RFQ - WALK-N-ROLL SAN DIEGO PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION PROGRAM

MAGGIE RAMSBERGER DEPARTMENT OF PURCHASING AND CONTRACTING BRENDA MILLER
INTERIM DIRECTOR 5560 OVERLAND AVENUE, SUITE 270, SAN DIEGO, CALIFORNIA 92123-1204 ASSISTANT DIRECTOR
PHONE (858) 505-6367 FAX (858) 715-6452
REQUEST FOR QUOTES (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
PROGRAM
July 27, 2026
A. KEY INFORMATION
1. The County of San Diego is seeking quotes from firms interested in providing Walk-N-Roll San Diego - Pedestrian,
Bicycle, and Scooter Safety Education. ("Offerors").
2. The County anticipates a contract term of an initial (base) period of one (1) year, with two (2) one-year option
period.
3. The County has posted this solicitation on its official BuyNet website at https://sdbuynet.sandiegocounty.gov/ . To
see all information related to this RFQ, to submit Questions, and to receive notifications of updates, Offerors must
select "Participate in RFx" for this solicitation in BuyNet.
4. The Contracting Officer for this solicitation is Joshua Blandino, Procurement Specialist,
Joshua.Blandino@sdcounty.ca.gov.
5. Schedule: This timeline is subject to change at any time, at the County's sole discretion. The County will issue an
addendum for changes to the Questions due date, or Quote due date.
Event Description Date and Time (San Diego Time)
Questions due August 18, 2026, prior to 5:00 p.m.
Quotes due August 25, 2026, prior to 3:00 p.m.
6. Questions:
6.1. Offerors should submit all Questions, including requests for clarification related to definition or interpretation
of this RFQ, in writing by the Date and Time specified in the Schedule. Offerors should submit Questions via
BuyNet, by sending a message to the Contracting Officer through the "Discussions" functionality.
6.2. Non-Offerors should direct inquiries regarding this solicitation to the Contracting Officer.
7. Table of Contents:
A. Key Information
B. RFQ Instructions and Rules
C. Submittal Items
D. Required Forms
E. Statement of Work
F. Payment Schedule
G. Draft Agreement
B. RFQ INSTRUCTIONS AND RULES
1. INSTRUCTIONS FOR SUBMITTING A QUOTE
1.1. It is Offeror's responsibility to submit a quote based on the most current RFQ, addenda thereto, County's
responses to Questions, any other information posted on BuyNet, and any diligence material made available by

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
the County. Offerors are advised to regularly check BuyNet for information. The County has no obligation to
contact Offerors directly with any such RFQ-related information.
1.1.1. To see all information related to this RFQ, to submit Questions, and to receive notifications of updates,
Offerors must select "Participate in RFx" for this solicitation in BuyNet.
1.1.2. If an Offeror is unable to download this document, an Offeror may request a hard copy from Department
of Purchasing and Contracting's front desk or contact clerical support at (858) 505-6367.
1.2. Forms required to be submitted with Offerors response to this RFQ are included in this RFQ or posted on the
County's web site at: https://www.sandiegocounty.gov/content/sdc/purchasing/purchasing-forms.html.
1.2.1. The County may update posted forms from time to time. Unless otherwise specified, Offerors may submit
the version of a form in place as of the date of the posting of this RFQ or any later version thereof.
1.3. Offeror must submit a complete original quote in accordance with the format provided in this solicitation to the
County of San Diego, Department of Purchasing and Contracting, through electronic upload to BuyNet before
the Date and Time listed in Schedule.
1.3.1. If Offeror is unable to submit via BuyNet for any reason, Offeror may submit its quote via email to the
Contracting Officer listed in this document or provide the Purchasing and Contracting front desk with
either (i) electronic files on CD/DVD; or, (ii) a printed quote. Offeror must prominently mark such
submissions with the RFQ number on the outside of the packaging. Please use this method only if unable
to submit through BuyNet.
2. QUESTIONS
2.1. Offerors shall direct requests for explanation regarding the RFQ or related documents to the Contracting
Officer, in writing, as a question ("Question"). Offerors may submit Questions by sending a message to the
Contracting Officer through the "Discussions" functionality in BuyNet.
2.2. The County may choose not to respond to Questions received after the date and time stated in the Schedule for
Question submission. Offeror is responsible for ensuring that Questions are received by the County.
