Safe Streets and Roads for All (SS4A) Comprehensive Safety Action Plan

Public Safety Five Year Capital Outlay Strategic Plan
Request for Proposals
Safe Streets and Roads for All (SS4A)
Comprehensive Safety Action Plan
April 25, 2026

SS4A Safety Action Plan
Table of Contents
1. Project Information ................................................................................................................................... 3
2. Project Background and Goals .................................................................................................................. 3
Background ............................................................................................................................................... 3
Goals.......................................................................................................................................................... 4
3. Scope of Work ........................................................................................................................................... 4
Expectations of Consultant ....................................................................................................................... 6
Project Deliverables .................................................................................................................................. 7
4. Anticipated Schedule ................................................................................................................................ 7
5. Evaluation and Selection Criteria .............................................................................................................. 7
Consultant Minimum Qualifications ......................................................................................................... 7
Consultant Evaluation Criteria and Scoring .............................................................................................. 8
Clarifying Qualifications During Evaluation ............................................................................................... 8
Interviews and Awards.............................................................................................................................. 8
E-Verify Compliance .................................................................................................................................. 9
6. Submittal Requirements and Format ........................................................................................................ 9
Physical Submittal: Department Contact, Deadline for Receipt, Format ................................................ 10
Minimum Number of Responses ............................................................................................................ 10
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SS4A Safety Action Plan
1. Project Information
The Town of Winterville ("Town") is seeking proposals from qualified, professional consultants who will
assist the Town in creating a Safe Streets and Roads for All (SS4A) Comprehensive Safety Action Plan
("Plan") that is the first step in the development and implementation of policies that result in safer
roadways for all Winterville residents. The Plan will identify existing conditions and historical trends to
provide a baseline level of the transportation system safety encompassing fatalities and serious injuries.
It will also include an analysis of locations where there are crashes and the severity of the crashes, as
well as contributing factors and crash types by relevant road users (motorists, people walking, transit
users, etc.). The Plan will also recommend a comprehensive set of projects and strategies, including new
policies, guidelines, and/or standards, that are shaped by data, the best available evidence, and
noteworthy practices, as well as stakeholder input and equity considerations, that will address the
identified safety problems. The planning area includes all roadways within the Town's boundaries. The
consultant(s) awarded this contract will have the primary responsibility of developing the Plan and will
work in coordination with the Town's Planning and Inspections Department.
All sealed proposals must be received by 3:00 PM on June 15th, 2026. Inquiries, amendments, or
submissions received after the time and date listed above will not be considered for evaluation.
Questions, requests for information, and responses to this RFP shall be addressed and delivered to:
Anthony Bowers, Assistant Town Manager
2936 South Church Street
Winterville, NC 28590
anthony.bowers@wintervillenc.com
252-756-2221 ext. 2348
The Town reserves the right to reject any and all submissions for any reason or no reason. This RFP does
not obligate the Town to pay any cost incurred by respondents in the preparation and submission of a
response nor does it obligate the Town to accept or contract for any expressed or implied services.
2. Project Background and Goals
Background
The Town of Winterville was established in 1897. Located in Pitt County, Winterville is the second largest
municipality in the county. The Town is geographically located in the center of the Coastal Plains of Eastern
North Carolina. The Town's northern boundary is shared with the southern boundary of the City of
Greenville. Winterville is conveniently located one hour east of Raleigh, and one hour west of the coast.
The Town consists of 4.5 square miles, and has a population of 11,393 as of June 30th, 2025.
The Town operates in the Council-Manager form of Government. The council consists of six members, all
of which are elected at-large. The Town Council holds policy making and legislative authority. They are
responsible for passing ordinances, adopting the annual budget, appointing board members and hiring
the Town Manager. The Town Manager is appointed by the Council, and serves as the Chief Executive
Officer. The Manager is responsible for administering the policies and ordinances of the Council.
The Town is a full service community offering our citizens police and fire protection, sanitation, recreation,
planning and zoning, cemetery, public works, electric, water, sewer, and storm water services. The
financial report includes all of these various functions and activities that are related to the operations of
the Town.
