RFQ Q004162 Comprehensive Housing Study Update and Strategic Plan

This Informal Request for Proposals, signed by an individual who has authority to bind the partnership or corporation, shall
be considered an offer on the part of the offeror and shall be deemed accepted upon approval by the City of Danville VA
purchasing department.
My signature below certifies that:
* I agree to abide by all conditions of this Proposal and that I am authorized to sign this Proposal.
* The accompanying proposal is not the result of, or affected by, any unlawful act of collusion with another person or
company engaged in the same line of business or commerce, or any act of fraud punishable under Title 18.2, Chapter
12, 498.4 of the Code of Virginia, 1950 as amended. Furthermore, I understand that fraud and unlawful collusion are
crimes under the Virginia Governmental Frauds Act, the Virginia Government Bid Rigging Act, the Virginia Antitrust Act,
and Federal Law, and can result in fines, prison sentences, and civil damage awards.
* The accompanying proposal is in compliance with the State and Local Government Conflict of Interests Act 2.2-3100,
supplemented by Article 6, 2.2-4367-69 of the Code of Virginia. Specifically, no City of Danville employee, City of
Danville employee's partner, or any member of the City of Danville employee's immediate family holds a position with
the offeror such as an officer, director, trustee, partner or the like, or is employed in a capacity involving personal and
substantial participation in the procurement transaction, or owns or controls an interest of more than five percent.
To receive consideration for award, this signature sheet must be returned to the Purchasing Department as it shall be a part
of your response.
PLEASE COMPLETE THE FOLLOWING INFORMATION:
Complete Legal Name of Firm:
Address:
Federal Tax ID Number:
Signature of Authorized Representative:
Typed Name and Title:
Please provide the primary contact person for questions and concerns relative to this project:
Contact Name and Title:
Phone: ( ) Fax: ( ) Email:
We hereby provide the following information to the City of Danville, VA purchasing department regarding our
business. We understand that it is provided for statistical purposes only and all firms submitting proposals will
receive equal consideration.
Minority-Owned Business: YES NO City of Danville YES NO
Business:
Women-Owned Business: YES NO Small Business YES NO
Service Disabled Veteran-Owned Business: YES NO

REQUEST FOR QUALIFICATIONS
FOR COMPREHENSIVE HOUSING STUDY UPDATE & STRATEGIC PLAN
DANVILLE, VA
GENERAL PROJECT DESCRIPTION:
The City of Danville is requesting qualifications from firms to conduct a Comprehensive Housing Study
Update & Strategic Plan. The study should address shared prosperity, helping the Danville community
identify the kinds of actions, incentives, or policies can ensure (a) residents of all incomes and
backgrounds have stable, safe housing and (b) current residents of all incomes benefit as wealth
increases in the area. In particular, the City seeks to understand changing perceptions of housing
attainability for buyers and renters in the context of new local investment, prepare for major new
employers, address uneven housing quality, and outline a City approach to prevent or respond to
homelessness. Our goal is to obtain information about the type, size, location, and price of rental/for
sale housing required to meet the current and future needs of residents living and working in the city
as well as improvements available to support development of attainable housing.
The Comprehensive Housing Study Update & Strategic Plan will build upon the Danville Housing
Strategies Report (2022, Danter), which covers the current and expected housing demand, and the
Assessment of Proposed Multifamily Development in Danville and Its Impact on the Current and Future
Market Report (Danter, 2025), which assessed the multifamily pipeline and the impact of the company
Microporous on the expected housing demand. Plan Danville, and the newly adopted Unified
Development Code, are important to take into consideration during this process.
The qualified consultant would be able to work with community housing organizations and partners to
gather in focus groups and synthesize data and act as a facilitator to implement community outreach
goals. The consultant would understand the market forces, infrastructure, land availability, and local
barriers that impact housing development. The consultant will provide a thorough analysis and make

