RFP for Website Development

Agency: SECO Energy
State: Florida
Type of Government: State & Local
NAICS Category:
  • 541511 - Custom Computer Programming Services
Posted Date: Apr 11, 2025
Due Date: Apr 25, 2025
Solicitation No: 2025-25
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Agency SECO Energy
Status Active
Fiscal Year 2025
Primary Contact Travis Walton
Secondary Contact Purchasing and Contracting SECO Energy
Title RFP for Website Development
Number 2025-25
Type Request for Proposal
Online Quote/Bid Yes
Department Purchasing
Piggyback Solicitation No
Insurance Required No
Bid Bond Required No
Bid Bond Amount
Performance Bond Required No
Performance Bond Amount
Scope of Services SECO Energy is accepting proposals to procure a website design firm to re-design and restructure
our corporate website: www.secoenergy.com. This request includes a list of known system
requirements and user functions that should enhance usability, functionality and user experience,
while supporting SECO Energy’s mission and goals.
Broadcast Date 3/25/2025 12:00 PM
Question End Date 4/18/2025 5:00 PM
Due Date 4/25/2025 2:00 PM
Anticipated Award Date
*PDF files require Adobe Reader to view.


Preconference(s) Total: 0
Date Time Mandatory Location


Documents Total: 1
Type Name Description File Type
Request for Proposal SECO Request for Proposal Website Redesign.docx RFP for SECO Website Redesign Word


Quote/Bid Items Total: 5
# Required Group Make Model Description Quantity Unit of Measure Price/ Percent Type
1 Setup and content migration fees 1 Total Price Service
2 Base website cost 1 Total Price Service
3 Staff training cost 1 Hourly Price Service
4 Ongoing System Support Costs 1 Hourly Price Service
5 Total Project Cost 1 Total Price Service
Delivery Date None
Include Shipping in
Price of Items
No
Shipping None
Terms and Conditions None
Files to Request None
Display Bid Tabulation to Vendors
Display Vendor Submissions to Vendors
View Vendor Submissions while Bid Solicitation is Active
Commodity Codes Total: 2
Code Description
[915-96] Web Page Design, Management and Maintenance Services
[915-51] Information Highway Electronic Services (Internet, World Wide Web, Virtual Tours to Include Construction Renderings, etc.)


Publications Total: 0
Publication Date


Questions Total: 92
Question Date Asked Answer Date Answered
Could you please clarify the budget allocated for the requested scope of services? Can you confirm your timeline expectations for project completion? Do you currently have any apps or subscriptions that need to be integrated into the site? If so, could you specify which ones? If an application license or subscription is needed to complete the project or manage expected functionality, should we include that in our project cost, or will it be covered separately outside the website budget? Is there currently an agency managing your marketing efforts, and are they helping you achieve your business goals? 3/26/2025 4:13:56 PM Timeline is listed in the RFP. Budget will be based on bids and will be part of the evaluation criteria. Include and identify subscription costs in budget. Forms need to integrate with standard web APIs. 4/7/2025 12:47:35 PM
Are there specific user personas or member types SECO would like prioritized in the new site’s navigation, content flow, or accessibility features? 4/1/2025 4:00:05 PM Need to follow ADA guidelines for website accessibility open to recommendations. 4/7/2025 12:47:44 PM
Will the new website be expected to serve internal audiences (e.g., employees, board members) through restricted content or password-protected sections? 4/1/2025 4:00:19 PM Not at this time. 4/7/2025 12:47:51 PM
Can you clarify whether SECO’s internal IT team or a third-party vendor will be managing hosting and DNS after launch? 4/1/2025 4:00:34 PM Currently use AWS but open to recommendations as long as requirements within RFP are met. SECO manages DNS. 4/7/2025 12:48:16 PM
Are there any internal platforms (e.g., Intranet, GIS dashboards, employee portals) that require front-end or back-end access via the public site? 4/1/2025 4:00:43 PM Not at this time. 4/7/2025 12:48:30 PM
Does SECO require content migration from the current site? If so, approximately how many pages or assets should we anticipate migrating? 4/1/2025 4:00:51 PM We will be taking content but not necessarily page migration. 4/7/2025 12:48:43 PM
Will SECO be responsible for drafting all new website content, or is vendor support in content strategy, copywriting, or editing preferred? 4/1/2025 4:01:00 PM SECO will draft content 4/7/2025 12:48:53 PM
Are there specific brand elements, values, or tone-of-voice characteristics that should inform content development and visual design? 4/1/2025 4:01:07 PM Follow SECO brand guidelines. SECO will determine content and tone of voice. 4/7/2025 12:49:06 PM
What is the preferred level of training and documentation for SECO’s internal team post-launch (e.g., live training, manuals, video tutorials)? 4/1/2025 4:01:18 PM Virtual training, video tutorials, or virtual train the trainer preferred. 4/7/2025 12:49:21 PM
