Request for Proposals: Downtown Auburndale Market Analysis

Downtown Auburndale Market Analysis
REQUEST FOR PROPOSALS
DELIVER RESPONSES TO:
City Manager's Office
Attn: Downtown Auburndale Market Analysis
1 Bobby Green Plaza
Or
PO Box 186
Auburndale FL 33823
DEADLINE: June 26, 2026
Contact
Amy Palmer, Deputy City Manager/CRA Manager
City of Auburndale
apalmer@auburndalefl.com
(863) 965-5530

The Auburndale Community Redevelopment Agency will receive sealed bids in the City
Manager's Office, Auburndale City Hall, 1 Bobby Green Plaza, Auburndale Florida up until 2:00
p.m. Friday, June 26, 2026 for a Downtown Auburndale Economic Market Analysis. All bids must
be submitted in a sealed envelope plainly marked on the outside "Downtown Auburndale Market
Analysis".
Bid packages may be picked up Monday thru Friday 8:00 a.m. - 5:00 p.m. at Auburndale City Hall,
City Manager's Office, 1 Bobby Green Plaza, Auburndale Florida, or online at
www.auburndalefl.com.
It is the responsibility of the bidder to deliver their bid to Auburndale City Hall, City Manager's
Office, 1 Bobby Green Plaza, Auburndale, Florida on or before the specified date and time.
Bidders are required to submit the following fully executed documents:
a. Proposal
b. Certificate as to Corporation
c. Affidavit as to Non-collusion and Certification of Material Conformance with
Specifications
The City reserves the right to reject any and all proposals, to waive informalities, to advertise and
to accept the proposal in the best interest of the city, not necessarily the lowest bid.
For more information, please do not hesitate to contact Amy Palmer, Assistant City Manager/CRA
Manager, 863-965-5530 or apalmer@auburndalefl.com.

Background:
In January 2024, the Auburndale Community Redevelopment Agency acquired City-owned
properties on West Park Street with the intention of engaging real estate developers to develop
a mixed-use project. The properties total 2.3 acres and include the City's Civic Center, Senior
Center, Rec Hall, Historical Museum, and Parks and Recreation offices. The City is in the process
of relocating all of these uses to other sites so that the entire 2.3 acre site can be redeveloped by
private interests. A market study and economic analysis will help the CRA and private developers
determine the market potential for a mixed-use project on this site, the "Civic Center site".

Scope:
The Auburndale Community Redevelopment Agency is seeking the services of a consulting firm
focused in real estate, economic development, planning, financial planning, or similar-industry
to conduct a market study and economic analysis of Auburndale's downtown market.
The intent of the study is to
1. analyze the area's economic base,
2. determine the market potential for new businesses and residential uses,
3. identify opportunities to redevelop the Civic Center site, and
4. make recommendations to achieve a mixed-use project.
The economic analysis will be used by the CRA in the solicitation process to find real estate
developers interested in redeveloping the downtown site.
Specifically, the market study should contain the following:
1. Identification of the market trade area for the Civic Center site and the CRA/Downtown
area.
2. A demographic analysis, including population, income, and household data with an in-
depth qualitative analysis of the data and its implications for downtown development.
3. An economic analysis, including a supply and demand (GAP) analysis, employment
inventory, residential market, and a qualitative analysis of the data and their implications
for downtown development and market opportunity.
4. A discussion of any other relevant issues addressing redevelopment of the Civic Center,
such as zoning and regulatory restrictions, real estate inventory, business and residential
mix and variety, infrastructure needs, impact of external forces on the downtown
development area, etc.
5. Based on the above analyses, strategies for redeveloping the Civic Center site, including
potential opportunities for redevelopment, code changes required, marketing strategies,
business recruitment opportunities, business expansion opportunities, and opportunities
for entrepreneurship.
6. The market study should focus on identification of key business/industry opportunities
for the redevelopment of the Civic Center site.
Submittal Requirements:
The Consultant's proposal shall include documentation demonstrating Consultant's prior
experience in completing market studies/economic analysis, as well as the experience of any
personnel proposed for this engagement. Please do not exceed 15 pages.
The proposal should include a draft scope of work for the market study, incorporating all of the
items listed in the RFP's Scope. The proposal should include anticipated timelines for completion
and the cost to complete the study.
The submittal should also include 2 pages max. outlining the firm's consulting experience in
supporting CRA's in redeveloping real estate and analyzing real estate proposals. The possibility
exists for the firm hired to also consult with City Staff in the evaluation of redevelopment
proposals from real estate developers.

Term of Service:
The anticipated contract start date is September 1, 2026 and will end on the date negotiated with
the successful consultant approved by the CRA Board.
Proposal Evaluation Criteria and Selection Process:
Proposals will be evaluated and ranked independently by City Staff on the following criteria:
* Experience working with CRA's, specifically as it relates to real estate redevelopment.
* Firm understanding of the Scope of Work for the market study and how it relates to the
Civic Center redevelopment.
* Previous experience completing market studies, demographic and economic analyses.
* Delivery schedule and fee proposal.
The review committee reserves the right to also conduct oral interviews with short-listed firms.
The top ranked firms will be presented to the CRA Board for approval. The CRA Manager will
commence negotiations with the highest ranking firm. If the parties cannot reach an agreement,
the CRA reserves the right to enter negotiations with the next highest ranked firm.