RFQ - AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD PLACEMENT SERVICES

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
ALLEN R. HUNSBERGER DEPARTMENT OF PURCHASING AND CONTRACTING BRENDA MILLER
DIRECTOR 5560 OVERLAND AVENUE, SUITE 270, SAN DIEGO, CALIFORNIA 92123-1204 ASSISTANT DIRECTOR
PHONE (858) 505-6367 FAX (858) 715-6452
REQUEST FOR QUOTES (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
April 10, 2026
A. KEY INFORMATION
1. The County of San Diego is seeking quotes from firms interested in providing as needed media planning, creation,
and delivery services ("Offerors").
2. The County anticipates a contract term of an initial (base) period of one (1) year, with two (2) one-year option
periods.
3. The County has posted this solicitation on its official BuyNet website at https://sdbuynet.sandiegocounty.gov/ . To
see all information related to this RFQ, to submit Questions, and to receive notifications of updates, Offerors must
select "Participate in RFx" for this solicitation in BuyNet.
4. The Contracting Officer for this solicitation is Joseph Craft, Procurement Contracting Officer,
Joseph.Craft@sdcounty.ca.gov.
5. Schedule: This timeline is subject to change at any time, at the County's sole discretion. The County will issue an
addendum for changes to the Questions due date, or Quote due date.
Event Description Date and Time (San Diego Time)
Questions due April 17, 2026 prior to 5:00 p.m.
Quotes due May 8, 2026 prior to 5:00 p.m.
6. Questions:
6.1. Offerors should submit all Questions, including requests for clarification related to definition or interpretation
of this RFQ, in writing by the Date and Time specified in the Schedule. Offerors should submit Questions via
BuyNet, by sending a message to the Contracting Officer through the "Discussions" functionality.
6.2. Non-Offerors should direct inquiries regarding this solicitation to the Contracting Officer.
7. Table of Contents:
A. Key Information
B. RFQ Instructions and Rules
C. Submittal Items
D. Required Forms
E. Statement of Work
F. Payment Schedule
G. Draft Agreement

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
B. RFQ INSTRUCTIONS AND RULES
1. INSTRUCTIONS FOR SUBMITTING A QUOTE
1.1. It is Offeror's responsibility to submit a quote based on the most current RFQ, addenda thereto, County's
responses to Questions, any other information posted on BuyNet, and any diligence material made available by
the County. Offerors are advised to regularly check BuyNet for information. The County has no obligation to
contact Offerors directly with any such RFQ-related information.
1.1.1. To see all information related to this RFQ, to submit Questions, and to receive notifications of updates,
Offerors must select "Participate in RFx" for this solicitation in BuyNet.
1.1.2. If an Offeror is unable to download this document, an Offeror may request a hard copy from Department
of Purchasing and Contracting's front desk or contact clerical support at (858) 505-6367.
1.2. Forms required to be submitted with Offerors response to this RFQ are included in this RFQ or posted on the
County's web site at: https://www.sandiegocounty.gov/content/sdc/purchasing/purchasing-forms.html.
1.2.1. The County may update posted forms from time to time. Unless otherwise specified, Offerors may
submit the version of a form in place as of the date of the posting of this RFQ or any later version
thereof.
1.3. Offeror must submit a complete original quote in accordance with the format provided in this solicitation to the
County of San Diego, Department of Purchasing and Contracting, through electronic upload to BuyNet before
the Date and Time listed in Schedule.
1.3.1. If Offeror is unable to submit via BuyNet for any reason, Offeror may submit its quote via email to the
Contracting Officer listed in this document or provide the Purchasing and Contracting front desk with
either (i) electronic files on CD/DVD; or, (ii) a printed quote. Offeror must prominently mark such
submissions with the RFQ number on the outside of the packaging. Please use this method only if
unable to submit through BuyNet.
2. QUESTIONS
2.1. Offerors shall direct requests for explanation regarding the RFQ or related documents to the Contracting
Officer, in writing, as a question ("Question"). Offerors may submit Questions by sending a message to the
Contracting Officer through the "Discussions" functionality in BuyNet.
2.2. The County may choose not to respond to Questions received after the date and time stated in the Schedule for
Question submission. Offeror is responsible for ensuring that Questions are received by the County.