Will SECO require an ongoing support plan or service agreement beyond launch for maintenance, updates, or security? 4/1/2025 4:01:26 PM Please include this possibility in your proposal 4/7/2025 12:49:33 PM
Who will be involved in milestone approvals and stakeholder feedback throughout the redesign process? 4/1/2025 4:01:33 PM IT and Corporate Communications team - at least two members of the team. 4/7/2025 12:49:48 PM
Are there any required presentations (e.g., to the board or executive leadership) the vendor team should plan to participate in? 4/1/2025 4:01:42 PM Yes - presentation of product, services and design - virutal possible. 4/7/2025 12:50:04 PM
For any legacy or third-party platforms SECO continues to use (e.g., SmartHub, GIS tools, outage maps), will SECO continue to manage access credentials, vendor communications, and associated costs? 4/1/2025 4:01:50 PM Yes 4/7/2025 12:50:22 PM
* The current site appears to be authored using Wordpress. In your RFP you say, “We are looking to restructure our site on a modern platform that allows for flexibility and expansion while providing a secure experience.” This suggests that you are looking to move off of Wordpress. Could you please share your thinking, in terms of why Wordpress hasn’t worked for you, and if those issues could be addressed would you consider staying on Wordpress for the site refresh? 4/1/2025 7:54:59 PM Open to recommendations. 4/7/2025 12:50:32 PM
* Is there a budget cap, and if so can it be shared? 4/1/2025 7:55:04 PM This will be based on bids and will be part of the evaluation criteria. 4/3/2025 11:01:18 AM
* If the site redesign was successful, what are the primary metrics you would expect to improve? 4/1/2025 7:55:09 PM Page response, site visits, visually appealing, update to current website standards including navigation and search features, updated content and menu features, ease of content management, mobile friendly and responsive on all devices. 4/7/2025 12:50:45 PM
* Are there existing digital brand guidelines and standards? If not, will creating these be part of the redesign? 4/1/2025 7:55:13 PM Maintain current brand. We have digital brand guide but open to recommendations. 4/7/2025 12:50:58 PM
To ensure we can provide the most appropriate recommendations and align with your expectations, is SECO able to provide the anticipated/approximate budget for the project? 4/2/2025 11:43:03 AM This will be based on bids and will be part of the evaluation criteria. 4/3/2025 11:01:12 AM
What is your anticipated/approximate budget for annual hosting/licensing? 4/2/2025 11:43:20 AM This will be based on bids and will be part of the evaluation criteria. 4/3/2025 11:01:24 AM
Could you please explain the expectations for this requirement: “Secure Contact Us page for navigation to commonly accessed content”? 4/2/2025 11:43:31 AM Human verification via ReCaptcha or other human verification. 4/7/2025 12:51:15 PM
Is SECO able to provide the approximate number of pages that will need to be migrated? 4/2/2025 11:43:39 AM We have content on approximately 115 pages that will need to be migrated - not the pages themselves. 4/7/2025 12:51:25 PM
Is SECO able to confirm if there are any existing integrations or any custom development that is part of the existing site that will need to be included as part of this project? If there are, could you please provide a list? 4/2/2025 11:43:49 AM Open to recommendations. 4/7/2025 12:51:35 PM
Can SECO confirm the due date for proposals? The submission portal (VendorLink) lists April 25, but the RFP states April 21. 4/3/2025 9:40:00 AM The 25th is the due date and when the bid will close. 4/3/2025 10:59:37 AM
4/4/2025 8:08:40 AM No question was posted. 4/7/2025 12:55:28 PM
Can SECO elaborate on the specific performance benchmarks expected at each “design flight” stage? 4/7/2025 2:45:02 PM
Will SECO provide all content (text, images, videos), or is content creation part of the scope? 4/7/2025 2:45:07 PM SECO will provide content. 4/11/2025 1:36:53 PM
Will SECO provide access to current analytics data to inform design decisions (e.g., Google Analytics)? 4/7/2025 2:45:17 PM SECO will provide current analytics data from Google Analytics 4/11/2025 1:37:06 PM
Can SECO clarify whether milestone-based billing is preferred over monthly billing, or are both acceptable? 4/7/2025 2:45:20 PM
What cybersecurity compliance standards or frameworks (e.g., FedRAMP, NIST) does SECO require or prefer the new website to adhere to? 4/7/2025 2:45:24 PM CIS, needs to be secured against the OWASP top 10 4/11/2025 1:37:26 PM
Our partner provides a CMS solution, and we partner with them for the software and related services. Is teaming/subcontrating allowed? 4/7/2025 2:45:28 PM
Can client references from our partner (subcontractor) be used for references? 4/7/2025 2:45:31 PM SECO would prefer actual client testimonials and references from outside of a contractor/vendor relationship. 4/11/2025 1:37:50 PM