More information can be found in the Town's adopted land use plans:
https://www.wintervillenc.com/sites/default/files/uploads/departments/planning/winterville-land-use-
plan-adopted-10-14-2019-reduced.pdf
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SS4A Safety Action Plan
Goals
The Plan must meet the goals of the Federal Highway Administration ("FHWA") Office of Safety Safe
Streets and Roads for All ("SS4A") program. FHWA's goal is to reduce transportation related fatalities
and serious injuries across the transportation system, and for this reason it fully supports the vision of
zero deaths and serious injuries on the nation's roads. To support this vision, FHWA continues to
collaborate with other United States Department of Transportation ("USDOT") agencies to implement
the National Roadway Safety Strategy ("NRSS"), which outlines USDOT's comprehensive approach to
significantly reduce deaths and serious injuries to zero on our nation's roadways. The NRSS adopted the
Safe System approach, which was founded on the principles that humans make mistakes and that
human bodies have limited ability to tolerate crash impacts. The SS4A program supports Secretary of
Transportation Pete Buttigieg's National Roadway Safety Strategy and USDOT's goal of zero deaths and
serious injuries on our nation's roadways. Consultants should refer to the USDOT guidance for
developing Safety Action Plan provided via the USDOT website at the following address:
www.transportation.gov/grants/SS4A/resources.
3. Scope of Work
The selected consultant will be expected to conduct the tasks listed below. The Town strongly
encourages proposers to expand on these tasks, emphasize tasks, and suggest additional tasks not
identified in this RFP that may be necessary or beneficial.
* Project Meetings. The consultant is expected to meet regularly with Town staff. When appropriate,
these meetings may be via telephone or video conference.
* Meetings with the Safety Action Plan Steering Committee, Town Staff, Planning Board, and Town
Council. A Safety Action Plan Steering Committee will be charged with oversight of the Plan's
development, implementation, and monitoring. The selected consultant will meet with the Steering
Committee to collect input and provide updates. In addition, the selected consultant will solicit
input and feedback from the Planning Board and Town Council and provide interim reports,
presentations, and updates to each as required and appropriate, and attend the meeting where the
Plan is proposed for recommended adoption by the Planning Board and proposed for adoption by
the Town Council.
* Public Engagement and Communications. Public participation is essential to this planning effort, and
the Town expects robust engagement with the public and relevant stakeholders, including the
private sector and community groups, that allows for both community representation and feedback.
Information received from engagement and collaboration should be analyzed and incorporated into
the Plan. Overlapping jurisdictions should be included in the process. Plans and processes should be
coordinated and aligned with other governmental plans and planning processes to the practical
extent. Respondents should explain their approach and public participation plan in detail in their
responses.
* Safety Action Plan Development. The selected consultant will serve as the primary drafter of the
Plan and shall perform research and develop materials for the Plan, including but not limited to:
o Draft the Plan for Planning Board recommendation and Town Council adoption.
o Provide digital, editable, working, and printable copies of all final documents including reports,
maps, and final plan.
* Safety Action Plan Content. The Plan document will include assembling and analyzing data regarding
existing conditions within the established planning area and utilizing that data to develop
recommended policies, actions, and an implementation plan to guide future development and
decision making. Per guidance from USDOT for SS4A, the Plan must include the following
components:
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SS4A Safety Action Plan
1. Leadership Commitment and Goal Setting
a. Include an official public commitment (e.g., resolution) by the Town's governing body to an
eventual goal of zero roadway fatalities and serious injuries. The commitment must include
a goal and timeline for eliminating roadway fatalities and serious injuries achieved through
one, or both, of the following:
i. The target date for achieving zero roadway fatalities and serious injuries, OR
ii. An ambitious percentage reduction of roadway fatalities and serious injuries by a
specific date with an eventual goal of eliminating roadway fatalities and serious injuries.
2. Planning Structure
a. A committee, task force, or similar body charged with oversight of the Plan development,
implementation, and monitoring.
3. Safety Analysis
a. Research existing conditions and historical trends and provide a baseline level of
transportation system safety involving fatalities and serious injuries across the Town's
jurisdictional boundary.
b. Conduct an analysis of locations where there are crashes and the severity of the crashes, as
well as contributing factors and crash types by relevant road users (motorists, pedestrians,
transit users, etc.).
c. Conduct an analysis of systemic and specific safety needs (e.g., high-risk road features,
specific safety needs of relevant road users, public health approaches, analysis of the built
environment, demographics, and structural issues).
d. Develop a High-Injury Network (or equivalent) map based on the analysis of higher-risk
locations.
e. To the practical extent, include all roadways within the jurisdiction, without regard for
ownership.
