RFP# 25-009 California vs. Hate Resource Line and Network - Media and Outreach Campaign

CRD seeks a contractor to further develop and grow an existing media and outreach campaign to promote awareness and usage of CRD's California vs Hate Resource Line and Network. This campaign shall engage as many Californians as possible, including Californians who do not speak or read English, with a focus on traditionally hard to reach communities, such as those that are marginalized or rural, communities targeted for hate, and community-based organizations (CBOs) serving those communities. This campaign shall simultaneously promote high-quality engagements so that Californians retain knowledge of the California vs Hate Resource Line and Network. This campaign shall have a proactive, affirmative strategy while also being able to rapidly respond to events.