Traffic Safety Campaign RFP

The Contractor shall assist in the organization and implementation of statewide media campaigns, public relations activities, and outreach and community engagement to promote highway safety priority program and traffic safety challenge areas including, but not limited to: alcohol- and drug-impaired driving, occupant protection, bicycle and pedestrian safety, distracted driving, motorcycle safety, speeding, safety in and around highway work zones, California¿s ¿Move Over¿ Law, wrong-way driving prevention, child passenger safety, and emerging technologies such as e-bikes, e-scooters, advance driver-assistance systems and autonomous vehicles.

The Contractor shall provide a variety of communication services for the OTS and Caltrans¿ public relations, advertising, and marketing activities to reach general and targeted audiences. Outreach and engagement services shall include awareness, interest, and support for highway safety programs, including ¿Be Work Zone Alert,¿ ¿Move Over,¿ ¿Don¿t Let Drunk Drive,¿ ¿Get Off Your Apps,¿ ¿Slow the Fast Down,¿ ¿Safe Drives. Save Lives.¿ and other statewide traffic safety campaign messages.