4. Engagement and Collaboration
a. Ensure representation from stakeholders, community groups, and the public and coordinate
with other governmental planning processes.
b. Integrate into the Plan the information received through engagements and collaboration.
c. Seek inter- and intra- governmental collaboration, as appropriate.
5. Equity Considerations
a. Develop the Plan using inclusive and representative processes that are compliant with civil
rights obligations and nondiscrimination laws.
b. Collaborate with appropriate partners for the analysis of underserved communities.
c. Consider the impact of proposed projects and strategies on disadvantaged populations.
d. Include population characteristics and equity impact assessments.
6. Policy and Process Changes
a. Assessment of current policies, plans, guidelines, and/or standards to identify opportunities
to improve processes and prioritize transportation safety.
b. Identify opportunities for improvements to prioritize transportation safety.
c. Incorporate the implementation of revised or new policies into the Action Plan.
7. Strategy and Project Selections
a. Address safety problems identified using proven countermeasures focused on a Safe System
Approach.
b. Prioritize deployment of mitigation strategies and countermeasures.
i. List specific projects or strategies with timeframes.
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ii. Explain criteria used for prioritization.
1. Projects and strategies should focus on infrastructure, behavioral and/or
operational safety and be shaped by data, the best available evidence and
noteworthy practices, and stakeholder input and equity considerations-that will
address the safety problems described in the Plan.
8. Progress and Transparency
a. Identify the method to measure progress over time after the Plan is developed or updated,
including outcome data.
b. Establish a means to ensure ongoing transparency with residents and other relevant
stakeholders.
c. Include, at a minimum, annual public and accessible reporting on progress toward reducing
roadway fatalities and serious injuries and public posting of the Plan online.
Expectations of Selected Consultant
The Consultant Team will ensure the satisfactory accomplishment of the tasks described in this Scope of
Services. To achieve this goal, and utilize the experience of the selected consultant, the Town will
require the following expectations be met and identified within the consultant's proposal:
1. Initial meeting with Town staff to establish a project timeline, schedule meetings and begin the
process of data acquisition.
2. Review all existing plans, maps, documents, data, and other materials relevant to the project.
The Town will provide all available existing documentation to the consultant. The consultant will
study and consolidate applicable materials into the Plan.
3. Facilitate and engage in any public meetings as well as meetings with Town staff, citizen groups,
applicable advisory committees, school districts, local units of government, etc.
4. Conduct meetings with key elected and appointed officials and citizen advisory groups. The
selected consultant will lead stakeholder outreach and participation efforts with Town staff
providing assistance where needed.
5. Plan and implement a stakeholder and public outreach process using a range of methods to
inform and involve stakeholders, citizen organizations and the general public.
6. Develop Plan vision, goals, objectives and implementation strategies based on technical data
and public input.
7. Draft materials for review and comment by the Town in accordance with a schedule developed
at the beginning of the planning process.
8. Confirm the final Plan conforms to existing North Carolina General Statutes.
9. Analyze consistency of current Town ordinances and policies in relationship to the Plan's goals
and objectives.
10. Prepare a draft document for public review and comment, and present to Planning Board and
Town Council. The Plan should be presented in a format and language that is user-friendly and
easily understood by the general public.
11. Prepare a final draft document and present material at all associated meetings and public
hearings required for adoption of the plan.
12. Provide expected updates, primarily via e-mail or telephone and occasionally in-person, to
update Town staff on project status, discuss issues, and review drafts. Periodic written status
reports and status update presentations may also be required for the Planning Board and Town
Council.
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Project Deliverables
Maps and associated digital data and shapefiles shall be in ArcGIS format and shall be provided to the
Town as work is being conducted. All such data, graphics, charts, images, etc. as contained in the final
adopted version of the Plan as adopted by the Town Council shall also be furnished to the Town upon
adoption, including an editable version of the final document.
The consultant shall also provide flash drives of all digital products in the following forms as appropriate:
o Text (Document text as well as notes from public engagement sessions or other board
workshops): Microsoft Word, PowerPoint, InDesign, and PDF
o Spreadsheets: Microsoft Excel in addition to the tables formatted for Word, InDesign, and PDFs
o Mapping Products and Data: PDF and ArcGIS (All spatial data to be delivered as shapefiles using
the NAD 1983 State Plan North Carolina FIPS 3200 (US Feet)
o Graphics/Icons: PNG, JPEG, and vector files
At all times and Project stages, the consultant shall act in the best interests of the Town and use their
best efforts to deliver the Project in an expeditious and cost-effective manner consistent with the
Town's Project requirements, time constraints, and budget. The consultant shall develop a contractually
obligated overall Project schedule and will be responsible for coordination of all work, in addition to
miscellaneous contracts, if needed, for completion of the Project within its predetermined budget limits
and schedule. The Town expects all parties to this Project to work closely together and deal
appropriately with Project conditions to finish the job successfully. A spirit of cooperation, collaboration,
and a commitment among professional service providers to work in the best interests of the Project is of
utmost importance.