recommendations as to possible solutions. The end product will be a living Strategic Plan that will
guide the housing work plan
BACKGROUND:
Danville, Virginia
Located in south-central Virginia along the North Carolina border and Dan River, within a day's drive of
two-thirds of the nation's population, Danville boasts historical landmarks, recreational opportunities
and beautiful rolling countryside. The City offers a rare combination of small-town charm and big city
offerings. Danville boasts a low cost of living with ample housing and transportation options.
SCOPE OF SERVICES
The City desires to develop a Comprehensive Housing Study Update & Strategic Plan that includes an
estimate of the existing and future needs for housing and homelessness services throughout the City
and an understanding of what is needed to drive development to fill this need. The City would like to
identify current housing assets and gaps or opportunities to meet the current and future needs of
residents in terms of product, location, and pricing. The future need for housing should include long-
term projections for the next 20 years in 5-year increments. The study should include a description of
the methodology used and rationale behind all assumptions that are used. The study should also
describe how the projections consider the many variables that affect housing demand, supply and
affordability, with the study including but not limited to:
A. Service Area
The City of Danville's limits.
B. Minimum Required Data Elements / Analysis
The Consultant selected to complete the study is free to develop specific methodology as they
deem appropriate. Data collection will require focus groups and community outreach and
engagement. The final document should, at a minimum, quantify the following data elements:
1. Demographic Review (historical, current, and future 5 yrs., 10 yrs., 15 yrs., and 20yrs.) of
Population/Households
a. Growth trends and projections
b. Age distribution
c. Income distribution
2

d. Household size and composition
2. Economics
a. Economic base - by industry and major employer, including type of business, number
of people employed, and wages
b. Job growth projections, industrial/economic expansions, and wage data
c. Employment growth over the last ten (10) years
d. Anticipated employment trends including employer expansions, contractions, new
industries (including the Southern VA Megasite at Berry Hill and shared industrial
parks and business downgrades/closings, etc.)
e. Provide a breakdown of typical wages by occupation
f. Commuting patterns for workers, such as how many workers commute to and from
surrounding areas.
g. Housing costs as a percentage of income
3. Inventory of Existing Housing Stock
a. Current housing assets and gaps or opportunities
b. By tenure (Rent, Own)
c. By type (Single family, 1-4 units, multi-family, manufactured, vacation rental)
d. By value (Property values, rents)
e. By age
f. By attainability: for residents making <30% AMI (or median household income), 30-
50%, 50-80%, 80-120%, and >120%
g. Vacancy rates
h. Ownership
i. Single family housing analysis, including location, size, and state of repair
4. Current City Policies and Practices
a. Community planning, zoning, permitting, or code enforcement challenges and
opportunities (within the context of allowable approaches under VA legal authority
for local government)
b. Ease of process for new and experienced developers of infill developments and
planned unit developments
c. Positive areas for the development of LITHC or mixed income housing
5. Other Housing Issues
a. Student (on and off campus), young professional, family, and senior (independent
and senior) market analysis, including information on existing properties related to
rents, vacancies, services, and amenities.
3

b. The impact of housing on employee recruitment and retention, for current and
soon-to-arrive employers
c. Low-income and workforce housing stock and resources
d. Affordable rental housing (Tax Credit, Public Housing, Section 8, USDA) analysis and
opportunities
e. Affordable housing ownership (USDA 502, First Time Homebuyer Programs, etc.)
analysis and opportunities
f. Housing Choice and Project-Based Voucher Program, including waiting list
length/time-to-housing
g. Special needs housing, including:
* Current and forecasted extent of homelessness
* Catalogue of existing and needed homelessness resources, including
emergency shelter and transitional housing
* Current and projected unmet demand for permanent supportive
housing
* ADA accessibility at all levels of the housing attainability spectrum
h. Housing market turnover/sales data, and for-sale market analysis
i. Building permit history
j. Infrastructure capacity/availability challenges
k. Available buildable land analysis, including priority land for LITHC projects
l. Crime data
m. Rental market analysis, including information on pending developments and rental
housing needs.
n. Rental maintenance and code enforcement challenges
o. Short-term rental analysis
6. Recommendations
Following the analysis of current state and forecasts, the final product should provide
recommendations on the number of units needed and potential policy or strategy priorities
to achieve stable, quality housing for all.
Recommendations should include:
1) housing unit targets and proposed goals for the upcoming 1, 5, 10, 15, and 20 years;
2) implementation plan that includes anti-displacement strategies and aligns/integrates
with local partner plans;
3) 1-5 "moonshot" ideas tested in other communities that seem likely to radically
transform the attainability and quality of housing in the area based on Danville's profile,
even if the ideas appear outside of current budget
4

