Tourism Brand Identity

Agency: State Government of Vermont
State: Vermont
Type of Government: State & Local
NAICS Category:
  • 541810 - Advertising Agencies
Posted Date: Jul 23, 2025
Due Date: Aug 8, 2025
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Description

Tourism Brand Identity Request Date: 7/23/2025 11:20:39 AM
Open Date:
Closing Date: 8/8/2025 4:30 PM
Intent To Bid Deadline:
Est. Dollar Value: $0.00
RFQ Number:

Dept. of Tourism & Marketing

1 National Life Drive
Montpelier ,
VT 05620-0501

Bid Type:
Request for Proposal

Locations:
State-Wide
Keywords:
Display Designer and Producers, Graphic Design Services, Marketing Services

Bid Description:
The Vermont Department of Tourism and Marketing (hereinafter the “State”) intends to establish contracts with one or more
companies that can develop a Tourism Brand Identity Platform specific to Vermont.

The State is seeking proposals to develop a conceptual brand mark that will serve as visual identification of Vermont as a tourism destination, separate and distinct from the overall State of Vermont brand, often referred to as the “Moon over Mountains” logo (the example on the top left of the VermontVacation.com website of the horizontal version). The “Moon over Mountains” logo has been used by the Vermont Department of Tourism and Marketing in the past as both an identifier for the actual organization, as well as for Vermont as a tourism destination. With this brand identity project, the State wishes to create a separate ‘consumer’ brand to encourage visitation to Vermont.
Special Instructions:
https://accd.vermont.gov/about-us/bidding-opportunities
Contact Information:
Sherri Strickland
Phone: (802) 4616106
Fax:
Email: sherri.strickland@vermont.gov
For additional information: accd.vermont.gov/about-us/bidding-opportunities
Bid Attachments:
Site Visit: Date:

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See Also

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* Disclaimer: This website provides information about bids, requests for proposals (RFPs), or requests for qualifications (RFQs) for convenience only and does not serve as an official public notice. Individuals who wish to respond to or inquire about bids, RFPs, or RFQs should contact the relevant government department directly.