3. QUOTE FORMAT
3.1. Submit electronic quotes as files in .pdf format, except where specified otherwise. For pages other than
signature pages, converted and searchable formats are preferred.
3.2. All quotes shall be signed with a handwritten signature by an authorized officer or employee of Offeror.
4. QUOTE ORGANIZATION
4.1. Your quote should be organized in accordance with the Submittal Items in this RFQ.
4.1.1. Offerors shall organize content to correspond to the applicable exhibit and question or item within each
exhibit.
4.1.2. Offerors shall separate each exhibit into one or more files, clearly named as to the exhibit and order.
4.1.3. Pages shall be consecutively numbered within each exhibit at the bottom or top margin of each page.
4.1.4. Cost/Price information:
4.1.4.1. Offerors must place all cost and pricing information within the Cost/Price exhibit. Price shall
be inclusive of all proposed compensation.
4.2. Confidential/Proprietary information:
4.2.1. The County is a public agency subject to the California Public Records Act, Government Code
7920.000, et seq. Some or all of the documents submitted in response to this RFQ may be subject to
disclosure, and the County intends to publish any resulting contracts to its public website.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
4.2.2. It is Offeror's responsibility to identify and separate into a "CONFIDENTIAL/PROPRIETARY"
exhibit and to provide a signed Nondisclosure Indemnification Agreement for:
4.2.2.1. All confidential information that Offeror represents, with legal basis, is exempt from
disclosure pursuant to the California Public Records Act, including PI (Personal Information),
PII (Personally Identifiable Information), or PHI (Protected Health Information);
4.2.2.2. Any proprietary or other information Offeror represents, with legal basis, is exempt from
disclosure under the California Public Records Act and wishes to protect from disclosure.
4.2.3. The "CONFIDENTIAL/PROPRIETARY" exhibit must be clearly labeled with all pages marked as
"CONFIDENTIAL/PROPRIETARY."
4.2.4. Offeror should reference material in the "CONFIDENTIAL/PROPRIETARY" exhibit where it is
needed to respond to a Submittal Item through citation to the "CONFIDENTIAL/PROPRIETARY"
exhibit (for example "See response 1 contained within the 'CONFIDENTIAL/PROPRIETARY'
exhibit for staff Social Security numbers").
4.2.5. If the County determines that a submission improperly designates information as confidential or
proprietary, the County may, at its sole discretion: (i) deem the information releasable; (ii) declare the
submission non-conforming/non-responsive; (iii) remove such information, or (iv) take any other
appropriate action. (Note: Pricing and Terms and Conditions are generally not confidential under the
California Public Records Act).
5. QUOTE EVALUATION
5.1. Evaluations may consider factors such as technical merit, experience, capacity, history of Offeror compliance,
availability, price, and more to determine the quote(s) that provide the best value to the County.
5.2. During evaluation, the County may appropriately consider the sustainability and social, human health,
environmental, and economic impact of Offeror's proposed products and/or approach to providing goods and/or
services, in accordance with Board Policy B-67. Therefore, Offerors are encouraged to include relevant
information in their quotes, to the degree related to the goods or services sought.
5.3. During evaluation, the County may appropriately evaluate the cultural competency of Offeror and Offeror's
proposed approach to providing goods and services. Therefore, Offerors are encouraged to include relevant
information in their quotes, to the degree related to the goods or services sought.
5.4. When evaluating an Offeror's cost or pricing, the County may also consider the effect of the quote on the overall
total cost to the County.
6. COUNTY COMMITMENT
6.1. This RFQ does not commit the County to award a contract, nor does it commit the County to pay any of
Offeror's costs incurred in the preparation or submission of the quote. Further, Offeror shall not incur any
reimbursable cost in anticipation of a contract award.
6.2. Neither Offeror nor any of its representatives shall have any claims whatsoever against the County or any of its
respective officials, agents, or employees arising out of or relating to this RFQ or these procedures (other than
those arising under a definitive contract with Offeror in accordance with the terms thereof).
6.3. The County reserves the right to separately procure the same or similar goods or services.
6.4. The County may withhold all information regarding this procurement until after negotiations are complete,
including, but not limited to: the number of quotes received; the identity of Offeror(s); the content of quotes;
the County's evaluation and results thereof. Information releasable after the conclusion of negotiations is
subject to the disclosure requirements and withholding exemptions of the California Public Records Act.