4) communication strategy with stakeholders, including community members seeking
housing.
The implementation plan should consist of suggested actions as allowable within VA local
government statutory authorities including but not limited to policy changes, non-cash
incentives, discretionary incentives, capacity building tasks and other ideas as to how to move
forward in promoting the development of housing in the types and locations needed.
Specifically:
1. Broad recommendations identifying three to five focal points for the community that could be
effective strategies for improving housing availability.
2. Specific recommendations (based on analysis of data collected):
a. What types of housing (i.e., owner occupied, rental, market, assisted elderly, special needs,
workforce, affordable, student, young professional, vacation rental, etc.) should be
developed now as well as in 5, 10, 15 and 20 years from now? What amenities are
important to the needed types of housing? What price range is preferable for the needed
types of housing?
b. What areas within the city should the needed housing types be located? This should include
maps and visuals and distinguish between areas that have necessary infrastructure now and
those that could be accommodated with reasonable investment in water and sewer
infrastructure.
c. What strategies can help homeowners and neighborhoods improve the maintenance and
repair of both owner-occupied and privately owned rental properties in areas currently
marked as "blighted"? What positive reinforcement could be offered to rental owners?
d. What recommendations and BMPs could the City implement for land-bank-owned
residential infill/rehabilitations to enliven neighborhoods?
e. A projection of notable fiscal impacts and key quality-of-life outcomes that would be
experienced upon realization of the specified growth and development upon build-out.
f. A base proforma using typical land and development costs in the area and possible housing
financial resources that could result in a viable project. Any suggestions regarding
alternatives or addition to this scope of service are also welcome.
In addition to practical and tested strategies, the City seeks suggestions on big experimental
ideas, or moonshots, recommended to transform access to capital, home equity, or economic
opportunity through housing. Please identify between one and five ideas the City might try,
examples of other jurisdictions trying these approaches, any researchers studying the
strategies, and why these major investments or policy shifts would be likely to be a good fit in
Danville.
5

Where possible, the consultant should include examples from other locations showing where
these recommended actions have been successful. The recommendations may also identify
crucial actions or activities to which partner organizations have committed.
DELIVERABLES
The Consultant will provide a Comprehensive Housing Study Update & Strategic Plan document in hard
copy and electronic format. The document will include data charts and maps illustrating the analysis of
the data and supporting recommendations that are made.
RFQ
PURCHASING DEPARTMENT
Please provide 4 copies and one digital copy.
The following information should be included in the RFQ:
Provide examples of your team's prior experience in Housing Studies and the results of the
recommendations made.
1) Outline, in sufficient detail, the methods for identifying the housing assets and needs and a
proposed outline of the contents of the Comprehensive Housing Study Update & Strategic
Plan.
2) One to two completed studies or links to studies of similar scope completed in other
localities
3) Method of stakeholder engagement, including local government entities and active
nonprofits that provide resources for housing needs in the City of Danville.
4) Strategy for sharing results with the public and with nonprofit partners in a way that is easy
to understand and that provides pathways for them to be a part of solutions.
5) Identify the project manager and all team member(s) responsible for completing tasks.
Include their resumes, areas of expertise, hourly rates, and number of hours each will spend
on the project.
6) Briefly describe the team's familiarity with and prior use of an asset-based framework in
community development, engagement, or planning projects.
7) Identify any tasks for which the City staff will be responsible.
8) Specify the time, resources, and costs required to complete the Housing Study. Include a
total timeline and total cost for the entire project with each task clearly identified in the
timeline. Describe quality control procedure, scheduling and cost control methods to be
6

utilized to ensure delivery of contracted services. Provide a financial statement that
indicates the ability of the lead entity to complete this project.
9) Provide references for projects of similar scope and size. The consultant should be aware of
the potential for new tasks to be added to the scope of services both before and after the
process gets underway. Any tasks added by the City will be negotiated with the consultant
References
Danville Housing Strategies (Danter, 2022), Report:
https://storymaps.arcgis.com/stories/526e957f8b9b441fab1120a62c918849
Assessment of Proposed Multifamily Development in Danville and Its Impact on the Current
and Future Market Report (Danter, 2025), Report: Updated Housing Report
Plan Danville (adopted January 1, 2025) Website: https://plandanville.org/
New Zoning Code, Danville, Virginia Website (adopted January 1, 2026):
https://plandanville.org/wp-content/uploads/2025/11/2025-11-13_CODE-Danville-with-
Article-10_Danville.pdf
Danville Housing Navigator -
https://storymaps.arcgis.com/stories/526e957f8b9b441fab1120a62c918849
7