Town of Farragut VisitFarragut.org Website Redesign

The Town of Farragut is seeking professional services for a website redesign that does not include any updates to branding or the logo. While design flexibility is welcome, the design must remain consistent with the existing brand palette.

Scope of Work

• Website development and redesign

• Ongoing hosting, support, and maintenance

• Creative development

• Content support, to include some editing

• Search engine optimization

• The website must be ADA accessible

• Quarterly search engine marketing campaigns

o We want to see an SEM campaign and not build on past performances

• Dedicated pages that allow staff to regularly input new content:

o Blogs

o Event listings

o Dining listings

o Shopping listings

o Attractions listings

• Provide a blended approach to training, which could include virtual, as well as supplemented by recorded modules and written documentation.

Communications

All communication regarding this RFP must be submitted via email to the Finance Department representative identified below:

Anissa Pratte, Staff Accountant

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The Staff Accountant will be the sole point of contact for this RFP.

Proposers’ contact with anyone else in the Town is forbidden and may result in disqualification of the Proposer’s bid.  Further, any oral communication will be considered unofficial and non-binding on the Town.  Proposers should rely only on written statements issued by the Finance Department representative.

Attendance at the Non-Mandatory Pre-Bid Meetings is not a prerequisite for submitting a response to this Request for Proposal. However, all prospective Proposers are strongly encouraged to attend, as the meetings will provide an opportunity to obtain clarification of the specifications, and address any questions pertaining to the scope of services. Any verbal information provided at the meetings shall not be considered binding. Any material changes or clarifications resulting from the meetings will be issued in the form of a written addendum to the solicitation.