6.5. Pursuant to County Charter 703.10 and 916, award of a contract resulting from this RFQ may be subject to
the County's requirement to determine that the services can be provided more economically and efficiently by
an independent contractor than by persons employed in the Classified Service.
6.6. In the event that an Offeror is involved in a merger, acquisition, or other change in control, the County reserves
the right to award a contract to a resulting entity.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
7. DILIGENCE AND DUTY TO INQUIRE
7.1. Should Offeror find discrepancies in or omissions from, or be in doubt as to the meaning of, the RFQ or related
documents, Offeror shall have a duty to submit a Question to the County.
7.2. Offerors are expected to perform reasonable due diligence with regard to this RFQ and the work required,
including, but not limited to, information that is publicly or otherwise reasonably available and, if applicable,
information that can be obtained during a site visit (including verification of measurements, conditions, and
other attributes). Neither the selected Offeror(s), nor any Offerors, shall be entitled to any price adjustment or
other relief based upon information that was discovered or should have been discovered through due diligence.
7.3. The County makes no representation or warranty, express or implied, as to the accuracy or completeness of any
diligence material or other information provided by the County or any of its agents, representatives, contractors,
or consultants. Such information may reflect good faith assumptions, estimates, or projections, which may or
may not prove to be correct.
7.4. Offeror should not rely upon oral statements made or explanations given by the County, including any oral
responses to Questions or other inquiries. No prior, current, or post award communication(s) with any officer,
agent, or employee of the County shall affect or modify any terms or requirements of this RFQ, except as
explicitly provided for in this RFQ.
8. OFFEROR COMMUNICATIONS
8.1. All communications from Offeror (including its employees, agents, and representatives) to the County or its
officers and employees (including consultants working on or assisting with this procurement), related to this
RFQ or Offeror's quote, must be directed in writing exclusively to the Contracting Officer, unless otherwise
authorized in writing by the Contracting Officer. Offerors shall not communicate with or attempt to contact any
other County personnel about this solicitation, except as otherwise allowed for in this RFQ or by law. Any
improper contact may, at the County's sole discretion, cause Offeror to be removed from consideration for
contract award.
8.2. If Offeror issues any public announcement or otherwise engages in communication that, in the County's sole
determination, compromises the integrity of this RFQ process or attempts to restrain competition, Offeror may
be removed from consideration for award.
8.3. Audio and/or video recording of presentations, discussions, negotiations, or other communications with the
County regarding this RFQ are prohibited, unless specifically authorized in writing by the Contracting Officer.
9. SOLICITING EMPLOYEES
9.1. Until contract award, Offerors shall not, directly or indirectly, solicit any employee of the County to leave the
County's employ in order to accept employment with Offeror, its affiliates, actual or prospective contractors,
or any person acting in concert with Offeror without prior written approval of the County's Contracting Officer.
This paragraph does not prevent the employment by Offeror of a County employee who has initiated contact
with Offeror.
10. PROHIBITED CONTRACTS AND SUBCONTRACTS
10.1. In accordance with Section 67 of the San Diego County Administrative Code, the County shall not contract
with, and shall reject any quote submitted by, the person or entities specified below, unless the Board of
Supervisors finds that special circumstances exist which justify the approval of such contract:
10.1.1. Persons employed by the County or of public agencies for which the Board of Supervisors is the
governing body;
10.1.2. Profit-making firms or businesses in which employees described in subsection 11.1.1 serve as officers,
principals, partners, or major shareholders;
10.1.3. Persons who, within the immediately preceding twelve (12) months, came within the provisions of
subsection 11.1.1 and who (i) were employed in positions of substantial responsibility in the area of
service to be performed by the contract; or, (ii) participated in any way in developing the contract or its
service specifications; and
10.1.4. Profit-making firms or businesses in which the former employees described in subsection 11.1.3 serve
as officers, principals, partners, or major shareholders.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
10.2. Per Board Policy A-79, a successful Offeror that is a non-profit corporation shall not subcontract any work
under the agreement with a related for-profit subcontractor where an interlocking directorate, management, or
ownership relationship exists, unless specifically authorized by the Board of Supervisors.