Will you consider a proposal from a sole consultant/contractor, or is this limited to agencies with a team of developers? 4/8/2025 4:42:22 PM SECO will not be considering this option. 4/9/2025 4:09:08 PM
Which parts of your current site design feel most outdated or misaligned with how the company wants members to see SECO Energy? Are there examples of other industry or competitor websites that include a specific look or experience the team is aiming for? 4/8/2025 8:44:17 PM The overall design feels dated and does not reflect the modern, customer-centric image SECO aims to convey. Key areas for improvement include the homepage layout, mobile responsiveness, visual consistency across pages, and overall site layout that eliminates redundancies. While we’ve reviewed competitor sites for general inspiration, we will not disclose specific examples at this time. 4/11/2025 1:38:09 PM
What feedback has been received from members about finding information on your current site? 4/8/2025 8:45:30 PM Members have occasionally expressed difficulty locating certain resources. Navigation and search functionality are two areas most frequently mentioned for improvement. 4/11/2025 1:38:29 PM
Which member and site visitor tasks (paying bills, reporting outages, submitting forms, etc.) should be easiest to find and use based on importance? 4/8/2025 8:45:36 PM High-priority tasks include paying bills, reporting outages, submitting service forms, applying for new electric service, enrolling in programs, contacting SECO, and accessing energy efficiency resources. These functions should be highly visible and streamlined for quick access. 4/11/2025 1:38:52 PM
Is there a preferred strategy for consolidating or updating older content to maintain alignment with existing SECO offerings and brand messaging? 4/8/2025 8:45:53 PM Yes, content will be reviewed internally for relevance and accuracy. Outdated material will be retired or revised to align with current programs and brand messaging. Clear governance for future updates is also a priority. 4/11/2025 1:39:04 PM
Which content areas need the most updating or expansion to reflect your current services? 4/8/2025 8:46:19 PM New service application, member assistance offerings, and community engagement initiatives are the top areas needing updates to better reflect our evolving services and priorities. 4/11/2025 1:39:16 PM
Are there sections on the website that need to be newly introduced to strengthen current company initiatives? 4/8/2025 8:46:24 PM Yes, we plan to introduce sections that highlight sustainability efforts, educational resources, and upcoming events to further support our community engagement and transparency goals. 4/11/2025 1:39:32 PM
Which current interactive features (maps, forms, calculators) get the most use or generate the most support calls? 4/8/2025 8:46:43 PM The outage map and online forms generate the most member interaction and, correspondingly, the highest volume of support inquiries—primarily due to navigation issues or unclear instructions. 4/11/2025 1:39:44 PM
How do members currently switch between the main site and external systems like SmartHub and where do they encounter challenges? 4/8/2025 8:46:57 PM Members typically access external systems via links embedded in the main site. 4/11/2025 1:39:59 PM
What integration challenges have been observed with current external systems (e.g., customer account management, payment processing, outage reporting, analytics) that should be addressed in the new solution? 4/8/2025 8:47:36 PM Some integration points currently lack a seamless user experience. 4/11/2025 1:40:12 PM
Which external system connections are most critical to improve in the new site design? Are you planning any changes to existing external service platforms (SmartHub, Kubra, etc.) in the next few years that might affect how the site integrates with them? 4/8/2025 8:47:42 PM Connections with SmartHub, Kubra (outage reporting) and payment processing platforms are critical. While we are evaluating future changes to external services, we will not disclose platform-specific plans at this stage 4/11/2025 1:40:23 PM
What member demographics (age groups, rural area users, etc.) should most influence our accessibility approach in addition to ADA compliance? Are there any specific regulatory or industry guidelines that must be met in the areas of accessibility or user interface design? 4/8/2025 8:48:15 PM Accessibility should consider a wide age range, including older rural members who may have limited digital literacy or access. Compliance with ADA guidelines is required, and following best practices for utility sites will be important, though no additional regulatory constraints apply at this time. 4/11/2025 1:40:36 PM
