2024-009 RFP Marketing and Brand Adaptation

Agency:	Kitsap County
State:	Washington
Type of Government:	State & Local
NAICS Category:	541613 - Marketing Consulting Services 541810 - Advertising Agencies
Posted Date:	Jan 25, 2024
Due Date:	Feb 26, 2024
Solicitation No:	2024-009
Bid Source:	Please Login to View Page
Contact information:	Please Login to View Page
Bid Documents:	Please Login to View Page

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OLYMPIC CONSORTIUM

REQUEST FOR PROPOSALS

2024-009

ESTIMATED TIME PERIOD FOR CONTRACT:

April 15, 2024 – April 14, 2025

Marketing and Brand Adaptation

Serving The Olympic Consortium Area

(Clallam, Jefferson, and Kitsap Counties)

Release Date:

January 25, 2024

Submission Deadline:

February 26, 2024 by 12:00 P.M. PST

The Olympic Consortium is an equal opportunity employer/program. Auxiliary aids and services

are available upon request to individuals with disabilities. Washington Relay 711.

This workforce product is supported by the USDOL Employment and Training Administration.

$25,000 is financed by the PY23 allocation of Federal funds to Olympic Consortium.

OLYMPIC CONSORTIUM

REQUEST FOR PROPOSAL

2024-009

Marketing and Brand Adaptation

TABLE OF CONTENTS

Section I. Introduction ................................................................................................... 3

Section II. General Information for Proposers ............................................................ 5

Section III. Requested Information............................................................................. 10

Section IV. Selection Criteria ...................................................................................... 11

Section V. General Agreement ................................................................................... 12

Attachment A - RFP Proposal Cover Page/Certification ............................................ 20

Attachment B - Certification Regarding Debarment, Suspension, Ineligibility and

Voluntary Exclusion Lower Tier Covered Transactions............................................ 21

Attachment C - Certification Regarding Lobbying .................................................... 24

Section I. Introduction

Background and Purpose

The counties of Clallam, Jefferson, and Kitsap have been designated as a Workforce

Development Area under the Workforce Innovation & Opportunity Act (WIOA) by the

Governor of the State of Washington. The three counties have established the Olympic

Consortium for the purpose of planning and operating a comprehensive employment

and training system for disadvantaged youths and adults, and dislocated workers

residing within the three-county area.

American Job Centers, also known statewide as WorkSource Centers, are part of a

nationwide network of career and employment resource centers in the United States.

These centers provide a range of services and support to job seekers, workers, and

employers, with the aim of facilitating employment and workforce development. Job

seekers can access job listings, career counseling, skills training, and job search

assistance at these centers. Employers can receive help with recruitment, training, and

workforce planning. American Job Centers serve as a crucial resource for individuals

and businesses alike, promoting economic growth, job opportunities, and a skilled

workforce throughout the country. The Olympic Consortium has established three (3)

service delivery locations; one (1) comprehensive WorkSource center in Clallam, one

(1) comprehensive WorkSource center in Kitsap, and one (1) WorkSource Affiliate office

in Port Orchard.

The Olympic Consortium serves as a hub for gathering and disseminating information

about the area’s labor market and business employment needs. The Olympic

Consortium staff work closely with colleges, businesses, and nonprofits via Business

Services programs to assist in meeting the needs of jobseekers and employers.

The Olympic Consortium is requesting proposals from qualified professional vendors to

assist the Olympic Consortium staff with the development of marketing and

communication consulting services and the creation of materials that shares our

importance and information on our programs internally and externally.

It is estimated there will be $25,000 available in federal funds for the estimated time

period for contract April 15, 2024 – April 14, 2025. The funding amount in this RFP is

an estimate only. The estimate is subject to federal budgetary policy decisions.

Funding of contracts will be according to actual availability of funds.

Page 3

Workforce Innovation and Opportunity Act (WIOA)

Signed into law in 2014, WIOA is designed to improve and streamline access to

federally funded employment, education, training, and support services. WIOA’s key

programs help tens of millions of job seekers and workers connect to good jobs and

acquire the skills and credentials needed to obtain them. The enactment of WIOA

provided opportunity for reforms to ensure the WorkSource One-Stop Delivery System

is job-driven, responds to the needs of employers, and prepares workers for jobs that

are available now and in the future. WIOA has six main purposes:

1. Increase access to and opportunities for employment, education, training, and

support services for individuals, particularly those with barriers to employment.

2. Support the alignment of workforce investment, education, and economic

development systems in support of a comprehensive, accessible, and high-

quality workforce development system.

3. Improve the quality and labor market relevance of workforce investment,

education, and economic development efforts.

4. Promote improvement in the structure and delivery of services.

5. Increase the prosperity of workers and employers.

6. Provide workforce development activities that increase employment, retention,

and earnings of participants and that increase post-secondary credential

attainment and as a result, improves the quality of the workforce, reduces welfare

dependency, increases economic self-sufficiency, meets skills requirement of

employers, and enhances productivity and competitiveness of the nation.

See Workforce Innovation and Opportunity Act for additional information.

Scope of Work

The Olympic Consortium is seeking a contractor that will provide marketing and

communications consulting services, and the creation of materials. The activities being

requested in this RFP are as follows:

Objectives

• Increase visibility and awareness of Olympic Consortium’s role and value

among the labor force, businesses, partners, key stakeholder groups and the

broader community with a focus on black, Latinx, indigenous populations, and

local tribes.

• Increase awareness of the leadership role of the Olympic Consortium in

working with employers, partners, and stakeholders to effectively meet the

long-term workforce needs in support of our region’s economic development

strategies.

• Increase the number of individuals who utilize and benefit from the program

and services offered.

Page 4

Deliverables

• Provide a comprehensive plan to increase brand awareness as a valued

partner in our region.

• Provide a comprehensive plan to increase image and level of visibility in

the broader community with a focus on black, Latinx, indigenous

populations, local tribes, and among our customers, employers, partners,

and stakeholders.

• Recommend marketing concepts.

• Design, content review/editing, and visual communication tools in the

production of flyers, pamphlets, and other professional graphic documents

in support of Olympic Consortiums visibility and awareness as a value

partner in the region.

• Review and evaluate the Olympic Consortium’s webpage and provide

recommendations on enhancements and provide any strategies to

improve website’s visibility and ranking on search engine queries.

• Development of a comprehensive media strategy (including social media)

to target untapped labor force and businesses in our region.

Section II. General Information for Proposers

Contract Term

The successful bidder(s) is authorized to commence providing services pursuant to this

contract commencing upon April 15, 2024. This contract shall expire and terminate on

April 14, 2025. Olympic Consortium holds the right to terminate the contract at any point

with 30 days written notice.

Questions

Direct specific RFP questions to: Glen McNeill, Purchasing Supervisor, Email address:

purchasing@kitsap.gov. Please specify this RFP by its title when submitting questions.

Questions and the Answers will be posted on our website, Olympic Workforce

Development Active RFPs.

*Questions will be accepted until February 19, 2024, by 3:30 PM PST*

This Request For Proposal is available on the internet at Kitsap County Bids

(kitsapgov.com) or by contacting Glen McNeill at: Kitsap County Department of

Administrative Services, Purchasing Supervisor, 614 Division Street, MS-07, Port

Page 5

2024-009 RFP Marketing and Brand Adaptation

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