10.3. Offeror certifies that, if awarded a contract under this RFQ, such contract will be in compliance with Sections
11.1 and 11.2 above. Offeror shall promptly notify the County of any change in circumstance affecting these
provisions.
11. CALIFORNIA REVENUE & TAXATION CODE 18662
11.1. In compliance with California Revenue and Taxation Code 18662, if Offeror is a non-resident of California
(out-of-state invoices) that receives California source income and has not completed Franchise Tax Board Form
590, there may be a backup withholding on all payments. Fifteen (15) business days prior to the first payment
from the County, new suppliers or suppliers with expired forms or forms with incorrect information must submit
new forms to the County (forms are available from the Franchise Tax Board website listed below).
11.2. Under certain circumstances, Offerors may be eligible for reduced or waived nonresident withholding. If
Offeror has already received a waiver or a reduced withholding response from the State of California and the
response remains valid, Offeror should submit the response to the County in lieu of the forms. Failure to submit
the required forms will result in withholding of payments. Offerors should access the Franchise Tax Board
websites, listed below, for tax forms and relevant information regarding non-resident withholding, including
waivers or reductions. The County will not give Offerors any tax advice. It is recommended that Offerors speak
with their tax advisers and/or the State of California for guidance.
Franchise Tax Board Websites:
https://www.ftb.ca.gov
https://www.ftb.ca.gov/forms/search/
11.3. If selected for award, Offeror must submit applicable forms to the Auditor & Controller via fax, at (858) 694-
2060, or mail originals to: County of San Diego, 5530 Overland Avenue, Suite 410, San Diego, CA 92123. The
P.O. Number or Contract Number (if available) and "California Revenue and Taxation Code 18662" must
appear on fax cover sheet and/or the outside of the mailing envelope.
12. W-9 FORM
12.1. If selected for award, Offeror must complete and submit a W-9 form if a current form is not on file with the
County.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
C. SUBMITTAL ITEMS
1. EXHIBIT 1 - REQUIRED FORMS
1.1 Submit a completed and signed Offeror's Cover Page (PC600) form
* Required for all Offerors
* Located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC600_dpc_Offerors_Cover_Page.pdf
1.2 Submit a completed and signed Representations and Certifications form (PC601)
* Required for all Offerors
* Located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC601_dpc_Reps_and_Certs.pdf
1.3 Submit a completed and signed Small-Local Business Self-Certification Form (PC610)
* All Offerors are encouraged to complete this form to support County data collection.
* Located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC610_dpc_Small_Local_Self_Cert.pdf
1.4 Submit a completed and signed Nondisclosure Indemnification Agreement (PC620) (if applicable).
* Required if submitting Confidential/Proprietary Information (see RFQ Instructions and Rules section 4.2)
* Located at:
https://www.sandiegocounty.gov/content/dam/sdc/purchasing/docs/PC620_dpc_Nondisclosure_Indemnity.pdf
2. EXHIBIT 2 - TECHNICAL EXHIBIT
2.1 Compliance to "Exhibit A - Statement of Work (SOW)" requirements. Confirm your agreement to the
requirements as stated.
YES NO

If your organization has exceptions to the SOW requirements, please indicate your proposed changes in your
response. Provide explanations to support any alternative standards/language proposed. Failure to specifically
reject a proposed requirement will be deemed an acceptance of such requirements.
2.2 Please describe how you will meet the requirements in Exhibit A, Statement of Work.
2.3 Please provide a concise, onepage, step-by-step overview detailing your experience in media planning, media
creation, and media delivery services.
2.4 Provide three (3) references for government organizations for which you provide media planning, creation, and
delivery services. References should include the name of the organization, the contact person, contact title,
email, and phone number. If you are unable to provide governmental references, provide 3 references for non-
governmental organizations of similar size/scope to the County of San Diego.
2.5 Provide disclosure of any lawsuits, pending litigation and/or investigation that involve failure or alleged failure
to deliver performance on contracts and/or lawsuits/litigation that may directly impact this contract (e.g., non-
compliance with legal requirements).
2.5.1 Provide information regarding status, resolution, and if any, penalties, fines, or other actions required.
If there are none, state "None" in your response.
