RFQ - FILM INITIATIVE IMPLEMENTATION PLAN

ALLEN R. HUNSBERGER DEPARTMENT OF PURCHASING AND CONTRACTING BRENDA MILLER
DIRECTOR 5560 OVERLAND AVENUE, SUITE 270, SAN DIEGO, CALIFORNIA 92123-1204 ASSISTANT DIRECTOR
PHONE (858) 505-6367 FAX (858) 715-6452
REQUEST FOR QUOTES (RFQ) 13205
COUNTY OF SAN DIEGO
FILM INITIATIVE IMPLEMENTATION PLAN
May 14, 2026
A. KEY INFORMATION
1. The County of San Diego is seeking quotes from firms interested in providing as film initiative implementation
plan services ("Offerors").
2. The County anticipates a contract term of an initial (base) period of six (6) months with one (1) one-year option
period for as needed consulting support if needed. The maximum funding for the initial contract term is $100,000.
3. The County has posted this solicitation on its official BuyNet website at https://sdbuynet.sandiegocounty.gov/ . To
see all information related to this RFQ, to submit Questions, and to receive notifications of updates, Offerors must
select "Participate in RFx" for this solicitation in BuyNet.
4. The Contracting Officer for this solicitation is Joseph Craft, Procurement Contracting Officer,
Joseph.Craft@sdcounty.ca.gov.
5. Schedule: This timeline is subject to change at any time, at the County's sole discretion. The County will issue an
addendum for changes to the Questions due date, or Quote due date.
Event Description Date and Time (San Diego Time)
Questions due May 26, 2026 prior to 5:00 p.m.
Quotes due June 11, 2026 prior to 5:00 p.m.
6. Questions:
6.1. Offerors should submit all Questions, including requests for clarification related to definition or interpretation
of this RFQ, in writing by the Date and Time specified in the Schedule. Offerors should submit Questions via
BuyNet, by sending a message to the Contracting Officer through the "Discussions" functionality.
6.2. Non-Offerors should direct inquiries regarding this solicitation to the Contracting Officer.
7. Table of Contents:
A. Key Information
B. RFQ Instructions and Rules
C. Submittal Items
D. Required Forms
E. Statement of Work
F. Payment Schedule
G. Draft Agreement
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B. RFQ INSTRUCTIONS AND RULES
1. INSTRUCTIONS FOR SUBMITTING A QUOTE
1.1. It is Offeror's responsibility to submit a quote based on the most current RFQ, addenda thereto, County's
responses to Questions, any other information posted on BuyNet, and any diligence material made available by
the County. Offerors are advised to regularly check BuyNet for information. The County has no obligation to
contact Offerors directly with any such RFQ-related information.
1.1.1. To see all information related to this RFQ, to submit Questions, and to receive notifications of updates,
Offerors must select "Participate in RFx" for this solicitation in BuyNet.
1.1.2. If an Offeror is unable to download this document, an Offeror may request a hard copy from Department
of Purchasing and Contracting's front desk or contact clerical support at (858) 505-6367.
1.2. Forms required to be submitted with Offerors response to this RFQ are included in this RFQ or posted on the
County's web site at: https://www.sandiegocounty.gov/content/sdc/purchasing/purchasing-forms.html.
1.2.1. The County may update posted forms from time to time. Unless otherwise specified, Offerors may
submit the version of a form in place as of the date of the posting of this RFQ or any later version
thereof.
1.3. Offeror must submit a complete original quote in accordance with the format provided in this solicitation to the
County of San Diego, Department of Purchasing and Contracting, through electronic upload to BuyNet before
the Date and Time listed in Schedule.
1.3.1. If Offeror is unable to submit via BuyNet for any reason, Offeror may submit its quote via email to the
Contracting Officer listed in this document or provide the Purchasing and Contracting front desk with
either (i) electronic files on CD/DVD; or, (ii) a printed quote. Offeror must prominently mark such
submissions with the RFQ number on the outside of the packaging. Please use this method only if
unable to submit through BuyNet.
2. QUESTIONS
2.1. Offerors shall direct requests for explanation regarding the RFQ or related documents to the Contracting
Officer, in writing, as a question ("Question"). Offerors may submit Questions by sending a message to the
Contracting Officer through the "Discussions" functionality in BuyNet.
2.2. The County may choose not to respond to Questions received after the date and time stated in the Schedule for
Question submission. Offeror is responsible for ensuring that Questions are received by the County.