4. Anticipated Schedule
The Town reserves the right to adjust this schedule as necessary.
Preliminary Project Schedule Date Time
Deadline for submission of proposals June 15, 2026 3:00 PM
Town completes proposal evaluation to establish shortlist of July 15, 2026
consultants remaining. Town notifies consultants and schedules
interviews, if necessary.
Complete interviews, if required. July 31, 2026
Notify selected Consultant and begin contract negotiations August 1, 2026
Town Council award of contract August 3, 2026
Notice to Proceed August 4, 2026
5. Evaluation and Selection Criteria
Consultant Minimum Qualifications
The following are knowledge, skills, and abilities desired of the consultant by Winterville:
* Thorough knowledge of the principles and practices of transportation planning, comprehensive
planning, and urban planning in North Carolina.
* Thorough knowledge of applicable and relevant state and federal regulations, policies, and
programs.
* Experience/skills relating to data analysis, data conversion, data presentation, and transportation
system analysis.
* Thorough knowledge of the use of GIS as a planning tool, specifically ESRI products.
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* Thorough knowledge and experience in public interaction, conflict resolution, and consensus
building.
* Ability to attend and effectively conduct meetings, public workshops, and public hearings.
* Knowledge and ability to translate the goals and strategies to be incorporated into the Town of
Winterville Code of Ordinances, policy directives and the budget process.
Consultant Evaluation Criteria and Scoring
Consultant selection will be based upon a qualitative evaluation of the proposals submitted. During the
review process, staff and a selection committee from the Town of Winterville may request additional
clarifying information from any consultant that submits a proposal. Staff and the selection committee
will make a recommendation to the Town Council as to the selection of the consultant determined to be
the most qualified for the project. It is anticipated that the Town and the selected consultant will enter
into a professional services contract for the period commencing in late 2026 through project
completion.
A series of selection criteria will be utilized (not necessarily in priority order) during the evaluation of
proposals and throughout the selection process:
a. Demonstrated level of qualifications, experience, and professionalism for the respondent
consultant (or team), its principals, project management team, project manager, key staff, and
sub-consultants (if applicable) assigned to the project;
b. Demonstrated level of professional and technical expertise and proven record in the preparation
of transportation plans / planning experience by the respondent consultant (or team);
c. Demonstrated level of multi-disciplinary experience on the project team, with respect to the
range of experience and services;
d. Demonstrated experience in community engagement, public participation, and outreach as part
of similar efforts;
e. Demonstrated experience working with public agencies, municipal departments, and other
regional entities as part of similar efforts;
f. Demonstrated adherence to, and ability to stay on task, schedule, and budget as part of similar
efforts;
g. Demonstrated capacity and capability of the consultant to perform the work within the specified
timeline;
h. Overall value of the proposal and proposed services relative to the level of creativity and
innovation in the proposed approach to the project; and
i. Other issues which may arise during the selection process.
Clarifying Qualifications During Evaluation
During the evaluation process, the Town has the right to request any clarification it needs in order to
understand the consultant team's view and approach to the Project and scope of work. Any
clarifications to the Qualification made before executing the contract will become part of the final
contract.
Interviews and Awards
* Prior to making an award determination, the Town may conduct consultant interviews. Interviews
may be conducted virtually.
* The Town reserves the right to reject one or more of the proposals, to waive any deficiencies
associated with the submittal, and to accept any proposals that it deems to be in the Town's best
interest. The Town also reserves the right to re-advertise and reject any and all proposals which are
deemed to be non-responsive, do not contain the required submittal information as herein
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contained, are late, or are deemed unsatisfactory in any way. The Town shall have no obligation to
award a contract for services and work as a result of this Request for Proposal.
* The selected consultant shall be responsible for obtaining and maintaining adequate liability
insurance as required by the Town. The selected consultant shall furnish proof of this liability
insurance to be attached to the copies of the contract executed. The selected consultant will also
complete the E-Verify Requirement.