3. QUOTE FORMAT
3.1. Submit electronic quotes as files in .pdf format, except where specified otherwise. For pages other than
signature pages, converted and searchable formats are preferred.
3.2. All quotes shall be signed with a handwritten signature by an authorized officer or employee of Offeror.
4. QUOTE ORGANIZATION
4.1. Your quote should be organized in accordance with the Submittal Items in this RFQ.
4.1.1. Offerors shall organize content to correspond to the applicable exhibit and question or item within each
exhibit.
4.1.2. Offerors shall separate each exhibit into one or more files, clearly named as to the exhibit and order.
4.1.3. Pages shall be consecutively numbered within each exhibit at the bottom or top margin of each page.
4.1.4. Cost/Price information:
4.1.4.1. Offerors must place all cost and pricing information within the Cost/Price exhibit. Price shall be
inclusive of all proposed compensation.
4.2. Confidential/Proprietary information:
4.2.1. The County is a public agency subject to the California Public Records Act, Government Code
7920.000, et seq. Some or all of the documents submitted in response to this RFQ may be subject to
disclosure, and the County intends to publish any resulting contracts to its public website.
4.2.2. It is Offeror's responsibility to identify and separate into a "CONFIDENTIAL/PROPRIETARY"
exhibit and to provide a signed Nondisclosure Indemnification Agreement for:
4.2.2.1. All confidential information that Offeror represents, with legal basis, is exempt from
disclosure pursuant to the California Public Records Act, including PI (Personal Information),
PII (Personally Identifiable Information), or PHI (Protected Health Information);

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
4.2.2.2. Any proprietary or other information Offeror represents, with legal basis, is exempt from
disclosure under the California Public Records Act and wishes to protect from disclosure.
4.2.3. The "CONFIDENTIAL/PROPRIETARY" exhibit must be clearly labeled with all pages marked as
"CONFIDENTIAL/PROPRIETARY."
4.2.4. Offeror should reference material in the "CONFIDENTIAL/PROPRIETARY" exhibit where it is
needed to respond to a Submittal Item through citation to the "CONFIDENTIAL/PROPRIETARY"
exhibit (for example "See response 1 contained within the 'CONFIDENTIAL/PROPRIETARY'
exhibit for staff Social Security numbers").
4.2.5. If the County determines that a submission improperly designates information as confidential or
proprietary, the County may, at its sole discretion: (i) deem the information releasable; (ii) declare the
submission non-conforming/non-responsive; (iii) remove such information, or (iv) take any other
appropriate action. (Note: Pricing and Terms and Conditions are generally not confidential under the
California Public Records Act).
5. QUOTE EVALUATION
5.1. Evaluations may consider factors such as technical merit, experience, capacity, history of Offeror compliance,
availability, price, and more to determine the quote(s) that provide the best value to the County.
5.2. During evaluation, the County may appropriately consider the sustainability and social, human health,
environmental, and economic impact of Offeror's proposed products and/or approach to providing goods and/or
services, in accordance with Board Policy B-67. Therefore, Offerors are encouraged to include relevant
information in their quotes, to the degree related to the goods or services sought.
5.3. During evaluation, the County may appropriately evaluate the cultural competency of Offeror and Offeror's
proposed approach to providing goods and services. Therefore, Offerors are encouraged to include relevant
information in their quotes, to the degree related to the goods or services sought.
5.4. When evaluating an Offeror's cost or pricing, the County may also consider the effect of the quote on the overall
total cost to the County.
5.5. When evaluating Offeror's quote, the County will appropriately consider the proposed purchase, acquisition,
or use of goods, products, and materials produced in the United States, in accordance with 2 CFR 200.322.
Offeror should include information relevant under section 200.322 in its quote in order to be considered for
such preference during evaluation.
6. COUNTY COMMITMENT
6.1. This RFQ does not commit the County to award a contract, nor does it commit the County to pay any of
Offeror's costs incurred in the preparation or submission of the quote. Further, Offeror shall not incur any
reimbursable cost in anticipation of a contract award.
6.2. Neither Offeror nor any of its representatives shall have any claims whatsoever against the County or any of its
respective officials, agents, or employees arising out of or relating to this RFQ or these procedures (other than
those arising under a definitive contract with Offeror in accordance with the terms thereof).