3. QUOTE FORMAT
3.1. Submit electronic quotes as files in .pdf format, except where specified otherwise. For pages other than
signature pages, converted and searchable formats are preferred.
3.2. All quotes shall be signed with a handwritten signature by an authorized officer or employee of Offeror.
4. QUOTE ORGANIZATION
4.1. Your quote should be organized in accordance with the Submittal Items in this RFQ.
4.1.1. Offerors shall organize content to correspond to the applicable exhibit and question or item within each
exhibit.
4.1.2. Offerors shall separate each exhibit into one or more files, clearly named as to the exhibit and order.
4.1.3. Pages shall be consecutively numbered within each exhibit at the bottom or top margin of each page.
4.1.4. Cost/Price information:
4.1.4.1. Offerors must place all cost and pricing information within the Cost/Price exhibit. Price shall
be inclusive of all proposed compensation.
4.2. Confidential/Proprietary information:
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4.2.1. The County is a public agency subject to the California Public Records Act, Government Code
7920.000, et seq. Some or all of the documents submitted in response to this RFQ may be subject to
disclosure, and the County intends to publish any resulting contracts to its public website.
4.2.2. It is Offeror's responsibility to identify and separate into a "CONFIDENTIAL/PROPRIETARY"
exhibit and to provide a signed Nondisclosure Indemnification Agreement for:
4.2.2.1. All confidential information that Offeror represents, with legal basis, is exempt from
disclosure pursuant to the California Public Records Act, including PI (Personal Information),
PII (Personally Identifiable Information), or PHI (Protected Health Information);
4.2.2.2. Any proprietary or other information Offeror represents, with legal basis, is exempt from
disclosure under the California Public Records Act and wishes to protect from disclosure.
4.2.3. The "CONFIDENTIAL/PROPRIETARY" exhibit must be clearly labeled with all pages marked as
"CONFIDENTIAL/PROPRIETARY."
4.2.4. Offeror should reference material in the "CONFIDENTIAL/PROPRIETARY" exhibit where it is
needed to respond to a Submittal Item through citation to the "CONFIDENTIAL/PROPRIETARY"
exhibit (for example "See response 1 contained within the 'CONFIDENTIAL/PROPRIETARY'
exhibit for staff Social Security numbers").
4.2.5. If the County determines that a submission improperly designates information as confidential or
proprietary, the County may, at its sole discretion: (i) deem the information releasable; (ii) declare the
submission non-conforming/non-responsive; (iii) remove such information, or (iv) take any other
appropriate action. (Note: Pricing and Terms and Conditions are generally not confidential under the
California Public Records Act).
5. QUOTE EVALUATION
5.1. Evaluations may consider factors such as technical merit, experience, capacity, history of Offeror compliance,
availability, price, and more to determine the quote(s) that provide the best value to the County.
5.2. During evaluation, the County may appropriately consider the sustainability and social, human health,
environmental, and economic impact of Offeror's proposed products and/or approach to providing goods and/or
services, in accordance with Board Policy B-67. Therefore, Offerors are encouraged to include relevant
information in their quotes, to the degree related to the goods or services sought.
5.3. During evaluation, the County may appropriately evaluate the cultural competency of Offeror and Offeror's
proposed approach to providing goods and services. Therefore, Offerors are encouraged to include relevant
information in their quotes, to the degree related to the goods or services sought.
5.4. When evaluating an Offeror's cost or pricing, the County may also consider the effect of the quote on the overall
total cost to the County.
6. COUNTY COMMITMENT
6.1. This RFQ does not commit the County to award a contract, nor does it commit the County to pay any of
Offeror's costs incurred in the preparation or submission of the quote. Further, Offeror shall not incur any
reimbursable cost in anticipation of a contract award.
6.2. Neither Offeror nor any of its representatives shall have any claims whatsoever against the County or any of its
respective officials, agents, or employees arising out of or relating to this RFQ or these procedures (other than
those arising under a definitive contract with Offeror in accordance with the terms thereof).
6.3. The County reserves the right to separately procure the same or similar goods or services.
6.4. The County may withhold all information regarding this procurement until after negotiations are complete,
including, but not limited to: the number of quotes received; the identity of Offeror(s); the content of quotes;
the County's evaluation and results thereof. Information releasable after the conclusion of negotiations is
subject to the disclosure requirements and withholding exemptions of the California Public Records Act.
