENCE .............................................................................................. 9
VIII. GENERAL TERMS AND CONDITIONS………………………………………………………9
IX. SPECIAL TERMS AND CONDITIONS ................................................................................... 18
X. METHOD OF PAYMENT .......................................................................................................... 23
XI. PRICING SCHEDULE................................................................................................................ 24
XII. ATTACHMENTS......................................................................................................................... 24
ATTACHMENT A – VENDOR DATA SHEET
ATTACHMENT B – SUPPLIER DIVERSITY & SMALL BUSINESS SUBCONTRACTING
PLAN
ATTACHMENT C – SCC
ATTACHMENT D – SAMPLE PROPOSAL SUBMISSION ENVELOPE
ATTACHMENT E – PROPOSED PRICING FORM
2|P a g e
I. PURPOSE:
The purpose of this Request for Proposal (RFP) is solicit sealed proposals from qualified vendors
that will result in a comprehensive statewide communications campaign aimed at counteracting
misinformation on vaccines and increasing awareness of the importance of vaccination.
II. BACKGROUND:
The mission of the Virginia Department of Health (VDH) is to promote and protect the health of
Virginians.
COVID-19 has greatly decreased the amount of vaccinations being administered Nationwide and in
the Commonwealth. On-time vaccination throughout childhood is essential because it helps
provide immunity before children are exposed to potentially life-threatening diseases. This
increases the chance that vaccine-preventable diseases we have been able to minimize in Virginia
could resurface. As of May 31, 2020 vaccines entered in the Virginia Immunization Information
System (VIIS) were 23% lower compared to previous years. However, there are signs of
improvement. In June, Virginia saw vaccine orders increasing and community pediatricians
stepping up outreach to parents. However, orders are still below historic rates suggesting that a
portion of the population is under vaccinated and will need to be caught up. VDH is working with
both public health and private providers to stress the importance of children staying up-to-date with
their vaccines as it is the best way to prevent an outbreak of vaccine-preventable disease on top of
COVID-19.
The Centers for Disease Control and Prevention (CDC) estimate that influenza has resulted in 22-
31 million illnesses, 210,000-370,000 hospitalizations and 12,000-30,000 deaths in the U.S. as of
February 15, 2020. Certain groups are at higher risk for serious illness including children younger
than 5, pregnant women, people aged 65 and older, and those with suppressed immune systems or
certain chronic medical conditions, such as heart or lung disease. This does not mean that people
outside of those groups are not at risk. Although the influenza vaccine is not perfect, it has shown
to protect people from disease, or at least from more serious illness and complications as a result of
the influenza. Being vaccinated protects individuals but can also help decrease the transmission of
influenza in a community thereby protecting those who cannot be vaccinated. The age ranges best
vaccinated and above the Healthy People 2020 Goal in Virginia are children 6 months – 4 years of
age and those older than 64 years of age.
CDC NIS Influenza Vaccination Rates By Age
6 months - 4 years
84.60%
5 - 12 years
67.30%
13 - 17 years
57.10%
18-64 years
45.60%
>64 years
71.40%
Resource: National Immunization Survey 2018/2019
https://www.cdc.gov/flu/fluvaxview/reportshtml/reporti1819/reportii/index.html
It will be crucial to decrease the incidence of influenza in the community to ease the stress on the
healthcare system when both viruses are likely to be circulating. Therefore, it is important that
people of all ages get vaccinated against the flu this season. Influenza and COVID-19 have very
similar symptoms so increased vaccination against influenza will help to reduce people
experiencing those symptoms due to influenza. Even if a person is not used to getting the influenza
vaccine, this is the year they should do it. Influenza vaccine is recommended for everyone 6
3|P a g e
months of age and older, and optimally administered September – October each year. However,
influenza vaccination remains recommended well past January if the influenza viruses are still
circulating.
According to the World Health Organization, vaccine hesitancy is “a behavior, influenced by a
number of factors including issues of confidence (do not trust a vaccine or a provider),
complacency (do not perceive a need for a vaccine or do not value the vaccine), and convenience
(access).” Misinformation spread online continues to cause confusion for people delaying or
refusing vaccines putting vulnerable populations at unnecessary risk and creating a public health
concern. A communications campaign is needed to respond to well-organized vaccine
misinformation campaigns.
III. STATEMENT OF NEEDS:
VDH will work with communications professionals to create and implement a comprehensive
statewide communications campaign aimed at counteracting misinformation and increasing