6.3. The County reserves the right to separately procure the same or similar goods or services.
6.4. The County may withhold all information regarding this procurement until after negotiations are complete,
including, but not limited to: the number of quotes received; the identity of Offeror(s); the content of quotes;
the County's evaluation and results thereof. Information releasable after the conclusion of negotiations is
subject to the disclosure requirements and withholding exemptions of the California Public Records Act.
6.5. Pursuant to County Charter 703.10 and 916, award of a contract resulting from this RFQ may be subject to
the County's requirement to determine that the services can be provided more economically and efficiently by
an independent contractor than by persons employed in the Classified Service.
6.6. In the event that an Offeror is involved in a merger, acquisition, or other change in control, the County reserves
the right to award a contract to a resulting entity.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
7. DILIGENCE AND DUTY TO INQUIRE
7.1. Should Offeror find discrepancies in or omissions from, or be in doubt as to the meaning of, the RFQ or related
documents, Offeror shall have a duty to submit a Question to the County.
7.2. Offerors are expected to perform reasonable due diligence with regard to this RFQ and the work required,
including, but not limited to, information that is publicly or otherwise reasonably available and, if applicable,
information that can be obtained during a site visit (including verification of measurements, conditions, and
other attributes). Neither the selected Offeror(s), nor any Offerors, shall be entitled to any price adjustment or
other relief based upon information that was discovered or should have been discovered through due diligence.
7.3. The County makes no representation or warranty, express or implied, as to the accuracy or completeness of any
diligence material or other information provided by the County or any of its agents, representatives, contractors,
or consultants. Such information may reflect good faith assumptions, estimates, or projections, which may or
may not prove to be correct.
7.4. Offeror should not rely upon oral statements made or explanations given by the County, including any oral
responses to Questions or other inquiries. No prior, current, or post award communication(s) with any officer,
agent, or employee of the County shall affect or modify any terms or requirements of this RFQ, except as
explicitly provided for in this RFQ.
8. OFFEROR COMMUNICATIONS
8.1. All communications from Offeror (including its employees, agents, and representatives) to the County or its
officers and employees (including consultants working on or assisting with this procurement), related to this
RFQ or Offeror's quote, must be directed in writing exclusively to the Contracting Officer, unless otherwise
authorized in writing by the Contracting Officer. Offerors shall not communicate with or attempt to contact any
other County personnel about this solicitation, except as otherwise allowed for in this RFQ or by law. Any
improper contact may, at the County's sole discretion, cause Offeror to be removed from consideration for
contract award.
8.2. If Offeror issues any public announcement or otherwise engages in communication that, in the County's sole
determination, compromises the integrity of this RFQ process or attempts to restrain competition, Offeror may
be removed from consideration for award.
8.3. Audio and/or video recording of presentations, discussions, negotiations, , or other communications with the
County regarding this RFQ are prohibited, unless specifically authorized in writing by the Contracting Officer.
9. SOLICITING EMPLOYEES
9.1. Until contract award, Offerors shall not, directly or indirectly, solicit any employee of the County to leave the
County's employ in order to accept employment with Offeror, its affiliates, actual or prospective contractors,
or any person acting in concert with Offeror without prior written approval of the County's Contracting Officer.
This paragraph does not prevent the employment by Offeror of a County employee who has initiated contact
with Offeror.
10. PROHIBITED CONTRACTS AND SUBCONTRACTS
10.1. In accordance with Section 67 of the San Diego County Administrative Code, the County shall not contract
with, and shall reject any quote submitted by, the person or entities specified below, unless the Board of
Supervisors finds that special circumstances exist which justify the approval of such contract:
10.1.1. Persons employed by the County or of public agencies for which the Board of Supervisors is the
governing body;
10.1.2. Profit-making firms or businesses in which employees described in subsection 11.1.1 serve as
officers, principals, partners, or major shareholders;
10.1.3. Persons who, within the immediately preceding twelve (12) months, came within the provisions of
subsection 11.1.1 and who (i) were employed in positions of substantial responsibility in the area of
service to be performed by the contract; or, (ii) participated in any way in developing the contract or
its service specifications; and
10.1.4. Profit-making firms or businesses in which the former employees described in subsection 11.1.3 serve
as officers, principals, partners, or major shareholders.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
10.2. Per Board Policy A-79, a successful Offeror that is a non-profit corporation shall not subcontract any work
under the agreement with a related for-profit subcontractor where an interlocking directorate, management, or
ownership relationship exists, unless specifically authorized by the Board of Supervisors.