6.5. Pursuant to County Charter 703.10 and 916, award of a contract resulting from this RFQ may be subject to
the County's requirement to determine that the services can be provided more economically and efficiently by
an independent contractor than by persons employed in the Classified Service.
6.6. In the event that an Offeror is involved in a merger, acquisition, or other change in control, the County reserves
the right to award a contract to a resulting entity.
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7. DILIGENCE AND DUTY TO INQUIRE
7.1. Should Offeror find discrepancies in or omissions from, or be in doubt as to the meaning of, the RFQ or related
documents, Offeror shall have a duty to submit a Question to the County.
7.2. Offerors are expected to perform reasonable due diligence with regard to this RFQ and the work required,
including, but not limited to, information that is publicly or otherwise reasonably available and, if applicable,
information that can be obtained during a site visit (including verification of measurements, conditions, and
other attributes). Neither the selected Offeror(s), nor any Offerors, shall be entitled to any price adjustment or
other relief based upon information that was discovered or should have been discovered through due diligence.
7.3. The County makes no representation or warranty, express or implied, as to the accuracy or completeness of any
diligence material or other information provided by the County or any of its agents, representatives, contractors,
or consultants. Such information may reflect good faith assumptions, estimates, or projections, which may or
may not prove to be correct.
7.4. Offeror should not rely upon oral statements made or explanations given by the County, including any oral
responses to Questions or other inquiries. No prior, current, or post award communication(s) with any officer,
agent, or employee of the County shall affect or modify any terms or requirements of this RFQ, except as
explicitly provided for in this RFQ.
8. OFFEROR COMMUNICATIONS
8.1. All communications from Offeror (including its employees, agents, and representatives) to the County or its
officers and employees (including consultants working on or assisting with this procurement), related to this
RFQ or Offeror's quote, must be directed in writing exclusively to the Contracting Officer, unless otherwise
authorized in writing by the Contracting Officer. Offerors shall not communicate with or attempt to contact any
other County personnel about this solicitation, except as otherwise allowed for in this RFQ or by law. Any
improper contact may, at the County's sole discretion, cause Offeror to be removed from consideration for
contract award.
8.2. If Offeror issues any public announcement or otherwise engages in communication that, in the County's sole
determination, compromises the integrity of this RFQ process or attempts to restrain competition, Offeror may
be removed from consideration for award.
8.3. Audio and/or video recording of presentations, discussions, negotiations, or other communications with the
County regarding this RFQ are prohibited, unless specifically authorized in writing by the Contracting Officer.
9. SOLICITING EMPLOYEES
9.1. Until contract award, Offerors shall not, directly or indirectly, solicit any employee of the County to leave the
County's employ in order to accept employment with Offeror, its affiliates, actual or prospective contractors,
or any person acting in concert with Offeror without prior written approval of the County's Contracting Officer.
This paragraph does not prevent the employment by Offeror of a County employee who has initiated contact
with Offeror.
10. PROHIBITED CONTRACTS AND SUBCONTRACTS
10.1. In accordance with Section 67 of the San Diego County Administrative Code, the County shall not contract
with, and shall reject any quote submitted by, the person or entities specified below, unless the Board of
Supervisors finds that special circumstances exist which justify the approval of such contract:
10.1.1. Persons employed by the County or of public agencies for which the Board of Supervisors is the
governing body;
10.1.2. Profit-making firms or businesses in which employees described in subsection 11.1.1 serve as officers,
principals, partners, or major shareholders;
10.1.3. Persons who, within the immediately preceding twelve (12) months, came within the provisions of
subsection 11.1.1 and who (i) were employed in positions of substantial responsibility in the area of
service to be performed by the contract; or, (ii) participated in any way in developing the contract or its
service specifications; and
10.1.4. Profit-making firms or businesses in which the former employees described in subsection 11.1.3 serve
as officers, principals, partners, or major shareholders.
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10.2. Per Board Policy A-79, a successful Offeror that is a non-profit corporation shall not subcontract any work
under the agreement with a related for-profit subcontractor where an interlocking directorate, management, or
ownership relationship exists, unless specifically authorized by the Board of Supervisors.
10.3. Offeror certifies that, if awarded a contract under this RFQ, such contract will be in compliance with Sections
11.1 and 11.2 above. Offeror shall promptly notify the County of any change in circumstance affecting these
provisions.
