RFP# 92284 - Digital Advertising Services

UMGC seeks a single vendor as an exclusive partner that can provide digital advertising services.  The goal is to partner with the right vendor to achieve a successful AI integrated digital marketing campaign that includes display ads, artificial intelligent tools, enhanced seo, social media, audio streaming, ott video streaming, online podcast advertising outreach, to veteran populations in targeted locations in the US and overseas. To increase the awareness of UMGC to veteran and military affiliated populations online that ultimately results in increased student enrollment growth. Accordingly, UMGC Stateside Military Operations (SMO) seeks a strong partner with an integrated, national network of digital media services, and significant and proven experience in digital marketing to target the needs of veterans, active-duty and military affiliated populations seeking to further their post-secondary higher education needs. Using tools like short-long form audio files for promoting UMGC on various targeted podcast stations, audio streaming, targeted display ads, ott video, artificial intelligence tools (chatgbt, gemini, copilot, etc.), digital branding promotion, etc. to target the needs of veterans and other military affiliated.