What are your biggest technical pain points with the current site`s maintenance and management? How many team members will be updating the site after launch, and what are their technical comfort levels? 4/8/2025 8:49:16 PM The current CMS lacks flexibility and is difficult to update without technical support. Post-launch, a small team of 2–3 staff will manage content updates. Their technical comfort levels vary, so an intuitive backend interface with training support will be essential. 4/11/2025 1:40:50 PM
In the RFP, Attachment C is given where Fee form is attached to it and in Attachment E “Project budget range” is given instead of “Rate schedule form’’ Which one of the following we must fill as in RFP it is given that (Proposer shall complete and submit with its Proposal all Attachments that require execution. For this RFP, Attachment C (Proposer’s Fee Form), Attachment D (Proposer’s Warranty), and, if required in place of Proposer’s Fee Form, Attachment E (Statement of Work rate schedule) must be executed by each Proposer) but there is no such “Rate schedule’’ in Attachment E. 4/10/2025 8:47:34 AM
Does SECO have a preferred CMS or technology stack for the new website, or are you open to a Drupal CMS solution hosted on Acquia’s cloud platform? 4/10/2025 4:37:13 PM No preference currently. 4/11/2025 1:42:21 PM
Are there any restrictions or preferences regarding hosting (for example, using SECO’s own infrastructure vs. a vendor-provided cloud hosting) and any specific security/compliance standards the hosting must meet (such as encryption, SOC 2 certification, etc.)? 4/10/2025 4:37:40 PM We do not use our own infrastructure and will not. AWS is currently used. 4/11/2025 1:42:40 PM
For each external system that needs to be integrated, should the new website simply provide a link, embed it within the site’s frame, or implement single sign-on (SSO) for a seamless user experience? 4/10/2025 4:37:51 PM we have both links (SmartHub), iframes (EV pages) and microsites (Facilities project and Smart Connect enrollment portal) 4/11/2025 1:42:59 PM
Please clarify the expected behavior for the “user portal” mentioned – is it an existing portal that we need to integrate via SSO, or are you envisioning building new portal functionality within the Drupal site? 4/10/2025 4:38:11 PM
Are there specific sections (news articles, press releases, blog posts, etc.) that require bulk migration via scripts, and does SECO have a content inventory or sitemap available to guide the migration process? 4/10/2025 4:38:23 PM
What types of online forms does SECO anticipate on the new site (e.g., member applications, “Contact Us,” outage reporting, rebate program forms), and approximately how many forms are in scope? 4/10/2025 5:02:52 PM
For each form, should the submission data be stored in the CMS, emailed to staff, or integrated with an external system or database? 4/10/2025 5:03:05 PM
Regarding electronic signatures, is SECO looking for a simple built-in solution (like having users check an agreement box or draw a signature on the form) or an integration with a third-party e-signature service (such as DocuSign or Adobe Sign)? 4/10/2025 5:03:22 PM
Does SECO require a machine translation tool or human-translated content? Should the site support full bilingual/multilingual switching across all pages? Is there a preferred translation service for automated translation widgets? 4/10/2025 5:03:40 PM machine translation, site should support bilingual and multilingual, Google translate 4/11/2025 1:43:21 PM
If human translation is desired, will SECO be providing human translations for content, or is the expectation to use a machine translation tool integrated into the site? 4/10/2025 5:04:17 PM Google translation is preferred 4/11/2025 1:43:36 PM
In case of a fully translated site, should the user be able to switch languages and see all page content in the alternate language (i.e., a true multilingual implementation in the CMS)? 4/10/2025 5:04:41 PM not at this time 4/11/2025 1:43:48 PM
If “integration of translation services” refers to an automated widget, is there a preferred service we should use? 4/10/2025 5:04:57 PM Google translation is preferred 4/11/2025 1:43:59 PM
Are there specific requirements for the calendar feature (e.g., recurring events, filtering, integration with third-party calendars)? 4/10/2025 5:07:19 PM
Does SECO prefer to host videos on a third-party service (like uploading them to YouTube and embedding) or should the new site support hosting and playing videos directly? 4/10/2025 5:07:36 PM We currently host videos on a third-party service (YouTube) and upload videos directly (livestreams through BoxCast for Annual Meeting) 4/11/2025 1:44:17 PM
What forms of social media integration are expected – for example, do you want to embed social media feeds or walls on the site (showing recent Facebook posts, X/Twitter feed, etc.), or is the requirement simply to have social sharing buttons and links to SECO’s social profiles? 4/10/2025 5:07:58 PM Social sharing buttons 4/11/2025 1:47:02 PM
If embedding social media feeds, are there specific platforms to include (e.g., integrate SECO’s Facebook updates on the homepage or display YouTube video galleries)? 4/10/2025 5:08:26 PM No embedding at this time 4/11/2025 1:47:17 PM
