Social Marketing Campaign for Suicide Prevention Month

Department of Health
CHILD AND ADOLESCENT MENTAL
HEALTH DIVISION
June 25, 2026
Invitation For Bids
IFB No. 460-26-06
Sealed Offers
for
Social Marketing Campaign for Suicide Prevention Month
SHALL BE RECEIVED VIA THE HAWAII ELECTRONIC PROCUREMENT SYSTEM ("HIePRO")
UP TO 4:00 P.M. HAWAII STANDARD TIME ("HST") ON
MONDAY, JULY 10, 2026
THE STATE OF HAWAII'S DEPARTMENT OF HEALTH
CHILD AND ADOLESCENT MENTAL HEALTH DIVISION,
3627 KILAUEA AVENUE, ROOM 101, HONOLULU, HAWAII 96816
DIRECT QUESTIONS RELATING TO THIS SOLICITATION USING THE QUESTIONS
AND ANSWERS SECTION OF HIePRO BY 4:00 P.M. HST ON
THURSDAY, JULY 1, 2026

TABLE OF CONTENTS
SECTION 1 Offer Forms/Wage Certificate for Service Contracts/
Certification of Compliance for Final Payment
SECTION 2 Specifications
Scope of Services
SECTION 3 Special Conditions
1. Introduction.
2. Authority.
3. Downloaded Solicitation.
4. Procurement Officer.
5. Issuing Officer.
6. Term of Contract.
7. Funding.
8. Offeror's Qualification.
9. Responsibility of Offerors.
10.Certification of Independent Cost Determination.
11.Disqualification of Offeror.
12.Inquiries.
13.Offer Preparation.
14.Submission of Offer.
15.Acceptance of Offer.
16.Statutory Requirements of HRS 103-55.
17.Award of Contract.
18.Cancellation of IFB and Offer Rejection.
19.Campaign Contributions by State and County Contractors.
20.Contract Execution.
21.Contract Date.
22.General Liability/Automobile Insurance.
23.Subcontractors.
24.Inspection.
25.Invoicing.
26.Payment.
27.Removal of Contractor's Employees.
28.Rights and Remedies for Default.
29.Protest.
ATTACHMENTS
IFB No. 460-26-06

SECTION 1
IFB No. 460-26-06

Procurement Officer
Child and Adolescent Mental Health Division
3627 Kilauea Avenue, Room 101
Honolulu, Hawaii 96816
Dear Procurement Officer:
The procurement conducted for the specified goods and/or services are pursuant to Hawaii
Revised Statutes ("HRS") Chapter 103D and its Hawaii Administrative Rules ("HAR"). The
undersigned has carefully read and understands the terms and conditions specified in the
Specifications and Special Conditions of IFB No. 460-26-06, the General Provisions for Goods
and Services HRS Chapter 103D, and the AG General Conditions, Form AG-008 (current version)
included and made a part hereof; and hereby submits the following offer to perform the work
specified herein, all in accordance with the true intent and meaning thereof.
It is understood and agreed that the STATE reserves the right to accept or reject any or all offers,
and to waive any defect in any offer when, in the opinion of the STATE, such rejection is in the
best interest of the STATE.
The undersigned further understands and agrees that by submitting this offer, 1) he/she is
declaring his/her offer is not in violation of Chapter 84, HRS, concerning prohibited STATE
contracts, and 2) he/she is certifying that the price(s) submitted was (were) independently arrived
at without collusion.
Offeror is:
Sole Proprietor Partnership *Corporation Joint Venture
Other
*State of incorporation:
Hawaii General Excise Tax License I.D. No.
Payment address (other than street address below):
City, State, Zip Code:
Business address (street address):
City, State, Zip Code:
Respectfully submitted:
Date: (x)
Authorized (Original) Signature
Telephone No.:
Fax No.: Name and Title (Please Type or Print)
E-mail Address **
Exact Legal Name of Company (Offeror)
**If Offeror is a "dba" or a "division" of a corporation, furnish the exact legal name of the
corporation under which the awarded contract shall be executed:
OFFER FORM OF-1
IFB No. 460-26-06

1. Are services to be rendered by company employees similar or equal to public
officers and employees listed in the attached employee classification description?
Yes No
If yes, percentage of unit bid price per case for labor costs: %
2. No. of years experience in :
3. Address of warehouse:
Telephone number:
Contact Person:
4. CONTRACTOR's P.U.C./DCCA Certificate No.
5. Insurance coverage is carried by:
Commercial General Liability:
Hawaii No-Fault Automobile Insurance:
Fire, Theft, Vandalism and/or any other physical damage for a value of
$ coverage for the STATE's property:
Insurance Co.:
Address:
General Agent's Name:
Telephone No.:
6. Offeror shall list below business firms and/or government agencies in the STATE for whom
Offeror has performed services or is currently providing services comparable to the
service specified herein:
Firm/Agency Contact Person Telephone
a.
b.
c.
Offeror (Name of Company)
OF-2
OFFER FORM
IFB No. 460-26-06

