2024-009 RFP Marketing and Brand Adaptation

Agency: Kitsap County
State: Washington
Type of Government: State & Local
NAICS Category:
  • 541613 - Marketing Consulting Services
  • 541810 - Advertising Agencies
Posted Date: Jan 25, 2024
Due Date: Feb 26, 2024
Solicitation No: 2024-009
Bid Source: Please Login to View Page
Contact information: Please Login to View Page
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2024-009 RFP Marketing and Brand Adaptation Closes 02/26/2024 @12:00 PM

2024-009 RFP Marketing and Brand Adaptation


2024-009 Legal Ad

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OLYMPIC CONSORTIUM
REQUEST FOR PROPOSALS
2024-009
ESTIMATED TIME PERIOD FOR CONTRACT:
April 15, 2024 – April 14, 2025
Marketing and Brand Adaptation
Serving The Olympic Consortium Area
(Clallam, Jefferson, and Kitsap Counties)
Release Date:
January 25, 2024
Submission Deadline:
February 26, 2024 by 12:00 P.M. PST
The Olympic Consortium is an equal opportunity employer/program. Auxiliary aids and services
are available upon request to individuals with disabilities. Washington Relay 711.
This workforce product is supported by the USDOL Employment and Training Administration.
$25,000 is financed by the PY23 allocation of Federal funds to Olympic Consortium.
OLYMPIC CONSORTIUM
REQUEST FOR PROPOSAL
2024-009
Marketing and Brand Adaptation
TABLE OF CONTENTS
Section I. Introduction ................................................................................................... 3
Section II. General Information for Proposers ............................................................ 5
Section III. Requested Information............................................................................. 10
Section IV. Selection Criteria ...................................................................................... 11
Section V. General Agreement ................................................................................... 12
Attachment A - RFP Proposal Cover Page/Certification ............................................ 20
Attachment B - Certification Regarding Debarment, Suspension, Ineligibility and
Voluntary Exclusion Lower Tier Covered Transactions............................................ 21
Attachment C - Certification Regarding Lobbying .................................................... 24
Section I. Introduction
Background and Purpose
The counties of Clallam, Jefferson, and Kitsap have been designated as a Workforce
Development Area under the Workforce Innovation & Opportunity Act (WIOA) by the
Governor of the State of Washington. The three counties have established the Olympic
Consortium for the purpose of planning and operating a comprehensive employment
and training system for disadvantaged youths and adults, and dislocated workers
residing within the three-county area.
American Job Centers, also known statewide as WorkSource Centers, are part of a
nationwide network of career and employment resource centers in the United States.
These centers provide a range of services and support to job seekers, workers, and
employers, with the aim of facilitating employment and workforce development. Job
seekers can access job listings, career counseling, skills training, and job search
assistance at these centers. Employers can receive help with recruitment, training, and
workforce planning. American Job Centers serve as a crucial resource for individuals
and businesses alike, promoting economic growth, job opportunities, and a skilled
workforce throughout the country. The Olympic Consortium has established three (3)
service delivery locations; one (1) comprehensive WorkSource center in Clallam, one
(1) comprehensive WorkSource center in Kitsap, and one (1) WorkSource Affiliate office
in Port Orchard.
The Olympic Consortium serves as a hub for gathering and disseminating information
about the area’s labor market and business employment needs. The Olympic
Consortium staff work closely with colleges, businesses, and nonprofits via Business
Services programs to assist in meeting the needs of jobseekers and employers.
The Olympic Consortium is requesting proposals from qualified professional vendors to
assist the Olympic Consortium staff with the development of marketing and
communication consulting services and the creation of materials that shares our
importance and information on our programs internally and externally.
It is estimated there will be $25,000 available in federal funds for the estimated time
period for contract April 15, 2024 – April 14, 2025. The funding amount in this RFP is
an estimate only. The estimate is subject to federal budgetary policy decisions.
Funding of contracts will be according to actual availability of funds.
Page 3
Workforce Innovation and Opportunity Act (WIOA)
Signed into law in 2014, WIOA is designed to improve and streamline access to
federally funded employment, education, training, and support services. WIOA’s key
programs help tens of millions of job seekers and workers connect to good jobs and
acquire the skills and credentials needed to obtain them. The enactment of WIOA
provided opportunity for reforms to ensure the WorkSource One-Stop Delivery System
is job-driven, responds to the needs of employers, and prepares workers for jobs that
are available now and in the future. WIOA has six main purposes:
1. Increase access to and opportunities for employment, education, training, and
support services for individuals, particularly those with barriers to employment.
2. Support the alignment of workforce investment, education, and economic
development systems in support of a comprehensive, accessible, and high-
quality workforce development system.
3. Improve the quality and labor market relevance of workforce investment,
education, and economic development efforts.
4. Promote improvement in the structure and delivery of services.
5. Increase the prosperity of workers and employers.
6. Provide workforce development activities that increase employment, retention,
and earnings of participants and that increase post-secondary credential
attainment and as a result, improves the quality of the workforce, reduces welfare
dependency, increases economic self-sufficiency, meets skills requirement of
employers, and enhances productivity and competitiveness of the nation.
See Workforce Innovation and Opportunity Act for additional information.
Scope of Work
The Olympic Consortium is seeking a contractor that will provide marketing and
communications consulting services, and the creation of materials. The activities being
requested in this RFP are as follows:
Objectives
Increase visibility and awareness of Olympic Consortium’s role and value
among the labor force, businesses, partners, key stakeholder groups and the
broader community with a focus on black, Latinx, indigenous populations, and
local tribes.
Increase awareness of the leadership role of the Olympic Consortium in
working with employers, partners, and stakeholders to effectively meet the
long-term workforce needs in support of our region’s economic development
strategies.
Increase the number of individuals who utilize and benefit from the program
and services offered.
Page 4
Deliverables
Provide a comprehensive plan to increase brand awareness as a valued
partner in our region.
Provide a comprehensive plan to increase image and level of visibility in
the broader community with a focus on black, Latinx, indigenous
populations, local tribes, and among our customers, employers, partners,
and stakeholders.
Recommend marketing concepts.
Design, content review/editing, and visual communication tools in the
production of flyers, pamphlets, and other professional graphic documents
in support of Olympic Consortiums visibility and awareness as a value
partner in the region.
Review and evaluate the Olympic Consortium’s webpage and provide
recommendations on enhancements and provide any strategies to
improve website’s visibility and ranking on search engine queries.
Development of a comprehensive media strategy (including social media)
to target untapped labor force and businesses in our region.
Section II. General Information for Proposers
Contract Term
The successful bidder(s) is authorized to commence providing services pursuant to this
contract commencing upon April 15, 2024. This contract shall expire and terminate on
April 14, 2025. Olympic Consortium holds the right to terminate the contract at any point
with 30 days written notice.
Questions
Direct specific RFP questions to: Glen McNeill, Purchasing Supervisor, Email address:
purchasing@kitsap.gov. Please specify this RFP by its title when submitting questions.
Questions and the Answers will be posted on our website, Olympic Workforce
Development Active RFPs.
*Questions will be accepted until February 19, 2024, by 3:30 PM PST*
This Request For Proposal is available on the internet at Kitsap County Bids
(kitsapgov.com) or by contacting Glen McNeill at: Kitsap County Department of
Administrative Services, Purchasing Supervisor, 614 Division Street, MS-07, Port
Page 5

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