10.3. Offeror certifies that, if awarded a contract under this RFQ, such contract will be in compliance with Sections
11.1 and 11.2 above. Offeror shall promptly notify the County of any change in circumstance affecting these
provisions.
11. CALIFORNIA REVENUE & TAXATION CODE 18662
11.1. In compliance with California Revenue and Taxation Code 18662, if Offeror is a non-resident of California
(out-of-state invoices) that receives California source income and has not completed Franchise Tax Board Form
590, there may be a backup withholding on all payments. Fifteen (15) business days prior to the first payment
from the County, new suppliers or suppliers with expired forms or forms with incorrect information must submit
new forms to the County (forms are available from the Franchise Tax Board website listed below).
11.2. Under certain circumstances, Offerors may be eligible for reduced or waived nonresident withholding. If
Offeror has already received a waiver or a reduced withholding response from the State of California and the
response remains valid, Offeror should submit the response to the County in lieu of the forms. Failure to submit
the required forms will result in withholding of payments. Offerors should access the Franchise Tax Board
websites, listed below, for tax forms and relevant information regarding non-resident withholding, including
waivers or reductions. The County will not give Offerors any tax advice. It is recommended that Offerors speak
with their tax advisers and/or the State of California for guidance.
Franchise Tax Board Websites:
https://www.ftb.ca.gov
https://www.ftb.ca.gov/forms/search/
11.3. If selected for award, Offeror must submit applicable forms to the Auditor & Controller via fax, at (858) 694-
2060, or mail originals to: County of San Diego, 5530 Overland Avenue, Suite 410, San Diego, CA 92123. The
P.O. Number or Contract Number (if available) and "California Revenue and Taxation Code 18662" must
appear on fax cover sheet and/or the outside of the mailing envelope.
12. W-9 FORM
12.1. If selected for award, Offeror must complete and submit a W-9 form if a current form is not on file with the
County.
C. SUBMITTAL ITEMS
1. EXHIBIT 1 - REQUIRED FORMS
1.1 Submit a completed and signed Offeror's Cover Page (PC600) form
* Required for all Offerors
* located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC600_dpc_Offerors_Cover_Page.pdf
1.2 Submit a completed and signed Representations and Certifications form (PC601)
* Required for all Offerors
* located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC601_dpc_Reps_and_Certs.pdf
1.3 Submit a completed and signed Small-Local Business Self-Certification Form (PC610)
* All Offerors are encouraged to complete this form to support County data collection.
* located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC610_dpc_Small_Local_Self_Cert.pdf
1.4 Submit a completed and signed Nondisclosure Indemnification Agreement (PC620) (if applicable).
* Required if submitting Confidential/Proprietary Information (see RFQ Instructions and Rules section 4.2)
* located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC620_dpc_Nondisclosure_Indemnity.pdf

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
2. EXHIBIT 2 - PROGRAM/TECHNICAL EXHIBIT
Section 2A - Experience
2.1. Briefly describe Offeror's experience developing education materials and providing any/all of the following:
2.1.1. Pedestrian education in communities.
2.1.2. Bicycle safety education in communities.
2.1.3. Scooter safety education in communities.
2.1.4. Bicycle and/or scooter rodeos or safety courses.
2.1.5. Provide sample educational materials as applicable.
2.2. Briefly describe Offeror's experience with any/all of the following:
2.2.1. Providing technical assistance to groups working on active transportation activities and/or
policies/systems change.
2.2.2. Supporting community projects focused on traffic safety and/or active transportation.
2.2.3. Coordinating and presenting at meetings.
2.2.4. Conducting outreach and engagement.
2.2.5. Conducting an education/outreach campaign via social media and/or public relations activities.
2.3. Describe Offeror's experience establishing and leveraging collaborative partnerships with any the following. If
Offeror does not have experience, state as such in the response:
2.3.1. Community groups
2.3.2. Schools
2.3.3. Senior support organizations
2.3.4. Resident leadership academy (RLA) network
2.3.5. Tourism
2.3.6. Law enforcement agencies
2.3.7. Disability community and/or support organizations
2.4. Describe Offeror's experience with any/all of the following:
2.4.1. Engaging youth and older adults during similar project (s), as referenced in Statement of Work (SOW)
2.4.2. Working with and outreaching to the disabled community.
2.4.3. Working with and outreaching to residents in economically and historically disadvantaged
communities.
2.4.4.
