Tourism Brand Identity

Agency:	State Government of Vermont
State:	Vermont
Type of Government:	State & Local
NAICS Category:	541810 - Advertising Agencies
Posted Date:	Jul 23, 2025
Due Date:	Aug 8, 2025
Original Source:	Please Login to View Page
Contact information:	Please Login to View Page
Bid Documents:	Please Login to View Page

Tourism Brand Identity	Request Date: 7/23/2025 11:20:39 AM Open Date: Closing Date: 8/8/2025 4:30 PM Intent To Bid Deadline: Est. Dollar Value: $0.00 RFQ Number:
Dept. of Tourism & Marketing 1 National Life Drive Montpelier , VT 05620-0501

Bid Type:
Request for Proposal

Locations:
State-Wide
Keywords:
Display Designer and Producers, Graphic Design Services, Marketing Services

Bid Description:
The Vermont Department of Tourism and Marketing (hereinafter the “State”) intends to establish contracts with one or more
companies that can develop a Tourism Brand Identity Platform specific to Vermont.

The State is seeking proposals to develop a conceptual brand mark that will serve as visual identification of Vermont as a tourism destination, separate and distinct from the overall State of Vermont brand, often referred to as the “Moon over Mountains” logo (the example on the top left of the VermontVacation.com website of the horizontal version). The “Moon over Mountains” logo has been used by the Vermont Department of Tourism and Marketing in the past as both an identifier for the actual organization, as well as for Vermont as a tourism destination. With this brand identity project, the State wishes to create a separate ‘consumer’ brand to encourage visitation to Vermont.

Special Instructions:
https://accd.vermont.gov/about-us/bidding-opportunities

Contact Information:
	Sherri Strickland Phone: (802) 4616106 Fax: Email: sherri.strickland@vermont.gov For additional information: accd.vermont.gov/about-us/bidding-opportunities

Bid Attachments:


Site Visit:	Date:

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