11. CALIFORNIA REVENUE & TAXATION CODE 18662
11.1. In compliance with California Revenue and Taxation Code 18662, if Offeror is a non-resident of California
(out-of-state invoices) that receives California source income and has not completed Franchise Tax Board Form
590, there may be a backup withholding on all payments. Fifteen (15) business days prior to the first payment
from the County, new suppliers or suppliers with expired forms or forms with incorrect information must submit
new forms to the County (forms are available from the Franchise Tax Board website listed below).
11.2. Under certain circumstances, Offerors may be eligible for reduced or waived nonresident withholding. If
Offeror has already received a waiver or a reduced withholding response from the State of California and the
response remains valid, Offeror should submit the response to the County in lieu of the forms. Failure to submit
the required forms will result in withholding of payments. Offerors should access the Franchise Tax Board
websites, listed below, for tax forms and relevant information regarding non-resident withholding, including
waivers or reductions. The County will not give Offerors any tax advice. It is recommended that Offerors speak
with their tax advisers and/or the State of California for guidance.
Franchise Tax Board Websites:
https://www.ftb.ca.gov
https://www.ftb.ca.gov/forms/search/
11.3. If selected for award, Offeror must submit applicable forms to the Auditor & Controller via fax, at (858) 694-
2060, or mail originals to: County of San Diego, 5530 Overland Avenue, Suite 410, San Diego, CA 92123. The
P.O. Number or Contract Number (if available) and "California Revenue and Taxation Code 18662" must
appear on fax cover sheet and/or the outside of the mailing envelope.
12. W-9 FORM
12.1. If selected for award, Offeror must complete and submit a W-9 form if a current form is not on file with the
County.
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C. SUBMITTAL ITEMS
1. EXHIBIT 1 - REQUIRED FORMS
1.1 Submit a completed and signed Offeror's Cover Page (PC600) form
* Required for all Offerors
* Located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC600_dpc_Offerors_Cover_Page.pdf
1.2 Submit a completed and signed Representations and Certifications form (PC601)
* Required for all Offerors
* Located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC601_dpc_Reps_and_Certs.pdf
1.3 Submit a completed and signed Small-Local Business Self-Certification Form (PC610)
* All Offerors are encouraged to complete this form to support County data collection.
* Located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC610_dpc_Small_Local_Self_Cert.pdf
1.4 Submit a completed and signed Nondisclosure Indemnification Agreement (PC620) (if applicable).
* Required if submitting Confidential/Proprietary Information (see RFQ Instructions and Rules section 4.2)
* Located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC620_dpc_Nondisclosure_Indemnity.pdf
2. EXHIBIT 2 - TECHNICAL EXHIBIT
2.1 Technical Approach
2.1.1 Compliance to "Exhibit A - Statement of Work (SOW)" requirements. Confirm your agreement to
the requirements as stated.
YES NO

If your organization has exceptions to the SOW requirements, please indicate your proposed changes
in your response. Provide explanations to support any alternative standards/language proposed. Failure
to specifically reject a proposed requirement will be deemed an acceptance of such requirements.
2.1.2 Provide a concise three-page response that includes detailed and specific information demonstrating
how your firm will successfully accomplish each of the primary components of the full plan, including
the office, commission, rebate program, and any other associated elements.
2.1.3 Provide a proposed project schedule outlining all activities from the Kickoff meeting through
completion of the deliverables in the Pricing Schedule, culminating in the presentation to the Board of
Supervisors (BOS).
2.1.4 Provide a list of the proposed project team (Key Personnel) that will be directly involved with providing
services to the County. In your response, include a resume for each team member. Resumes should
include all of the following: Name, title, address, and email address, anticipated role in providing
services to the County (a primary person[s] who will be assigned to support the County and an alternate
contact in the event of the primary contact's unavailability must be designated), and years of experience
of each project team member.
2.2 Offeror and Offeror's Personnel Experience and Qualifications
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2.2.1 Provide examples of past work your organization has performed for agencies or organizations similar
in size and scope to the County's requirements.
2.2.2 Provide three (3) references for government organizations for which you provide similar services.
References should include the name of the organization, the contact person, contact title, email, and
phone number. If you are unable to provide governmental references, provide 3 references for non-
governmental organizations of similar size/scope to the County of San Diego.
3. EXHIBIT 3 - COST/PRICE EXHIBIT
3.1 Submit a completed Payment Schedule. Please ensure pricing includes any additional pricing assumptions
specific to work not covered in the pricing schedule including tax and any other ancillary expenses. The
maximum funding for the initial contract term is $100,000.