* After making a final selection and taking into consideration quality, performance, and the time
specified in the proposal, the Town will begin contract negotiations with the selected responsible,
responsive consultant. If successful, the consultant and Town will enter into a professional services
contract for the work.
* A negotiation of the final contract price will be between the Town and the selected consultant.
(NOTE: Consultants shall bear all costs incurred by their agency for interviews and the RFP response
preparation and shall not include such costs within the RFP response).
* All respondents are considered fully informed as to the intentions of the Town regarding the
timeframe to prepare and complete contract negotiations. Respondents should be prepared to
provide a detailed, written Proposal to include the scope of work, staffing plans, action plan, CPM
schedule, and fee proposal during negotiations.
* The Town may withdraw this RFP, reject qualifications, or any portion thereof, at any time prior to
an award, and is not required to furnish a statement of reason why a particular qualification was not
deemed to be the most advantageous to the Town.
E-Verify Compliance
The Project contract will require that the selected consultant and its subcontractors comply with the
requirements of Article 2 of Chapter 64 of the North Carolina General Statutes consistent with state law
requirements for municipal contracts.
6. Submittal Requirements and Format
The following materials must be received by the submittal deadline for a proposal to be considered.
However, during the selection process, the Town reserves the right to request additional information or
to seek clarification from the consultant, or to allow for correction of errors and/or emissions. The
submittal requirements are as follows:
a. Project Overview
A. General Information: Provides a brief overview of consultant, including qualifications to
execute the contract, and company mission statement;
B. Project Understanding: A summary of the consultants understanding of the project as
described in this RFP;
C. Cost of Services: Indicate a fee for service and explanation of the basis for the fee.
b. Qualifications
A. Personnel Qualifications:
1. Identification of lead project manager and their contact information.
2. Name, proposed role, hourly rate, anticipated time commitment to the project and
biography of each team member.
B. References: Include a list of at least three municipal clients for which you have conducted
comprehensive transportation planning, visioning, community engagement and /or land use
analysis. Experience in working with municipalities in North Carolina is preferred.
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c. Proposal
A. Proposal Overview: Provide specific approaches, methods and assumptions that will be
utilized to accomplish each task.
B. Proposed Work Plan and Schedule: Provide a proposed work plan with a schedule based on
the anticipated duration of project (ex. Month 1, Month 2), divided into phases identifying
key tasks, including but not limited to public outreach components, milestones,
approximate dates, project deliverables and resource needs.
C. Community Engagement Plan: Describe at least three approaches for providing innovative,
effective stakeholder engagement and public participation. These alternatives should
represent different levels and styles of involvement, and complexity. Provide examples of
how your consultant team would conduct public and stakeholder events that would capture
input that is representative of all the Town's residents.
D. Budget: Identify cost estimates for completing each of the elements in the "Expectations of
Consultant" and "Scope of Services" sections of this RFP. Itemized cost estimates may
include more than one area in these sections provided the combination of the elements is
logical or overlapping. Also identify any other anticipated budgetary needs including
incidentals. Identify total not-to-exceed project cost.
Physical Submittal: Department Contact, Deadline for Receipt, Format
Respondents must submit five (5) total copies of their written response in a sealed package, including
one PDF digital format, to Anthony Bowers, Assistant Town Manager, by the submission deadline noted
in this RFP. The name and address of the respondent should appear on the outside of the submittals and
the package should include the RFP title and reference the project ("SS4A Safety Action Plan"). Each
submittal will remain sealed and not for public disclosure until after the submittal deadline.
1. Each submittal copy shall be identical in content. Responses should be concise, clear, and
relevant. Submitter's cost incurred in responding to this RFP is the submitter's alone and the
Town does not accept liability for any such costs. The Town will not and shall not be required to
return any submitted item.
Minimum Number of Responses
In order to consider submittals, the Town must receive at least three responses to the RFP. If the Town
receives fewer than three responses, it will re-advertise the RFP in accordance with General Statute
requirements. After the second solicitation, the Town may consider submittals even if three are not
received and will follow the same procedures used for the initial solicitation.
It is the sincere intention of the Town to make every effort to be fair and equitable in its dealings with all
candidates for selection. If, however, the Town should determine that none of the respondents
submitting are advantageous to the Town of Winterville, the Town reserves the right to accept or reject
any or all responses with or without cause. Issuance of this RFP does not commit the Town of Winterville
to award a contract, to pay any costs incurred in preparation of a proposal, or to procure or contract for
related services or supplies.
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