3. EXHIBIT 3 - COST/PRICE EXHIBIT
3.1 Submit a completed Payment Schedule.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
4. EXHIBIT 4 - ACCEPTANCE OF TERMS AND CONDITIONS
4.1 Confirm acceptance "YES/NO" of the County of San Diego's Draft Agreement (including insurance
requirements):
YES NO

4.1.1 If "NO," provide a detailed list of exceptions to the terms and conditions, the nature of its concern, and
what terms the Offeror is willing to accept.
Note: The Offeror will be deemed to have accepted any terms and conditions of the Contract to which
it does not take exception to. The County may, as part of its evaluation process, conclude that exceptions
are so numerous and/or material as to make Offeror's response to the solicitation unacceptable.
5. EXHIBIT 5 - CONFIDENTIAL PROPRIETARY
5.1 Include any Confidential/Proprietary Information in this exhibit, in accordance with RFQ Instructions and Rules
section 4.2
D. REQUIRED FORMS
(RESERVED)

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
E. STATEMENT OF WORK
1. Scope of Work/Purpose
1.1. The County of San Diego, Board of Supervisors - District 1 (BOS D1), seeks a Contractor or Contractors to provide
social media growth and content production services. The purpose of these services are to enhance the BOS D1's
ability to communicate with residents in accessible, timely, and transparent ways; increase public awareness of
County programs, services, and resources; and improve engagement with constituents where they increasingly seek
information on digital and social media platforms, with a focus on YouTube, Facebook, Instagram, and TikTok.
1.2. This work will support clearer public understanding of County decisions, policies, and available services,
particularly for communities that may face barriers to accessing traditional government communication channels.
1.3. The Contractor(s) will deliver a mix of creative production and platform strategy to ensure a consistent cadence of
rapid-response short-form content and fully produced longer-form videos. Coaching and workflow support may
supplement this work, but the primary expectation is direct production and delivery of content.
2. Background Information
2.1. The BOS D1 office communicates with constituents through community events, newsletters, earned media, and social
platforms. However, constituent engagement increasingly occurs online through video-first channels. To meet this
need, the district requires a Contractor with expertise in either high-quality creative production or strategic platform
growth, or both.
2.2. Residents are also increasingly relying on digital platforms to access critical information about public health, housing,
workforce programs, consumer protections, and other County services. Expanding the County's presence in these
spaces will help ensure residents receive timely, accurate, and actionable information that directly impacts their daily
lives.
2.3. This work is strictly for County legislative and informational purposes. No content generated pursuant to this contract
may relate to campaign activities, electioneering, other political activities relating to election to public office, or to
advocate for or against any ballot measure.
3. General Requirements for Service Delivery
3.1. Contractor shall designate a project manager as the primary point of contact (available during County business
hours) and a backup designee for coverage.
3.2. Contractor shall maintain ongoing communication with BOS D1 staff and operate under agreed content calendars
and approval workflows.
3.3. Contractor shall ensure all work products are original and free of copyright restrictions.
3.4. Contractor shall ensure all content is delivered in posting-ready format (captions, hashtags, thumbnails,
descriptions, etc.) and either directly posted under approved workflows or deliver final packages for district staff
upload, as agreed during contract kickoff.
3.5. Contractor shall provide regular reports analyzing performance metrics and providing recommended adjustments
to maximize impact.
3.6. Contractor shall ensure all content prioritizes public service communication, including but not limited to:

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
3.6.1. Informing residents of available County services and how to access them.
3.6.2. Explaining County decisions, policies, and programs in clear, plain language.
3.6.3. Providing timely updates related to public health, safety, consumer protection, and community resources.
3.6.4. Ensuring accessibility for diverse audiences, including multilingual and culturally relevant communication
where appropriate.
4. Specific Requirements for Service Delivery
4.1. Short and Long Form Content Production
4.1.1. Produce and deliver rapid-response video content tied to BOS D1's activities, policy agenda, and message
priorities.
4.1.2. Produce fully scripted, filmed, and edited longer-form narrative that explain County programs, services, and
policy decisions in a way that is clear, engaging, and useful to residents, including explainer videos, service
guides, testimonial stories, and community impact narratives,, with flexibility for different formats
depending on agreed-upon platform strategy (e.g., explainer videos, testimonial stories, policy deep-dives).