2.5. Confirm (YES/NO) that the Offeror has experience in educating on the co-benefits of active transportation on
health, changing environmental conditions and community resiliency.
YES NO
2.5.1. If YES, briefly describe experience.
2.6. Confirm (YES/NO) that the Offeror has experience providing materials and coordination of community events
that are culturally and linguistically appropriate.
YES NO
2.6.1. If YES, briefly describe experience including the target population and language group.
Section 2B - Program Delivery

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
2.7. Describe the Offeror's methodology for the program design and/or strategy to achieve the goals, objectives and
requirements of Exhibit A, Statement of Work (SOW). Description should include:
2.7.1. How Offeror will design the program with an equity lens to achieve each Process Objective.
2.7.2. Draft list of proposed locations and/or communities services will be focused in to reach the target
population.
2.7.3. How best practice strategies for presenting safety education to youth, older adults, and/or community
groups will be incorporated.
2.7.4. How the Offeror will raise awareness of program services using methods to engage a diverse
representation of each community including threshold language capabilities or ways to address
translation or interpretation needs.
2.8. Submit a completed HHSA Cultural and Linguistic Diversity Plan.
Section 2C - Implementation Timeline
2.9. Provide a brief implementation action plan identifying key tasks and timelines.
3. EXHIBIT 3 - COST/PRICE EXHIBIT
3.1. Submit a completed Payment Schedule.
4. EXHIBIT 4 - ACCEPTANCE OF TERMS AND CONDITIONS
4.1. Confirm (YES/NO) that Offeror has read, understands, and accepts the Exhibit A - Statement of Work (SOW).
YES NO If no, please provide proposed red lines. Note: Non-Acceptance of Exhibit A - Statement of
Work (SOW) is evaluated as unfavorable and will be evaluated as such. The redline template will not be included in
the page limit, if applicable.
4.2. Confirm (YES/NO) Offeror's acceptance of the terms and conditions of the Draft Agreement attached herein.
YES NO
4.2.1. If no, please provide proposed red lines. Note: Non-Acceptance of Draft Agreement is evaluated as
unfavorable and will be evaluated as such. The redline template will not be included in the page limit,
if applicable.
4.3. Confirm (YES/NO) that Offeror has reviewed and agrees to the Insurance Requirements listed in Exhibit B.
YES NO
5. EXHIBIT 5 - CONFIDENTIAL PROPRIETARY
5.1 Include any Confidential/Proprietary Information in this exhibit, in accordance with RFQ Instructions and Rules
section 4.2
D. REQUIRED FORMS
(RESERVED)

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
E. STATEMENT OF WORK
1. Scope of Work/Purpose
1.1 The purpose of the Walk-N-Roll San Diego (Walk-N-Roll) program is to support the development of equitable,
resilient and thriving communities through the use of strategies that focus on safe active transportation.
Pedestrian, bicycle, and scooter safety education shall be provided by employing a comprehensive, equity-
centered approach that combines education, community engagement, and collaboration. The program shall
integrate messages on health, accessibility, and climate co-benefits of active transportation.
1.2 Walk-N-Roll shall implement multiple simultaneous strategies such as classroom education, bike and scooter
skills rodeos, presentations, and a public relations campaign, in collaboration with community groups engaged
in local traffic safety and active transportation efforts. Program activities are to be conducted in communities
with high numbers of pedestrian, bicycle, and scooter related collisions, and targeted to populations of older
adults, school-aged children and youth, individuals with disabilities, and residents of economically and
historically disadvantaged communities. Expanded outreach and education is critical to preventing collisions
and improving active transportation safety in these populations. The program is to be designed to provide
equitable and accessible opportunities for active transportation education with the intent of improving healthy
behaviors and addressing policies and systems that impact health and environment.
2. Background Information
2.1 Pedestrian, bicycle, and scooter-related collisions remain a significant public safety concern in San Diego
County. Despite increased awareness of the health, economic, and environmental benefits of active
transportation, vulnerable road users continue to experience disproportionate rates of injury and fatality. Recent
data compiled by the County's Public Health Services Community Health Statistics Unit using the Transportation
Injury Mapping System (TIMS) shows an average of approximately 1,740 injury collisions per year involving
pedestrians and bicyclists between 2022 and 2024. In 2024 alone, collisions resulted in the deaths of 99
pedestrians and 14 bicyclists, with more than 1,800 combined injuries among these groups.
