University of Kansas Branding RFP

Agency:	University of Kansas
State:	Kansas
Type of Government:	State & Local
NAICS Category:	541613 - Marketing Consulting Services
Posted Date:	Apr 6, 2023
Due Date:	May 4, 2023
Solicitation No:	L100150045
Bid Source:	Please Login to View Page
Contact information:	Please Login to View Page
Bid Documents:	Please Login to View Page

Attachment Preview

L100150045

Issue Date: 4/5/2023

Questions Deadline: 4/12/2023 03:00 PM (CT)

Response Deadline: 5/4/2023 03:30 PM (CT)

KU Purchasing Services

Contact Information

Contact: Heather Blanck

Address: Procurement

Strong Hall

2nd Floor

KU Procurement

1450 Jayhawk Blvd

Lawrence, KS 66045-7505

Phone: (785) 864-0466

Email: heather.blanck@ku.edu

Page 1 of 59 pages

Deadline: 5/4/2023 03:30 PM (CT)

L100150045

Event Information

Number:

L100150045

Title:

University of Kansas Branding RFP

Type:

Request for Proposal

Issue Date:

4/5/2023

Question Deadline: 4/12/2023 03:00 PM (CT)

Response Deadline: 5/4/2023 03:30 PM (CT)

Notes:

To understand the requested scope of work for this RFP, please go to the

Attachments tab and open the Branding RFP Documentation Final pdf.

Please do not wait to submit until just before this RFP closes. If you have any

technical issues with your submission, we would like to have time to assist you and

ensure that your bid is successfully submitted. Additionally, there are rare instances

where messages from Ion Wave confirming your bid submission or alerting you to

issues with your bid submission may go into your Junk folder. Please check that

folder if you do not get a confirmation email immediately after you submit your

response. Thank you!

Bid Activities

Question Submission Date

4/12/2023 3:00:00 PM (CT)

Please submit all questions in writing prior to this date on the Questions tab within IonWave.

Required Virtual Question & Answer Session

4/20/2023 1:30:00 PM (CT)

All questions should be submitted in advance by April 12, 2023. The University will provide written answers where

appropriate and will address the balance during a virtual conference call from 1:30 pm to 3:00 pm CST. All

respondents are required to have a representative on this conference call to ensure all information is fairly

communicated to all participants.

Join Zoom Meeting

https://kansas.zoom.us/j/96231892380

Meeting ID: 962 3189 2380

Passcode: 187150

RFP Closes

5/4/2023 3:30:00 PM (CT)

Please submit all responses no later than the date and time below by completing questions on the Attributes Tab, Line

Items tab and submitting documentation on the Responses Tab. Thank you for your response!

Bid Attachments

KU 146A Standard Terms and Conditions.docx

University of Kansas 146A Terms and Conditions

Terms and Conditions Branding RFP.docx

University of Kansas General Terms and Conditions

RFP Instructions.docx

General RFP Instructions

Download

Page 2 of 59 pages

Deadline: 5/4/2023 03:30 PM (CT)

L100150045

Branding RFP Documentation Final.pdf

Request for Proposal on KU branding research and consultation

Download

Requested Attachments

State of Kansas Tax Clearance Certificate

(Attachment required)

Please upload your State of Kansas Tax Clearance Certificate. Instructions to obtain this document is located in the

ebid "ATTRIBUTES" Tab.

Current W-9

(Attachment required)

Please upload your fully completed current copy of your W-9. Our definition of current is: It must be on the most

recent version of IRS Form, that has been signed and dated within the past 12 months.

Experience & Expertise Proposal

(Attachment required)

Please provide a written response in presentation format that addresses the items Section IV of the RFP. The written

responses should not exceed 20 pages (front and back). Please note that this response will be incorporated into our

final agreement in the event you are awarded this RFP.

University of Kansas 146A Revisions

Please upload any requested revisions the University of Kansas 146A. These terms are generally considered non-

negotiable by the University, but consideration will be given to your response. These terms, together with your RFP

response, will be incorporated into our final agreement if awarded this RFP. If no changes are requested, please

disregard.

University of Kansas General Terms and Conditions Revisions

Please attach any requested revisions to the University of Kansas General Terms and Conditions. Please note these

terms, together with your RFP response, will be incorporated into our final agreement if awarded this RFP. If no

changes are requested, please disregard.

