University Trademark Licensing

Agency:	Southwest Missouri State University
State:	Missouri
Type of Government:	State & Local
NAICS Category:	541110 - Offices of Lawyers
Posted Date:	Mar 30, 2026
Due Date:	Apr 30, 2026
Solicitation No:	8461-30
Original Source:	Please Login to View Page
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The Board of Governors of Missouri State University

Office of Procurement Services

901 South National Avenue

Springfield, MO 65897

Telephone: 417.836.5260

REQUEST FOR PROPOSAL (RFP) 8461-30

March 30, 2026

UNIVERSITY TRADEMARK LICENSING

Contract Period: July 1, 2026, through June 30, 2028

Two Year Contract with Three Optional One-Year Renewals

This document constitutes a request for SEALED responses from qualified contractors

to provide University Trademark Licensing Services as specified herein, in accordance

with the requirements, terms and conditions of this Request for Proposal.

Date and Time Returnable: 3:00 p.m. on Thursday, April 30, 2026

Micki Melton E-mail: mickimelton@missouristate.edu Telephone: 417.836.6835

By signing below and submitting a response to this RFP, Contractor agrees to furnish

items and/or services pursuant to all requirements and specifications contained in this

RFP, upon either the receipt of an authorized purchase order from Missouri State

University, or receipt of a countersigned copy of the RFP.

Either occurrence shall be agreed by the parties as forming a binding contract pursuant

to the terms of the RFP set forth herein. Contractor agrees that, subject to the terms of

this RFP, any exceptions to the RFP, or other changes could disqualify the Contractor

from consideration in University’s final award.

Contractor Company Name

Date

Mailing Address

Telephone

City

State

Zip Code Facsimile

Contact Person(s)

E-Mail(s)

Printed Name

Authorized Signature

For University Use Only:

Accepted by the Missouri State University as Follows: In its entirety.

Mike Wills, Director, Procurement Micki Melton - Buyer

Title

Contract Number:

Date

Page 1 of 34

RFP 8461-30 UNIVERSITY TRADEMARK LICENSING

1.0 INTRODUCTION AND GENERAL INFORMATION

1. Introduction - Overview and Expectations

The University is conducting an evaluation to select a collegiate licensing company (the

contractor) to operate and grow the university’s trademark licensing program. The

contractor will provide day-to-day licensing program management, brand compliance

oversight, trademark protection support, royalty administration and reporting, and

strategic retail and licensee development. After evaluating the submitted material, the

University, at its sole discretion, may determine to negotiate with the entity with the most

favorable terms as determined by the University.

The contractor should demonstrate experience managing licensing programs for

comparable institutions and maintaining relationships with local, national and online

retailers and suppliers. The contractor must assign an account team to the university

and provide a clear service model, including primary contacts, escalation paths and

expected response times.

1.1 Background

Missouri State University is a comprehensive institution offering undergraduate and

graduate programs, including the professional doctorate. The university educates

students to be global citizen scholars committed to public affairs.

With system enrollment of 26,000+ students across three campuses, the University is

structured to address the special needs of the urban and rural populations it serves.

Missouri State University, Springfield is a selective admissions, graduate level teaching

and research institution. Missouri State University, West Plains is an open admissions

campus serving seven counties in south central Missouri. Missouri State University,

Mountain Grove serves Missouri’s fruit industry through operation of the State Fruit

Experiment Station. The University’s Extended Campus provides a variety of

opportunities for study that align with the needs of today’s mobile student.

The University also operates additional facilities, such as the Darr Agricultural Center in

southwest Springfield, Jordan Valley Innovation Center in downtown Springfield, Bull

Shoals Field Station near Forsyth, Baker’s Acres and Observatory near Marshfield,

Missouri State University Graduate Center in Joplin, and a branch campus at Liaoning

Normal University in Dalian, China. Missouri State’s Department of Defense and

Strategic Studies program is located near Washington, D.C., in Fairfax, Virginia.

