Strategy and Branding Agency for the Moab Office of Tourism

Project Description: The Moab Office of Tourism seeks to engage a qualified strategist and branding agency for a limited engagement to develop and implement a strategy, brand identity, and activation that furthers Moab’s reputation as a domestic and international destination with a wide range of travel experiences. The agency will join our mission to promote visitor experiences that are welcoming, extraordinary, and sustainable for the small town that supports them.
Moab, Utah is at a pivotal moment as a premier tourist destination. With its breathtaking landscapes, rich cultural heritage, vibrant community, and unparalleled outdoor recreation opportunities, Moab has the potential to break away from its reputation as merely the gateway town to Arches National Park and continue its ascent as one of the world’s most sought-after travel destinations.
Rapid growth in tourism brings both opportunities and challenges. Moab is balancing its desires to welcome the world, continue to build a reputation as an extraordinary place, and engage visitors beyond the National Parks, while facing intermittent crowding, potential environmental degradation and strain on local infrastructure–all of which could threaten the very qualities that make Moab attractive in the first place.