RRB Marketing Program Services

Agency: DEPT OF DEFENSE
State: Florida
Type of Government: Federal
FSC Category:
  • R - Professional, Administrative and Management Support Services
NAICS Category:
  • 541890 - Other Services Related to Advertising
Set Aside: SBA Certified Economically Disadvantaged WOSB (EDWOSB) Program Set-Aside (FAR 19.15)
Posted Date: Aug 5, 2025
Due Date: Aug 13, 2025
Solicitation No: W911YN25RA009
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Description

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RRB Marketing Program Services
Active
Contract Opportunity
Notice ID
W911YN25RA009
Related Notice
W911YN-25-R-X007
Department/Ind. Agency
DEPT OF DEFENSE
Sub-tier
DEPT OF THE ARMY
Major Command
NATIONAL GUARD BUREAU
Office
W7M2 USPFO ACTIVITY FL ARNG
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General Information View Changes
  • Contract Opportunity Type: Combined Synopsis/Solicitation (Updated)
  • Updated Published Date: Aug 05, 2025 12:09 pm EDT
  • Original Published Date: Jul 14, 2025 01:59 pm EDT
  • Updated Date Offers Due: Aug 13, 2025 05:00 pm EDT
  • Original Date Offers Due: Aug 13, 2025 05:00 pm EDT
  • Inactive Policy: 15 days after date offers due
  • Updated Inactive Date: Aug 28, 2025
  • Original Inactive Date: Aug 28, 2025
  • Initiative:
    • None
Classification View Changes
  • Original Set Aside: SBA Certified Economically Disadvantaged WOSB (EDWOSB) Program Sole Source (FAR 19.15)
  • Updated Set Aside: SBA Certified Economically Disadvantaged WOSB (EDWOSB) Program Set-Aside (FAR 19.15)
  • Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
  • NAICS Code:
    • 541890 - Other Services Related to Advertising
  • Place of Performance:
    FL 32086
    USA
Description

Contractor to provide a comprehensive marketing package to the Florida Army National Guard (FLARNG) for recruitment and retention goals in accordance with the PWS. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.



FLARNG’s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits. The FLARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The FLARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help FLARNG achieve recruitment and retention goals.


Attachments/Links
Contact Information
Contracting Office Address
  • KO FOR FLARNG DO NOT DELETE PO BOX 1008
  • ST AUGUSTINE , FL 32085-1008
  • USA
Primary Point of Contact
Secondary Point of Contact
History

Related Document

Jul 14, 2025[Combined Synopsis/Solicitation (Original)] RRB Marketing Program Services
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