2.2 Some data for this period remains provisional and may undercount the full scope of incidents.
2.3 According to the California Office of Traffic Safety Crash Rankings Index, San Diego County continues to rank
among the highest counties statewide for pedestrian and bicycle injuries, particularly among adults aged 65 and
older. Contributing factors include speeding, impaired and distracted driving, and the growing use of
micromobility devices in environments not consistently designed to safely accommodate them. As walking,
biking, and scooter use continue to increase, especially in urban and underserved areas, the need for targeted
safety education and community-based interventions remains critical.
2.4 Findings from the 2024 CAP Community Needs Assessment, further underscore the urgency of addressing
active transportation safety. Nearly half of respondents (49%) reported regularly using alternative modes of
transportation such as walking, biking, scooters, or public transit, while 57% identified access to efficient,
affordable, and reliable alternative transportation as a priority need. These findings indicate that a substantial
portion of the population relies on active transportation, yet many face barriers that limit safe and consistent use.
A summary of the feedback and data collected from each of the needs assessments, and links to the resulting
2026-2027 Community Action Partnership (CAP) Plans can all be accessed on the CAP webpage
(www.sdcountycap.com)
2.5 Transportation and traffic safety also emerged as a top community concern among low-income respondents,
particularly those aged 60 and older, with transportation safety ranking among the most requested resources
across racial and ethnic groups. Requests for pedestrian, traffic, and child passenger safety programs reflect a
clear community demand for education and prevention efforts that address real-world conditions.
2.6 Together, collision data and community input highlight a pressing need for equitable, accessible, and culturally
responsive pedestrian, bicycle, and scooter safety education. Programs like Walk-N-Roll play a vital role in
reducing injuries and fatalities by addressing behavioral risks, improving safety knowledge, and supporting safer
active transportation for those who rely on it most.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
2.7 This program is funded by the State of California - Office of Traffic Safety (OTS). The OTS is California's lead
traffic safety organization. Located within the California State Transportation Agency (CalSTA), the OTS is
tasked with developing and implementing a highway safety program that addresses the behavioral factors that
impact safety on the road. The goal of the annual program is to prevent serious injury and death resulting from
motor vehicle crashes so that all roadway users arrive at their destination safely. The OTS partners with
government entities to address highway safety needs at the state, county, and local level.
2.8 Live Well San Diego Vision: The County of San Diego, Health and Human Services Agency (HHSA), supports
the Live Well San Diego vision of Building Better Health, Living Safely, and Thriving. Live Well San Diego,
developed by the County of San Diego, is a comprehensive, innovative regional vision that combines the efforts
of partners inside and outside County government to help all residents be healthy, safe, and thriving. All HHSA
partners and contractors, to the extent feasible, are expected to advance this vision. Building Better Health
focuses on improving the health of residents and supporting healthy choices. Living Safely seeks to ensure
residents are protected from crime and abuse, neighborhoods are safe, and communities are resilient to disasters
and emergencies. Thriving focuses on promoting a region in which residents can enjoy the highest quality of
life. Information about Live Well San Diego can be found on the County's website and a website dedicated to
the vision: http://www.LiveWellSD.org
2.9 CAP is the region's designated Community Action Agency (CAA), administering San Diego County's federal
Community Services Block Grant (CSBG) allocation through development and oversight of programs that
empower economically disadvantaged communities and the residents that live there to achieve the vision of Live
Well San Diego. CAP is administratively located under the County of San Diego's Health and Human Services
Agency (HHSA), Department of Strategy and Community Engagement (DSCE).
2.10 A Trauma-Informed System: The County HHSA is committed to becoming a Trauma-Informed System as part
of its effort to build a better service delivery system. All programs operated and supported by HHSA shall be
part of a Trauma-Informed System, which includes providing trauma-informed services and maintaining a
trauma-informed workforce. It is an approach for engaging individuals - staff, clients, partners, and the
community - and recognizing that trauma and chronic stress influence coping strategies and behavior. Trauma-
informed systems and services minimize the risk of re-traumatizing individuals and/or families, and promote
safety, self-care, and resiliency.
Trauma-Informed Principles include:
Understanding trauma and its impact to individuals;
Promoting safety;
Awareness of cultural, historical, disability, and gender issues, and ensuring competence and
responsiveness;
Supporting consumer empowerment, control, choice, and independence;
Sharing power and governance (e.g. including clients and staff at all levels in the development and
review of policies and procedures);
Demonstrating trustworthiness and transparency;
Integrating services along the continuum of care;
Believing that establishing safe, authentic, and positive relationships can be healing;
Understanding that wellness is possible for everyone.
