Strategic Media Partner(s)
| Agency: | Government of Alberta |
|---|---|
| State: | Alberta |
| Type of Government: | State & Local |
| NAICS Category: |
|
| Posted Date: | Sep 16, 2025 |
| Due Date: | Oct 24, 2025 |
| Solicitation No: | AB-2025-06016 |
| Original Source: | Please Login to View Page |
| Contact information: | Please Login to View Page |
| Bid Documents: | Please Login to View Page |
Description
Open & Competitive Opportunity
• Negotiated Request for Proposal
Amended
Open
ATB Financial
into negotiations regarding an agreement for a partner with an Agency of Record (AOR)
or Agencies of Record that will manage our media buying and strategy to drive overall
business growth.
The evolving media landscape has created unprecedented challenges: increasingly
complex customer journeys, channel proliferation, and fragmented operational
landscapes that are difficult to navigate effectively. The proliferation of Artificial
Intelligence (AI) technologies has made agility, brand safety, and cutting through clutter
more critical than ever. These conditions necessitate operational excellence and
future-thinking media expertise.
To adapt, we are considering a multi-agency model that integrates highly specialized
media partner(s) to enhance our paid media efforts. This approach would leverage
niche audience and channel expertise, emerging trends, and innovative strategies while
maintaining cohesive, collaborative frameworks.
This RFP is open to agencies with various operational structures - whether full-service or
specialized in certain channels, industry or audience, local or national, large or small.
We particularly welcome proposals from agencies specializing in financial services due
to their understanding of industry nuances and regulatory requirements.
APC Reference #
AB-2025-06016
Category
Services
Posting Date • Time
Sep 16, 2025 • 1:37 pm (MT)
Closing Date • Time
Oct 24, 2025 • 2:00:59 pm (MT)
Region(s) of Delivery
Alberta
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See Also
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Basic Information APC Reference # AB-2026-06400 Internal Reference # 2633JC Title RFP 2633JC
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