RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services
| Agency: |
State Government of Maryland |
| State: |
Maryland |
| Type of Government: |
State & Local |
| NAICS Category: |
- 512110 - Motion Picture and Video Production
- 541430 - Graphic Design Services
- 541511 - Custom Computer Programming Services
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| Posted Date: |
Oct 2, 2025 |
| Due Date: |
Oct 23, 2025 |
| Solicitation No: |
BPM053455 |
| Original Source: |
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| Contact information: |
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| Bid Documents: |
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Description
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ID:
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BPM053455
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Title:
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RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services
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Status:
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Open
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Due / Close Date:
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10/23/2025
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Publish Date:
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10/2/2025 3:39:09 PM
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Main Category:
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Marketing technology service
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Solicitation Type:
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Public Notice
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Issuing Agency:
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University of Maryland Global Campus
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Title
RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services
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Alternate ID
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Main Category
Marketing technology service
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Issuing Agency
University of Maryland Global Campus
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Procurement Officer / Buyer
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Solicitation Summary
The University of Maryland Global Campus is seeking proposals from qualified and experienced vendors to support digital media creative development, implementation, performance testing, and optimization of assets. The vendor must have an understanding of best practices and trends of social media and digital platforms, capabilities to conceptualize and execute creative asset development at scale, an understanding of performance metrics and indicators and analytic capabilities to structure and develop optimal testing planning, optimization and solutions based on the University’s objectives. Creative strategy and production for all digital and social media platforms (current or future) should be considered applicable, including, but not limited to, Meta, Google Demand Gen, DV360, LinkedIn, TikTok, Performance Max, paid search, etc.
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Additional Instructions
Technical Proposals are due no later than 11:00 AM ET on October 23, 2025. Please read the directions carefully for electronic submissions to Bid Locker. Firms must be registered to Bid Locker prior to uploading Proposals.
All questions and inquiries regarding Solicitation 92215 must be directed to the Issuing Office,
lisa.dillard@umgc.edu
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eric.pfister@umgc.edu
, no later than 11:00 AM ET on October 9, 2025. Please read the document carefully prior to submitting questions. Answers will be addressed in an addendum, and will be sent to all other Offerors, but without identification of the Inquirer.
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Project Cost Class
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Pre-Bid Conference Information
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Pre-Bid Conference Date (EST)
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Pre-Bid Conference Details
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Small Business Reserve Designation
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Procurement Program Participation Goals
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VSBE Participation (%)
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African American MBE Participation (%)
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Asian American MBE Participation (%)
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Hispanic American MBE Participation (%)
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Women-Owned MBE Participation (%)
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DBE Participation (%)
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SBE Participation (%)
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Socio Economic Participation Criteria
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RFx Documents for RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services (BPM053455) - Lot : 1 / Round : 1
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Title
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Type
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Att.
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Last Modified on UTC-4
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Creation Date UTC-4
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Validity End Date
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RFP# 92215 - Digital Media
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Attachments & Appendixes (Approved)
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10/2/2025 3:38:17 PM
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10/2/2025 3:38:17 PM
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See Also
ID: BPM058919 Title: RFP 46945 Technical Production Services for Special Events Status: Open
State Government of Maryland
Due by 10/14/2026
ID: BPM059051 Title: Licensing Document Digitization and Scanning for Regional Offices Status: Open
State Government of Maryland
Due by 10/12/2026
ID: BPM047098 Title: Asset Management Physical Site Inspection Services Status: Open Due /
State Government of Maryland
Due by 11/06/2026
Project: REQUEST FOR INFORMATION (RFI) - Web-2-Print SaaS Ref. #: RFI_007.27.B8 Type: RFI
The Howard County Public School System
Due by 10/16/2026
* Disclaimer: This website provides information about bids, requests for proposals (RFPs), or requests for qualifications (RFQs) for convenience only and does not serve as an official public notice. Individuals who wish to respond to or inquire about bids, RFPs, or RFQs should contact the relevant government department directly.