4. EXHIBIT 4 - ACCEPTANCE OF TERMS AND CONDITIONS
4.1 Confirm acceptance "YES/NO" of the County of San Diego's Draft Agreement (including insurance requirements):
YES NO

4.1.1 "If "NO", provide a detailed paragraph-by-paragraph, contract clause-by-contract clause description of any
issues or concerns that Offeror may have with the documents listed. If Offeror objects to a particular
paragraph or clause, then Offeror will need to further describe, in business terms and not in proposed
language, the nature of its concern and what terms Offeror is willing to accept. The Exception List shall
provide the reason or rationale supporting the item of concern and/or counter-response. Simply stating that
a paragraph or clause is "Not Acceptable" or proposing alternative contract terms without describing in
business language the reason or rationale may be considered acceptance of that paragraph or clause. If
Offeror does not identify specific concerns with a particular paragraph or clause, the County will consider
the paragraph and/or clause acceptable. The County may, as part of its evaluation process, conclude that
exceptions are so numerous and/or material as to make Offeror's response to the solicitation unacceptable."
Confirm acceptance "YES/NO" of the County of San Diego's Draft Agreement (including insurance
requirements):
Note: The Offeror will be deemed to have accepted any terms and conditions of the Contract to which it
does not take exception to. The County may, as part of its evaluation process, conclude that exceptions are
so numerous and/or material as to make Offeror's response to the solicitation unacceptable.
5. EXHIBIT 5 - CONFIDENTIAL PROPRIETARY
5.1 Include any Confidential/Proprietary Information in this exhibit, in accordance with RFQ Instructions and Rules
section 4.2
D. REQUIRED FORMS
(RESERVED)
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E. STATEMENT OF WORK
1. SCOPE OF WORK/PURPOSE
The County of San Diego (County) is seeking a Contractor to conduct a planning process that will culminate in a comprehensive
film initiative implementation plan for County of San Diego (Implementation Plan). The Implementation Plan will provide the
vision and define the recommended structure, functions, operational framework, and strategy for an innovative, forward thinking
County film office, film commission, and production rebate program, aligning these components in a coordinated effort to
promote long-term economic growth and job creation (collectively, the Project). This Project will be conducted in close
collaboration with the County's Office of Economic Development and Government Affairs and its Art, Film, and Creative
Industries division (EDGA).
Given the fast-track timeline for this Project, the Contractor will convene and facilitate a working group of diverse local
stakeholders, ensuring meaningful input from industry, government, workforce, education, labor, and community partners, in
coordination with EDGA. The Project shall be informed by current and forecasted trends in screen industries, benchmarking of
peer markets, and an assessment of opportunities, constraints, and economic potential.
2. BACKGROUND INFORMATION
On April 21, 2026, the County's Board of Supervisors (Board) directed EDGA to develop a comprehensive San Diego County
Film Initiative centered on the proposed creation of a film office, film commission, and film and media production rebate program,
and to return to the Board on September 15, 2026, with a detailed implementation plan establishing the coordinated operational
framework necessary to develop and align these components: County Board of Supervisors Meeting Agenda 4.21.26
Screen industries (including film, television, commercial production, animation, video games, and interactive and immersive
media) represent a powerful cultural, social, and economic engine capable of generating immediate local spending and long-term
workforce opportunity for San Diego County residents. Productions inject revenue directly into hotels, restaurants, construction
trades, transportation services, small businesses, and technical professions, while supporting high-quality jobs in skilled trades,
creative industries, and emerging digital media fields. As competition for production activity intensifies and state-level incentives
expand, jurisdictions with coordinated infrastructure, streamlined operations, and performance-based local incentives are best
positioned to capture sustained economic benefits.
The County possesses the natural assets, experienced workforce, and diverse locations necessary to compete as a hub for creative
production. In recent years, EDGA has advanced film-related coordination efforts, supported permitting across County
departments, facilitated production inquiries, and strengthened relationships with industry partners. These efforts have
demonstrated both the demand for filming in the region, the availability of resources and the measurable economic impact that
production activity can generate when properly supported. Notably, EDGA's coordination helped facilitate the production of One
Battle After Another, which filmed extensively across San Diego County and injected nearly $6.8 million in direct spending into
the local economy, supporting local workers, vendors, and hospitality businesses. This foundational work has positioned the
County to take a more comprehensive and strategic next step.