Alternative Scope of Work Terms and Conditions to University of Kansas General Terms and

Conditions

In the event the University of Kansas General Terms and Conditions are unacceptable your firm may append, as an

alternative, your standard terms and conditions. While the University of Kansas is willing to consider alternative terms,

submitting alternative terms and conditions may impact the scoring as it relates to the overall rating of your firm's RFP

response. If no alternative terms are proposed, please disregard. If you are submitting your terms and conditions for

consideration, please review the KU146A as we will request those terms prevail over any agreement provided.

Bid Attributes

1 Experience & Expertise

Does your firm have experience in the year 2020 or later performing branding consultation and brand research for

more than one public university with an enrollment of at least 20,000 students.

Please Select Yes No

(Required: Check only one)

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Deadline: 5/4/2023 03:30 PM (CT)

L100150045

2 Experience & Expertise

Please describe your experience collaborating with university marketing teams, in lieu of just working for them.

(Required: Maximum 4000 characters allowed)

3 Experience & Expertise

Please provide a list including a brief description and contact for work performed for KU or one of its affiliates in

2018 or later, currently being performed, or may reasonably be expected to potentially perform in the future, other

than the engagement contemplated in this RFP. We welcome responses from both firms who previously worked with

KU and those who have not. If you have no previous experience with KU, please enter "None" in response to this

question.

(Required: Maximum 4000 characters allowed)

4 Experience & Expertise

Please provide a list of the firm’s higher education clients from the last three years, with engagements larger than

$100,000 per year in gross annual billings, and with primary locations in Kansas, Missouri, Oklahoma, Arkansas,

Illinois, Nebraska, Iowa, Illinois or Colorado, to the extent the firm is permitted by law to disclose. If the firm has

clients that meet these criteria, but the firm is not permitted to disclose them, the firm should state that in its

response.

(Required: Maximum 4000 characters allowed)

5 Experience & Expertise

Please identify any of the above referenced engagements (in question #4) that were similar to the scope of work

outlined below (i.e. including primary and secondary research, creation of a brand platform, subsequent

communication and on-going brand planning). If the firm has clients that meet these criteria, but the firm is not

permitted to disclose them, the firm should state that in its response.

(Optional: Maximum 4000 characters allowed)

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Deadline: 5/4/2023 03:30 PM (CT)

L100150045

6 Scope of Work

Below is an outline of all deliverables within the scope of work to be awarded to a firm from this RFP. You will be

asked through a series of questions for each Scope of Work Deliverable to provide a detailed explanation of your

firm’s understanding of the scope of work and explanation of how you will fulfill it. This should include descriptions of

the firm’s methods, approaches and processes. If there are one or more items in the scope of work the firm will not

fulfill or will approach substantially differently than as described in the scope of work, the firm should expressly state

that and explain why. Please confirm by responding "Yes" to this question that your firm understands there is no

need for you to include the same information, that you will provide by responding to the following questions, in your

written RFP response for the Experience and Expertise Section IV of this RFP.

Please Select Yes No

(Required: Check only one)

7 Scope of Work #1

1) Provide a detailed project plan including at least the following elements a) Project kick-off event date and time b)

Research plan including audiences, methods and intended learnings c) Key activities to be performed by the firm

and their dates d) Key activities expected to be performed by KU and their dates e) Deliverables from the firm and

their date of delivery f) Deliverables from KU and their date of delivery g) Key meeting dates including but not

limited to presenting research findings, proposed branding platforms, collaboration sessions, feedback/review

sessions, status reports and h) Responsible person (by name and role) for each activity and deliverable

8 Scope of Work #1

Please provide a detailed explanation of your firm’s understanding of this deliverable and explanation of how you

will fulfill it. This should include descriptions of the firm’s methods, approaches and processes.

(Required: Maximum 4000 characters allowed)

9 Scope of Work #1

Please confirm you can complete the deliverable as described.

Please Select Yes No

(Required: Check only one)

1 Scope of Work #1

0 If you answered no to the previous question because you are unable to complete the deliverable or your approach

is substantally different, please describe and explain why.

(Optional: Maximum 4000 characters allowed)

Page 5 of 59 pages

Deadline: 5/4/2023 03:30 PM (CT)

L100150045

University of Kansas Branding RFP

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