Tourism, Marketing & Public Relations

Agency:	Town of Farragut
State:	Tennessee
Type of Government:	State & Local
NAICS Category:	541613 - Marketing Consulting Services 541820 - Public Relations Agencies
Posted Date:	May 7, 2025
Due Date:	Jun 10, 2025
Solicitation No:	2026-09
Original Source:	Please Login to View Page
Contact information:	Please Login to View Page
Bid Documents:	Please Login to View Page

Main

Agency
Town of Farragut

Status
Active

Fiscal Year
2026

Primary Contact
Anissa Pratte

Title
Tourism, Marketing & Public Relations

Secondary Contact
Allison Myers

Number
2026-09

Tertiary Contact

Type
Request for Qualifications

Department
Parks and Recreation Department

Online Submissions
No

Project Estimate

Piggyback Solicitation
No

Insurance Required
No

Bid Bond Required
No

Bid Bond Amount

Performance Bond Required
No

Performance Bond Amount

Construction Bond Required
No

Construction Bond Amount

Scope of Services
This project supports digital and content marketing through creative development, strategic planning, and content creation. The vendor will collaborate with the internal tourism team to deliver adaptable, on-brand content and a media plan for multiple platform.
Scope

•        Plan and curate digital content, including email marketing, social media, and sponsored content

•        Produce video and photography assets to support multi-channel marketing

•        Develop advertising templates for quick-turn, reactive campaigns

•        Create flexible, cross-platform creative assets (print, digital, paid social media, broadcast)

•        Propose digital media calendar focused on ad placements that will work cohesively with our current organic media schedule.

Branding and Strategy:

•        Review and assess the current brand identity, including logo and tagline

•        Identify opportunities for strategic alignment and collaboration

Digital Advertising:

•        Plan campaigns across digital media platforms (Tripadvisor, Meta platforms, Groundtruth, etc.)

•        Suggest target markets and key locations for Marketing Campaigns.

•        Create platform-specific ad creative and copy

•        Propose creative, unconventional advertising strategies

•        Demonstrate knowledge of emerging trends and technologies

Analysis and Reporting:

•        Analyze campaign performance across all channels

•        Deliver detailed reports on key performance metrics

•        Offer data-driven recommendations for ongoing improvements

E-newsletters:

•        Design updated templates

•        Curate an e-newsletter schedule

•        Recommend strategies to improve engagement and click-through rates

Dates(All times are listed as EST )

Broadcast Date
5/7/2025 7:00 PM EST

Question End Date
6/5/2025 5:00 PM EST

Due Date
6/10/2025 2:30 PM EST

Bid Opening Date

Pre-Bid Conferences

Total: 1 (All times are listed as EST )

Date	Time	Mandatory	Location
5/14/2025	11:00 AM	No	The non-mandatory pre-bid meeting will be held on 05/14/2025 at 11:00am via TEAMs meeting.

Documents

Total: 1

Type	Name	Description	File Type
RFQ Instructions	RFQ 2026-09 Tourism Marketing & Public Services Bid Docs.pdf	RFQ No. 2026 Town of Farragut Tourism, Marketing & Public Relations Services	PDF

Questions & Answers

Total: 0

Question

Date Asked

Answer

Date Answered

Commodity Codes

Total: 6

Code	Description
[918-76]	Marketing Consulting
[961-53]	Marketing Services (Incl. Distribution, Research, Sales Promotions, etc.)
[915-22]	Communications Marketing Services
[961-79]	Trade Services (Facilitation, Information, Marketing, Promotion, etc.)
[915-96]	Web Page Design, Management and Maintenance Services
[958-84]	Social Media Management Services

Publications

Total: 0

Publication

Date

Tourism, Marketing & Public Relations

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