3. TARGET POPULATION AND GEOGRAPHIC AREA
3.1. Creative Sector/Screen Industries:
San Diego's creative economy contributes $10.8 billion to the region's GRP and supports more than 169,000 jobs across
digital media, publishing, visual arts, architecture, and related fields. Digital media alone generates over $3 billion, with
entertainment adding another $1.6 billion, though creative industries make up only 3.7% of the regional economy, a slight
decline over the past decade. Within this landscape, the screen sector remains an underdeveloped but promising area,
supported by diverse filming locations, proximity to Los Angeles, and a growing pool of local talent and crews. Production
infrastructure is still limited, but projects such as the Chula Vista Entertainment Complex, slated to open its first studios in
2027, signal expanding capacity.
San Diego attracts primarily shortterm commercial shoots, though recent larger productions, such as major 2024 projects
filmed across multiple county locations, including One Battle After Another and the yettobereleased Apple TV series
Way of the Warrior Kid, demonstrate regional capability. The county also has a strong independent film community and
hosts more than a dozen major festivals each year, reflecting deep cultural engagement. There are also several film and
mediarelated nonprofit organizations that provide education, networking, and programming. Video games represent one of
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the fastestgrowing segments of the region's screen economy, anchoring a rapidly expanding hub for interactive and digital
entertainment.
3.2. Geographical/Regional Service Area(s)
San Diego County, located in California's southwest corner along the border with Baja California, Mexico, is the state's
second most populous county and the fifth most populous in the nation. Home to more than 3.3 million residents across
urban, suburban, and rural areas, it spans 4,526 square miles and includes 70 miles of Pacific coastline. Its varied terrain,
from beaches to mountains and desert, makes it the most biodiverse county in the continental United States. The region
includes 18 incorporated cities, the largest being the City of San Diego, and extensive unincorporated lands home to more
than 500,000 residents. San Diego County also contains 17 federally recognized tribal nations on 18 reservations, the highest
concentration in the United States.
The region is known for its quality of life, favorable climate, and natural beauty, which support strong tourism and recreation
sectors, alongside a diverse agricultural base shaped by numerous microclimates. San Diego's population is racially,
ethnically, and linguistically diverse, with 27 percent of residents born outside the United States and more than 100 languages
spoken countywide. Its proximity to Mexico has driven more than 500 years of cultural and economic exchange, forming
one of the world's largest binational metropolitan areas. Historically, San Diego has shown resilience through economic
transitions, notably shifting toward innovation-driven industries after military downsizing in the 1980s, by investing in
education, research, communications, and the life sciences. These efforts helped transform the region into a center for
technology and innovation while maintaining high levels of livability, sustainability, and economic opportunity.
4. GOALS/OUTCOMES
4.1. Goals
4.1.1. Contractor shall provide the Project services described herein to accomplish the following goals:
4.1.1.1. Ensure alignment with the County's Strategic Plan, EDGA's Comprehensive Economic Development Strategy
(CEDS) for a cohesive and forward-thinking approach to screen industries.
4.1.1.2. Establish San Diego County as a creative and competitive hub for screen industries production, capable of
capturing a larger share of regional, state, and national production activity.
4.1.1.3. Develop a countywide film office and film commission structure that accounts for the rapidly evolving nature
of screen culture over the next decade as production and consumption of traditional and new media converge.
4.1.1.4. Translate increased production competitiveness into measurable economic growth, expanded local spending,
and high-quality, inclusive job creation across the screen industries and their related sectors.
4.1.1.5. Create a production rebate program tied explicitly to verified local expenditures, local hiring, and measurable
return on investment to ensure accountability and maximum economic impact.
4.1.1.6. Strengthening partnerships between industry, labor, educational institutions, and workforce systems to build and
sustain robust infrastructure and a strong local talent pipeline.
4.1.1.7. Elevate and unify past countywide efforts into a cohesive, modernized film initiative implementation plan with
clear governance, performance metrics, and long term sector sustainability.
4.1.1.8. Leverage the County's unique position as a trinational region with shared economy, workforce, culture, and
creative sector.
4.1.1.9. Develop fiscal framework with recommended funding options, resources and strategies.
4.2. Outcomes
4.2.1. A documented framework demonstrating clear alignment between project recommendations, the County's Strategic
Plan, and EDGA's CEDS, ensuring that all proposed actions support a cohesive and futurefocused screen industries
strategy.
