RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26

RFP-730-UofH-3139

Posted

Selene Cisneros

(713) 743-8033

scisner7@Central.UH.EDU

8/20/2026

5:00 PM

730

21+ Days for Solicitation Notice

CTCD

7/30/2026

7/30/2026 10:03 am

91876-Marketing Consulting;

The University invites proposals from qualified firms to provide acomprehensive digital marketing strategy and campaign execution for thegraduate business programs offered by the C.T. Bauer College of Business. Thescope of work will focus on digital advertising and lead generation initiativesdesigned to attract and convert qualified prospective students. Services shouldinclude paid digital campaigns across Meta, Google, LinkedIn, and other sitesthat strategically align with Bauer’s goals; retargeting strategies; audiencesegmentation and targeting; landing page strategy and optimization; conversionrate optimization; search engine optimization (SEO); large language modeloptimization (LLMO); generative engine optimization (GEO); A/B testing andcontinuous campaign optimization; and campaign performance reporting andanalytics. The selected vendor will support efforts to increase high-qualitylead volume, engagement, and conversion throughout the graduate admissionsfunnel while maintaining alignment with the Bauer College brand and enrollmentgoals.