3. Goals and Outcomes
3.1 Goals: The goal of this program is to support the development of equitable, resilient and thriving communities
through the use of strategies that focus on safe active transportation. This goal shall be achieved by providing
educational and engagement opportunities through the following strategies:
3.1.1 Pedestrian, bicycle, and scooter safety education provided using best practice strategies to address the
high incidence of collision rates and injuries among pedestrians, bicyclists and scooter users within San
Diego County.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13154
DEPARTMENT OF HEALTH AND HUMAN SERVICES AGENCY
FOR WALK-N-ROLL SAN DIEGO - PEDESTRIAN, BICYCLE, AND SCOOTER SAFETY EDUCATION
3.1.2 Education and skills training focused on increasing the rate of bicycle helmet usage.
3.1.3 Education and promotion of benefits of active transportation on health, community, and climate change.
3.1.4 Program design with the purpose of increasing the usage of helmets and reducing the number of people
killed and injured in collisions involving pedestrians, bicyclists and scooter users.
3.2 Outcome Objectives. Contractor shall achieve the following outcome objectives during the contract period:
3.2.1 A minimum of 75% of participants in Community Group meetings shall demonstrate an increase in
knowledge of active transportation safety practices and co-benefits as measured by brief survey of
participants administered with each presentation.
3.3 Process Objectives: Contractor shall achieve the following objectives during the contract period:
3.3.1 Educational materials. Develop, update and produce bicycle, pedestrian and/or scooter safety
educational materials to be distributed during classroom presentations, workshops, and community
events.
3.3.2 Community events. Participate in a minimum of twelve (12) traffic safety fairs and/or community events
with the purpose of educating and engaging individuals, with an emphasis on youth, older adults, and
individuals with disabilities.
3.3.3 Open Streets Events. Participate in a minimum of eight (8) Open Streets events with the purpose of
educating and engaging individuals.
3.3.4 State and National Campaigns. Participate at a minimum in the following four (4) campaigns: National
Walk to School Day, National Bicycle Safety Month, California's Pedestrian Safety Month, and National
Pedestrian Safety Month.
3.3.5 Community Group Presentations. Conduct a minimum of twelve (12) pedestrian, bicycle and/or scooter
safety, and/or active transportation presentations at community group meetings with the purpose of
educating group members, providing technical assistance, and increasing collaboration.
3.3.6 Youth Presentations. Conduct a minimum of eight (8) pedestrian, bicycle and/or scooter safety
classroom presentations with the purpose of educating and engaging youth.
3.3.7 Older Adult Presentations. Conduct a minimum of eight (8) pedestrian, bicycle and/or scooter safety
presentations at locations that provide services to older adults, such as senior centers, care facilities, and
senior living communities, with the purpose of educating and engaging the older adult population.
3.3.8 Rodeos or Safety courses. Conduct a minimum of six (6) bicycle and/or scooter rodeos to provide skill
building opportunities to develop safe riding techniques.
3.3.9 Walking Field Trips. Conduct a minimum of six (6) pedestrian Walking Field Trips, with a focus on
adults, senior citizens and disabled residents, with the purpose of education and identification of walking
hazards and safe active transportation techniques.
3.3.10 Education and Outreach Campaign. Conduct a minimum of ten (10) social media series (3-5 posts per
series) and/or public relations (PR) activities for pedestrian, bicycle and scooter safety.
3.3.11 Stakeholder Meetings. Coordinate or present at a minimum of nine (9) meetings with countywide
stakeholders focused on active transportation, Vision Zero, Climate mitigation and adaptation, Safe
Routes to Schools, and/or pedestrian, bicycle and scooter safety to share best practices, leverage
resources, and to increase collaboration.
3.3.12 Bicycle helmet usage survey. Conduct a pre- and post-grant bicycle helmet usage survey during the
contract year. A pre-survey is required to determine the base year helmet use rate, and a post-survey is
required to determine the impact of helmet usage education.
4. Target Population and Geographic Area
4.1 Target Population. Contractor shall provide services to residents of San Diego County, with focused outreach to
the following populations, or other populations as directed by the County Officer's Representative (COR):
4.1.1 Youth under the age of 18