Should we include options for ongoing site enhancements as part of maintenance, or will new feature requests be handled separately? 4/10/2025 5:09:39 PM Please include this possibility in your proposal 4/11/2025 1:47:30 PM
Will SECO’s staff be taking on any technical maintenance or will the expectation be that the vendor handles all updates, patches, and server monitoring indefinitely (with renewal options)? 4/10/2025 5:10:07 PM Please include this possibility in your proposal 4/11/2025 1:47:40 PM
Will SECO staff be responsible for updating and managing content, or should the vendor provide ongoing content management services? 4/10/2025 5:12:38 PM Please include this possibility in your proposal 4/11/2025 1:47:48 PM
Is SECO open to a pre-proposal requirements discussion or call with interested vendors? 4/10/2025 5:12:54 PM
Due to the condensed timeline, we will likely have to do passive usability testing, post-launch. Is that acceptable? 4/11/2025 9:25:58 AM
The project has a tight schedule. We’d love to be able to do some user research — would you be willing to let us set up an exit survey on the current site to run during the first phase of the project? 4/11/2025 9:26:27 AM
Could you please elaborate on your primary audience segment? 4/11/2025 9:27:18 AM
Are there top-priority user actions you’d like to emphasize on the homepage (e.g., outage reporting, account login, energy usage)? 4/11/2025 9:27:42 AM
Will you be editing the content on the site before migration? Will you be looking for any assistance editing content? 4/11/2025 9:28:33 AM
Are there plugins, site modules, or other third-party applications that we should consider must-haves or must-keeps? 4/11/2025 9:29:12 AM
Should we plan for assistance with content strategy, editorial support, or governance frameworks post-launch? 4/11/2025 9:30:14 AM
What sections of your current website frequently become outdated or are hard to maintain and why? 4/11/2025 9:32:22 AM
Can you name the current API integrations on site? (e.g. Salesforce, Zendesk, or marketing automation tools) 4/11/2025 9:33:45 AM
Does SECO use workflows that require conditional logic or multi-step forms today? If yes, how do need these to be represented on the new site? Explain. 4/11/2025 9:40:08 AM
Attachment E asks for 4 - 6 client references (which conflicts with Section 4. References, subsection 4.1 that only asks for a minimum of 3). What number is preferred to be compliant? 4/11/2025 9:42:06 AM
Would you prefer live workshops, written documentation, or video-based tutorials for training? 4/11/2025 9:42:57 AM
What kind of maintenance/support beyond the initial post-launch window does SECO anticipate it may need? 4/11/2025 9:46:52 AM
What is driving the current development timeline and delivery expectations? Where does SECO believe in the development process there is room to flex? 4/11/2025 9:49:20 AM
Do the timeline ranges for the phases provided in the RFP include review time for SECO? 4/11/2025 9:49:45 AM
How many days does the SECO team envision needing to review all key deliverables during the project? 4/11/2025 9:50:03 AM
What does the approval process look like internally for the SECO team? Will our main point of contact have approval authority or will items need to be approved by key leadership internally at SECO for each deliverable? 4/11/2025 9:51:13 AM
Are any features listed in the RFP considered a lower priority or optional based on the available budget? 4/11/2025 9:51:58 AM
In the past ten years, what range of investment (low to high) has SECO spent on maintaining its website presence and digital infrastructure? 4/11/2025 9:53:22 AM
Would SECO be open to a phased launch—prioritizing core functionality now with planned future enhancements? 4/11/2025 9:54:19 AM
Is there a specific budget already allocated for this project? Will you have separate budgets for product licensing and development services? 4/11/2025 2:59:57 PM Budget will be based on bids.Budget will be out of same money designation. 4/11/2025 3:33:04 PM
For your current site, did your internal team build it or did a vendor? If the vendor, who was it? 4/11/2025 3:00:24 PM External but we will not provide that information. 4/11/2025 3:33:30 PM
Are there any specific security compliance requirements like PCI, HIPAA, Fed-RAMP, others? If so, please specify. 4/11/2025 3:00:36 PM Previously answered. CIS, needs to be secured against the OWASP top 10 . 4/11/2025 3:34:32 PM
Are there any accessibility or content policy compliance you track against (WCAG, GDPR, etc)? If so, please state 4/11/2025 3:00:44 PM
Do you currently use anything to conduct accessibility scanning & reporting, and to help remediate issues? If so, please state 4/11/2025 3:00:56 PM
Do you have a CDN and/or WAF in place currently? If so, please specify which one 4/11/2025 3:01:27 PM
Please provide the average monthly page views that your in-scope sites receive (to nearest 100K is fine) 4/11/2025 3:01:35 PM


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