City of Atwater
Request for Qualifications for
State and Federal Lobbying Services
Date Released:
January 23, 2026
Proposals due prior to: 2:00 pm on February 12, 2026
Submit Proposals to:
City of Atwater
Attn: Janell Martin, Assistant City Clerk
1160 Fifth Street
Atwater, CA 95301
Request for Qualification
State and Federal Lobbying Services
TABLE OF CONTENTS
I. INTRODUCTION.................................................................................................... 1
II. GENERAL INFORMATION AND SCHEDULE........................................................ 1
III. SCOPE OF SERVICES.......................................................................................... 3
IV. GENERAL REQUIREMENTS ................................................................................ 4
V. STATEMENT OF QUALIFICATIONS REQUIREMENTS........................................ 5
VI. EVALUATION AND CRITERIA .............................................................................. 6
ATTACHMENT A – SAMPLE CONTRACT AGREEMENT
Request for Qualification
State and Federal Lobbying Services
INTRODUCTION
The City of Atwater (“City”) is seeking statements of qualifications from highly qualified
firms to provide State and Federal legislative advocacy services. The selected firm will
assist the City in remaining informed, proactive, and well-represented regarding current
and future legislative and regulatory matters, advancing the City’s legislative priorities,
identifying and securing funding opportunities, and maintaining effective working
relationships with elected officials, legislative staff, and State and Federal agencies.
The City is interested in firms that demonstrate strong experience and established
relationships with relevant State and Federal agencies overseeing regulatory and funding
programs that affect municipal operations. Services shall be provided in a manner that
promotes a professional and positive relationship between the City of Atwater and
legislative and agency representatives, while actively advocating for the City’s best
interests.
This Request for Qualifications (RFQ) is intended to identify the most qualified firm based
primarily on experience, technical expertise, staffing capacity, and demonstrated ability
to provide effective legislative advocacy services. Cost will be considered but shall not be
the sole or determinative factor in the City’s selection.
Issuance of this RFQ does not obligate the City to award a contract. The City reserves
the right to cancel this solicitation or reject any or all submittals if it is determined to be in
the City’s best interest. There is no expressed or implied obligation for the City to
reimburse respondents for any expenses incurred in preparing or submitting qualifications
in response to this RFQ.
Submission of qualifications indicates acceptance by the respondent of the conditions
contained in this RFQ unless clearly and specifically noted in the submittal and
subsequently agreed upon in a contract with the City.
BACKGROUND
The City of Atwater has a population of approximately 31,000 and is located on State
Route 99 in Merced County, within California’s Great San Joaquin Valley.
The City is a general-law city operating under a Council-Manager form of government,
governed by a five-member City Council that appoints the City Manager and City
Attorney. The City is a full-service municipality providing a comprehensive range of
services, including police, fire, public works, community development, utilities, and
administration.
Additional information regarding the City’s organization, services, operating and capital
budgets, and annual financial reports is available on the City’s website at
www.atwater.org.
Page 1
Request for Qualification
State and Federal Lobbying Services
OBJECTIVE
The objective of this RFQ is to solicit qualifications from firms capable of providing
professional State and Federal legislative advocacy services. The City seeks a firm with
demonstrated experience, proven effectiveness, and the ability to adapt services based
on City direction and evolving legislative priorities.
GENERAL INFORMATION AND SCHEDULE
A. General
Addenda to this RFQ, if issued, will be posted on the City of Atwater website at:
http://www.atwater.org/index.html
All interested firms are required to submit statements of qualification in accordance with
the conditions and dates outlined in this Request for Qualifications (RFQ).
All questions or inquiries regarding this RFQ or the selection process are to be addressed,
in writing only, (e-mail is acceptable) by Tuesday, February 3rd, 2026 to:
Christopher Hoem, City Manager
1160 Fifth Street
Atwater, CA 95301 or
Email: choem@atwater.org
Questions received after this time will not be answered. Questions and responses will
be posted on the website. It will be the submitter’s responsibility to periodically review
the website for responses to questions and to review any additional information that may
be provided by the City. All interested firms are required to submit Statements of
Qualifications (SOQs) in accordance with the conditions and dates outlined in this
Request for Qualifications (RFQ).
B. Submission
SOQs shall be clear, concise, and responsive to the information requested. The SOQ
shall not exceed twenty (20) pages total (8½” x 11”), minimum 12-point font, excluding
required forms and attachments. Pages shall be numbered.
Each proposer shall submit one (1) electronic copy of the SOQ in PDF format via email
(maximum file size 15 MB), labeled with the consultant’s name. A separate electronic
file containing the proposed fee schedule shall also be submitted.
SOQs must be received no later than 2:00 p.m. on Thursday, February 12th, 2026. Late
submittals will not be accepted.
Page 2
Request for Qualification
State and Federal Lobbying Services
City of Atwater
Attn: Janell Martin, Assistant City Clerk
1160 Fifth Street
Atwater, CA 95301
Email: jmartin@atwater.org
All cost for preparation of the submittals shall be borne by the applicant, and submittals
received shall become the property of the City, whether accepted or rejected. Incomplete
submittals may be rejected as non-responsive. The City of Atwater reserves the right to
reject any or all proposals submitted and the City reserves the right to waive any
irregularities in the proposals.
All proposals and any other materials submitted and accepted in response to this RFQ
will become property of the City of Atwater and will not be returned to the proposer.
C. Schedule
The City’s tentative schedule for the RFQ process is as follows, subject to change,
depending on the needs of the City.
• Issuance of RFQ:
• Last day for Request for Information:
• Deadline for submittal of SOQ:
• SOQ review and evaluation:
• Cost Negotiation, Award contract:
January 23rd, 2026
February 3rd, 2026
February 12th, 2026 at 2:00 PM
Week of February 17th, 2026
February 23rd, 2026
I. SCOPE OF SERVICES
The City anticipates entering into an agreement for State and Federal legislative
advocacy services. The scope of services may include, but is not limited to, the
following. The specific mix, emphasis, and level of effort devoted to State and/or
Federal services may vary based on direction provided by the City:
1. Assist the City in establishing legislative, revenue, and programmatic priorities at
the State and Federal levels.
2. Identify potential State and Federal funding opportunities aligned with the City’s
needs, including grants, earmarks, and appropriations.
3. Develop and implement advocacy strategies to advance the City’s legislative and
funding priorities.
4. Develop or update an annual legislative agenda for City Council consideration
and approval.
5. Develop and maintain effective working relationships with State legislators,
members of the California Congressional delegation, legislative staff,
committees, and State and Federal agencies.
Page 3
This page summarizes the opportunity, including an overview and a preview of the attached documents.