Sponsorship Coordination Services

The Town of Herndon (the “Town”) is soliciting proposals from qualified firms to provide services to create sponsorship packages and seek sponsorship donations for the Town of Herndon events, specifically, the 2026 Spring event, the fireworks display on the 4th of July, the Turkey Trot 5K, and Camp on the Go. There may be additional opportunities based on demand.

The 2026 Spring event is a pilot, 1-day community wide event that will include entertainment, food, activities, and vendors of various types. It will celebrate the diversity of Herndon. It is being held on Lynn Street in the main downtown space where special events are held. It is anticipated that there will be between 4,000-5,000 attendees.

The town plans to present a fireworks display on the 4th of July. The event takes place in Bready Park, 814 Ferndale Ave., Herndon, VA 20170. The 4th of July Celebration is more than 35 years old and has an audience of 5,000-6,000 spectators. This does not account for the number of residents that are outside the park along the roadway and in neighboring housing developments to watch the fireworks. The fireworks display is held in conjunction with a musical performance, traditional outdoor games and food vendors.

The Turkey Trot 5K is a long-standing Herndon tradition that starts at Bready Park, and goes around the perimeter of the Centennial Golf Course. There is an awards ceremony at the end of the event, with prizes for various age groups.

Camp on the Go is a camp program that takes camp out to the kids. Initiated in the summer of 2025, this camp took programming out from the community center and into the neighborhoods. This camp is free of charge, and is intended to reach those underserved in our community who might have barriers getting to a traditional program.