Missouri State University’s primary website is http://www.missouristate.edu

Financial Services website: https://www.missouristate.edu/financialservices/

Page 2 of 34

2. Organization

RFP 8461-30 UNIVERSITY TRADEMARK LICENSING

This document, referred to as a Request for Proposal (RFP), is divided into the following

parts:

1.0 INTRODUCTION AND GENERAL INFORMATION ................................................ 2

2.0 SCOPE OF WORK .................................................................................................. 5

3.0 RESPONSE SUBMISSION INFORMATION ......................................................... 12

4.0 PRICING PAGE ...................................................................................................... 21

5.0 GENERAL TERMS AND CONDITIONS ................................................................ 23

6.0 AFFIDAVIT OF WORK AUTHORIZATION............................................................ 33

7.0 AFFIDAVIT FOR ANTI-DISCRIMINATION AGAINST ISRAEL ACT ..................... 34

LINK – VENDOR REGISTRATION FORM FOR SERVICE CODE SE335

3. Questions

It is the Contractor’s responsibility to ask questions, request changes or clarification, or

otherwise advise the Office of Procurement Services if any language, specifications, or

requirements of the RFP/RFQ/RFI appear to inadvertently restrict or limit the

requirements of the RFP/RFQ/RFI to a single source.

Any and all communication from contractors regarding the RFP/RFQ/RFI and the

procurement process must be directed to the person as identified on the first page of

the RFP/RFQ/RFI.

Contractors are assumed to understand the RFP/RFQ/RFI and to have accepted all

terms upon signature. Any questions regarding the RFP/RFQ/RFI must be submitted in

writing. The University will review questions submitted by the Contractor and, determine

whether or not a response is warranted.

4. Timetable

For informational purposes only, Contractors are advised that the University anticipates

following the timetable set forth below with regard to this Request for Proposal.

Timetable

Deadline for RFP Response

Award Decision, Approximate

April 30th, Thursday

June

2026

Page 3 of 34

5. Right to Modify or Cancel

RFP 8461-30 UNIVERSITY TRADEMARK LICENSING

5.1 University’s Right to Modify or Cancel

The University reserves the right to officially modify or cancel the RFP/RFQ/RFI after

issuance. Contractors will be notified of any such modification or cancellation by

issuance of an addendum from the University’s Office of Procurement Services.

5.2 Contractor May Modify or Withdraw a Submitted Proposal Prior to Proposed Close

Time.

The Contractor may modify or withdraw a submitted proposal prior to the Proposed

Close Date and Time by providing the University with adequate notice. For purposes of

withdrawing or modifying a bid, adequate notice can be achieved in one of the following

ways:

(1) By signed, written notice received by the University’s Office of Procurement Services

prior to the Response Close Date or,

(2) In person notification by the Contractor or its authorized representative, provided

proper identification is presented before the Proposal Close Date and Time. Telephone

requests to withdraw or modify a response will not be honored. No withdrawal or

modification will be accepted following the Proposed Close Date.

Page 4 of 34

RFP 8461-30 UNIVERSITY TRADEMARK LICENSING

2.0 SCOPE OF WORK

1. Overview and expectations

Missouri State University intends to select a collegiate licensing company (the

contractor) to operate and grow the university’s trademark licensing program. The

contractor will provide day-to-day licensing program management, brand compliance

oversight, trademark protection support, royalty administration and reporting, and

strategic retail and licensee development.

The contractor should demonstrate experience managing licensing programs for

comparable institutions and maintaining relationships with local, national and online

retailers and suppliers. The contractor must assign an account team to the university

and provide a clear service model, including primary contacts, escalation paths and

expected response times.

2. General requirements

The contractor will manage the core operations of the university’s trademark licensing

program, including:

• Licensee recruitment and onboarding: Identify, recruit and support qualified

licensees; explain program requirements; and manage onboarding and renewals.

• License agreements: Prepare, execute and administer license agreements

using university-approved templates and required terms; manage amendments,

renewals and compliance documentation.

• Program compliance and guidance: Provide ongoing guidance to licensees

and campus stakeholders to support compliant use of university marks and

adherence to brand standards.

• Quality assurance: Maintain a quality assurance program for licensed products,

including standards, review protocols and corrective action steps for

noncompliance.

• Supplier responsibility standards: Incorporate applicable labor and supplier

responsibility standards into license agreements and support compliance tracking

and remediation resources, as appropriate.

• Records retention: Maintain program records for a minimum of five years after

contract expiration or termination, or until the university’s audit is complete,

whichever occurs later.

• Royalty administration and reporting: Invoice and collect royalties; reconcile

payments; and provide regular royalty reports and remittances to the university at

least quarterly, with additional reporting available upon request.

• Audit support: Support the university’s right to inspect and audit records related

to the licensing program and cooperate with any audit requests.

Page 5 of 34

This page summarizes the opportunity, including an overview and a preview of the attached documents.

Solicitation Number	Posted Date	Return Date	Description	Buyer Name
8461-30	03-30-26	04-30-26	University Trademark Licensing

University Trademark Licensing

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