4.2.2. Increased recognition of San Diego County as a competitive and attractive destination for screen industry production,
reflected in measurable growth in inquiries, permits, partnerships, or regional market share.
4.2.3. A fully developed countywide film office and film commission model, including governance structure, operational
functions, and implementation roadmap that reflects evolving screen industry trends and anticipated future media
convergence.
4.2.4. Quantifiable increases in local production spending, job creation, and economic activity tied to improvements in
regional competitiveness, supported by data collection and reporting mechanisms.
4.2.5. A detailed production rebate program design, including eligibility criteria, verification requirements, performance
measures, and projected return on investment to ensure transparency, accountability, and economic benefit.
4.2.6. Strengthened regional collaboration evidenced by formalized partnerships, expanded engagement with industry and
labor stakeholders, and improved alignment between educational institutions and workforce development systems.
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4.2.7. A unified, modernized film initiative implementation plan that consolidates past efforts, establishes clear governance
and performance metrics, and outlines a longterm sustainability model for the sector.
4.2.8. Enhanced trinational engagement and collaboration strategies that leverage shared economic, workforce, and cultural
assets across the broader region.
4.2.9. A recommended fiscal framework including viable funding options, resource allocation strategies, and longterm
financial planning to support program execution and sector growth.
5. GENERAL REQUIREMENTS FOR SERVICE DELIVERY
5.1 Experience and Key Personnel.
Contractor shall have a proven record of experience in completing Projects similar in scope to this RFQ. The
Contractor shall also have the following:
5.1.1 Knowledge of screen industries, including trends and markets outside of San Diego and California.
5.1.2 Knowledge of film tax incentives and rebate programs.
5.1.3 Familiarity with film office and film commission operational and governance structures.
5.1.4 Experience in project management and administration of public planning projects.
5.1.5 Experience in preparing and facilitating stakeholder participation and engagement tactics.
5.1.6 Experience in producing high-quality project information.
5.1.7 Ability to lead, facilitate and coordinate projects involving working groups comprised of stakeholders.
5.1.8 Experience in public project implementation planning.
5.1.9 Knowledge of financing plans and strategies.
5.1.10 Capacity to accomplish work within the required time.
5.1.11 Experience working with government agencies.
5.1.12 Willingness to collaborate and Coordinate with EDGA staff.
5.2 Project Schedule.
The Project will span approximately three (3) to four (4) months and will begin upon execution of the Agreement in
Spring 2026. Phases may overlap and may include the following:
5.2.1 Phase One: Research and Public Engagement (approximately 1 month)
5.2.1.1 Review of background information and development of the public engagement strategy.
5.2.1.2 Stakeholder engagement process narrative.
5.2.1.3 Stakeholder and working group identification and engagement.
5.2.2 Phase Two: Development of the Implementation Plan Document (approximately 1 month)
5.2.2.1 First draft Implementation Plan.
5.2.2.2 EDGA staff feedback on the first draft Implementation Plan and subsequent refinement.
5.2.2.3 Second draft Implementation Plan.
5.2.2.4 Working group feedback on the second draft Implementation Plan.
5.2.2.5 Refinement of the second draft into the final Implementation Plan document.
5.2.2.6 Final Implementation Plan shall be submitted to EDGA staff by August 17, 2026, unless otherwise
specified by EDGA staff.
5.2.3 Phase Three: Implementation Plan Presentation and Approval Process (approximately 2 weeks)
5.2.3.1 Presentation of the Implementation Plan to the working group.
5.2.3.2 Presentation of the Implementation Plan to the Board of Supervisors for consideration of adoption
on September 15, 2026, unless otherwise specified by EDGA staff.
5.2.4 Phase Four: Implementation Plan Launch and Closeout (approximately 2 weeks)
6. SPECIFIC REQUIREMENTS FOR SERVICE DELIVERY
Contractor shall develop a detailed Project in coordination with County through EDGA. The specific requirements are outlined
below:
6.1 Project Management and Administration.
6.1.1 Project Kickoff Meeting.
6.1.1.1 Conduct a kickoff meeting with key EDGA staff to discuss:
6.1.1.1.1 Project scope and schedule
6.1.1.1.2 Roles, responsibilities, and expectations
6.1.1.1.3 Review of existing documents and other guiding materials
6.1.1.1.4 Communication protocols
6.1.1.1.5 Stakeholder groups
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