awareness of the importance of vaccination, specifically routine childhood vaccination and
influenza vaccination of all ages.
Counteract misinformation with aggressive counter and social marketing strategies that include
techniques for decreasing belief in misinformation.
Childhood Vaccination Campaign
Increase in childhood vaccination per pre-COVID-19 levels.
Increase awareness of the importance of childhood vaccination during COVID-19 to
prevent vaccine-preventable disease outbreak.
Target: Parents/Guardians of children age 0-5 and 11-17.
Influenza Campaign
Increase flu vaccination in minorities, older children and adults, geographical areas of
poverty.
Increase awareness of the importance of flu vaccination especially in light of COVID-19.
Target: Under resourced communities or in communities hard hit by COVID-19,
minorities (Latinx, African American, and Native American), individuals with
chronic/underlying medical conditions, children 5-18 years and adults.
The timeframe for this project is urgent, as efforts must be underway by September 1, 2020.
IV. PROPOSAL PREPARATION AND SUBMISSION INSTRUCTIONS:
A. ESTIMATED TIMELINE
RFP Issue Date
Submission of Final Questions
Post Final Q&A
Optional Pre-Proposal Conference
RFP Due Date
Award of RFP
Tuesday 8/4/2020
Wednesday 8/12/2020
Thursday 8/13/2020
Wednesday 8/12/2020
Monday 8/17/2020
To Be Determined
4|P a g e
B. GENERAL INSTRUCTIONS:
A. 1. RFP Response:
In order to be considered for selection, Offerors must submit a complete response to this
RFP. One (1) original (marked) and an electronic version with the original, plus five
(5) copies of each proposal shall be submitted in accordance with instructions on the first
page of this RFP and one (1) electronic copy on a compact disc only. Offeror shall also
provide one (1) redacted hardcopy and one (1) electronic (CD) redacted copy, with any
proprietary and trade secret information removed, if such information is included in the
original. Proposals shall be submitted to:
Virginia Department of Health
Office of Procurement & General Services, Attn: Danielle Blackwell_
James Madison Building, 12th Floor
109 Governor Street, Room 1214
Richmond, VA 23219
2. PROPOSAL PREPARATION:
a) Proposals shall be signed by an authorized representative of the Offeror. All information
requested should be submitted. Failure to submit all information requested may result in
the purchasing agency requiring prompt submission of missing information and/or giving
a lowered evaluation of the proposal. Proposals which are substantially incomplete or
lack key information may be rejected by the purchasing agency. Mandatory requirements
are those required by law or regulation or are such that they cannot be waived and are not
subject to negotiation.
b) Proposals should be prepared simply and economically, providing a straightforward,
concise description of capabilities to satisfy the requirements of the RFP. Emphasis
should be placed on completeness and clarity of content.
c) Proposals should be organized in the order in which the requirements are presented in the
RFP. All pages of the proposal should be numbered. Each paragraph in the proposal
should reference the paragraph number of the corresponding section of the RFP. It is also
helpful to cite the paragraph number, sub letter, and repeat the text of the requirement as
it appears in the RFP. If a response covers more than one page, the paragraph number
and sub letter should be repeated at the top of the next page. The proposal should contain
a table of contents which cross-references the RFP requirements. Information which the
Offeror desires to present that does not fall within any of the requirements of the RFP
should be inserted at an appropriate place or be attached at the end of the proposal and
designated as additional material. Proposals that are not organized in this manner risk
elimination from consideration if the evaluators are unable to find where the RFP
requirements are specifically addressed.
5|P a g e
d) As used in this RFP, the terms "must", "shall", "should" and “may” identify the
criticality of requirements. "Must" and "shall" identify requirements whose absence will
have a major negative impact on the suitability of the proposed solution. Items labeled as
"should" or “may” are highly desirable, although their absence will not have a large

Sign-up for a Free Trial, Government Bid Alerts

With Free Trial, you can:

You will have a full access to bids, website, and receive daily bid report via email and web.

Try One Week FREE Now

See Also

Opportunity History Original Synopsis Oct 01, 2019 11:02 am Solicitation Number : 6HQOIG-20-A-0001

United States Postal Service

Bid Due: 9/30/2020

Notice of Intent to Sole Source a contract to provide standards development expertise

HOMELAND SECURITY, DEPARTMENT OF

Title RFP / IFB Number Date Community MH Rehabilitative Services Provider Auditing Services

State Government of Virginia

Bid Due: 11/20/2020

Solicitation Agency/Buyer/Category Dates Status Interpreter Services IFB : 17-006 Summary Department of Rehabilitive

State Government of Virginia

Bid Due: 6/30/2021