4.1.3. Manage storyboarding, filming logistics, editing, sound, and graphics to deliver professional-quality
products.
4.1.4. Handle editing, captioning, and packaging of videos for posting on Instagram, TikTok, and LinkedIn while
ensuring it is platform-optimized.
4.2. Platform Strategy + Growth.
4.2.1. Build, maintain, and adapt platform playbooks (posting cadence, hashtags, engagement tactics) based on
results, aiming for maximum reach and engagement.
4.2.2. Advise on workflow design and division of labor between BOS D1 staff and contractor, with flexibility for
respondents to propose the structure that best suits their team capacity and strengths.
4.3. Integration of Production and Strategy.
4.3.1. Preference will be given to respondents who can provide either integrated services (production + strategy)
or demonstrate exceptional capacity in one area (creative production or platform strategy).
4.3.2. Ensure creative content strategy is designed in tandem with platform growth and algorithmic optimization
strategies and aligned with the County's responsibility to provide transparent, accurate, and service-oriented
public information.
4.4. Training.
4.4.1. Train District 1 staff on in-house content development skills needed to match the style, voice, and aesthetic
developed under this contract, including use of mobile-first editing tools and filming approaches. Provide
ongoing coaching and direction to ensure staff can effectively capture, edit, and publish short-form content
that aligns with the established platform strategy and creative standards.
4.4.2. Provide individualized coaching to strengthen on-camera delivery and self-filming techniques that reinforce
the overall narrative and aesthetic direction.
4.4.3. Integrate training and coaching into the regular production cycle to support District 1 staff in scaling in-
house content production to match platform growth strategies.
4.5. Provide threat assessment, workplace violence, and active shooter training as requested in-person or virtually.
The contractor will provide training materials in soft or hard copy per the request.

COUNTY OF SAN DIEGO - REQUEST FOR QUOTATIONS (RFQ) 13119
COUNTY OF SAN DIEGO
AS NEEDED FULL-SERVICE ADVERTISING: MEDIA PLANNING, CREATIVE ASSET DESIGN, AND AD
PLACEMENT SERVICES
5. Goals and Outcomes
5.1. Increase the number of residents reached with timely, relevant, and service-oriented County information across
digital platforms. which includes expanding organic social media following across Instagram, TikTok, and
LinkedIn.
5.2. Deliver a consistent and professional cadence of long and short form content, with respondents proposing the
specific cadence and mix of deliverables they believe will achieve the goals outlined.
5.3. Increase organic engagement (comments, shares, saves, and video completions) to meet or exceed industry
benchmarks.
5.4. Establish a consistent voice, narrative, and aesthetic across platforms, ensuring content is recognizable.
5.5. Build a durable content infrastructure (playbooks, templates, calendars) that enables continuity and long-term
growth.
5.6. Improve public awareness and utilization of County services by directing residents to available programs,
resources, and assistance.
5.7. Enhance transparency and public understanding of County decisions by translating complex policies and actions
into clear, accessible information for the general public.
6. Task Orders and Purchase Orders
6.1. The County will initiate a task-based order with the Contractor using a "Task Order" Form. Both Parties shall
agree to and sign a Task Order before commencing with the media services required. At a minimum, each Task
Order will include the following elements:
6.1.1. Task Order title and description of the media service required, including deliverables;
6.1.2. Period of Performance for the media service(s).
6.1.3. The costs, in accordance with Exhibit C Pricing Schedule, for the media services to be conducted, and a
detailed budget, if required;
6.1.4. Identification of data needed to conduct the Project, as applicable;
6.1.5. Any other information required to carry out the required media services under the Task Order; and
6.1.6. Authorized signatures by each Party.
6.2. A Task Order shall be fully executed, and the Purchase Order shall be completed prior to the commencement of
any work under a Task Order.
6.3. Any alternation, variations, modifications, or waivers of provisions of an approved and executed Task Order
shall be made in writing, executed by the authorized signatories of both Parties.
7. Invoice Requirements
7.1. Invoices shall be mailed/emailed to:
Board of Supervisors, District 1
1600 Pacific Highway, Room 402
San Diego, CA 92101