June 25, 2026
WAGE CERTIFICATE
FOR SERVICE CONTRACTS
(See Special Conditions)
Subject: IFB No.: 460-26-06
Title of IFB: Social Marketing Campaign for Suicide Prevention Month. Pursuant to
Section 103-55, HRS, I hereby certify that if awarded the Contract in excess of $25,000.00, the
services to be performed shall be performed under the following conditions:
1. All applicable laws of the federal and STATE governments relating to workers'
compensation, unemployment compensation, payment of wages, and safety shall
be fully complied with; and
2. The services to be rendered shall be performed by employees paid at wages or
salaries not less than the wages paid to public officers and employees for similar
work, with the exception of professional, managerial, supervisory, and clerical
personnel who are not covered by Section 103-55, HRS.
I understand that failure to comply with the above conditions during the period of the Contract
shall result in cancellation of the Contract, unless such noncompliance is corrected within a
reasonable period as determined by the procurement officer. Payment in the final settlement of
the Contract or the release of bonds, if applicable, or both shall not be made unless the
procurement officer has determined that the noncompliance has been corrected; and
I further understand that all payments required by Federal and State laws to be made by
employers for the benefit of their employees are to be paid in addition to the base wage required
by section 103-55, HRS.
Offeror
Signature
Title
Date
WAGE CERTIFICATE
IFB No. 460-26-06

CERTIFICATION OF COMPLIANCE FOR FINAL PAYMENT
(Reference 3-122-112, HAR)
Reference: ADM. SERV. OFFICE LOG NO. TBD 460-26-06
(Contract Number) (IFB Number)
affirms it is in
(Company Name)
compliance with all laws, as applicable, governing doing business in the State of Hawaii to
include the following:
1. Chapter 383, HRS, Hawaii Employment Security Law - Unemployment
Insurance;
2. Chapter 386, HRS, Worker's Compensation Law;
3. Chapter 392, HRS, Temporary Disability Insurance;
4. Chapter 393, HRS, Prepaid Health Care Act; and
maintains a "Certificate of Good Standing" from the Department of Commerce and Consumer
Affairs, Business Registration Division.
Moreover,
(Company Name)
acknowledges that making a false statement shall cause its suspension and may cause its
debarment from future awards of contracts.
Signature:
Print Name:
Title:
Date:
SPO FORM 22 (11/03)
IFB No. 460-26-06

SECTION 2
IFB No. 460-26-06

SPECIFICATIONS
SCOPE OF SERVICES.
The OFFEROR shall develop creative assets, plan and procure advertising spots, message
test, and analyze and report on campaign performance to deploy a one (1) month Social
Marketing Campaign for Suicide Prevention Month in September 2026. The OFFEROR shall
collaborate with the State of Hawaii's ("STATE") Department of Health ("DOH") Child and
Adult Mental Health Division ("CAMHD") on key milestones and deadlines. Work activities
shall follow a media production and marketing timeline and operational framework,
encompassing planning, production, marketing, distribution, and reporting. The CAMHD shall
review and approve all content and require weekly progress reports from the OFFEROR.
The total cost of the Social Marketing Campaign shall not exceed FIFTY-FOUR THOUSAND,
EIGHT HUNDRED FIFTY AND NO/100 DOLLARS ($54,850.00), inclusive of taxes and fees.
1. GENERAL REQUIREMENTS.
The OFFEROR shall:
A. Collaborate and regularly communicate with the CAMHD via videoconferencing, emails,
and telephone calls during all phases of development, production, marketing, and
distribution to provide status updates, ensure incorporation of the CAMHD's priorities, and
seek feedback from the CAMHD.
B. Familiarize themselves with the Positive Community Norms framework by viewing the
following one (1) hour video ahead of any message development work:
https://www.montanainstitute.com/pcn-communication.
C. Demonstrate project viability with a work-in-progress snapshot, including, but not limited
to, still images, design and advertisement mock-ups, or sample social reel and video
previews.
D. Create an anticipated production schedule that includes potential problems or concerns
that may arise before the project's completion, including proposed solutions to address
any potential barriers.
E. Receive the CAMHD's prior approval before posting, advertising, and premiering products.
F. Program messages to the following audiences within the STATE:
1) Youth ages three (3) through twenty-one (21).
2) Families and households with youth ages of three (3) through twenty-one (21).
2 IFB No. 460-26-06

G. Ensure that generative artificial intelligence ("AI") shall not be used in the development or
execution of this campaign without prior written approval from the CAMHD.
2. MULTIMEDIA PRODUCTION.
The OFFEROR shall:
A. Develop the following multimedia assets:
1) One (1) Horizontal video Public Service Announcement ("PSA"). The Horizontal video
PSA shall be optimized for Connected Television ("CTV"), YouTube, and other
horizontal digital advertising placements.
2) One (1) Vertical video PSA. The Vertical video PSA shall be optimized for Snapchat,
Facebook and Instagram stories, and other vertical digital advertising placements.
3) Twenty-four (24) Social media posts. The social media posts shall each be optimized
for Instagram, Facebook, and Threads feed placements.
4) Out-of-home advertisements (as needed): The OFFEROR shall design out-of-home
advertisements for all campaign placements.
B. Present multiple options on story direction and collaborate with the CAMHD to finalize the
scripts.
C. Develop authentic stories that are culturally relevant, applicable, and valuable to the
STATE audience.
D. Plan and execute all tasks associated with photography and videography shoot to develop
multimedia assets. The OFFEROR's tasks shall include the following:
1) Scouting and securing location(s).
2) Casting on-camera talent.
3) Compensating each on-camera talent, no less than ONE HUNDRED AND NO/100
DOLLARS ($100.00) per hour on set or THREE HUNDRED AND NO/100 DOLLARS
($300.00) per day.
4) Obtaining model video and photo release waivers for unlimited licensing using the
STATE DOH's Adult and Minor Photo and Video Release forms which are attached
hereto as Attachment 1.
5) Capturing behind-the-scenes photos and b-roll footage during production.
6) Ensuring high standards of multimedia capture quality (photo, video, audio) to meet
3 IFB No. 460-26-06