Request for Proposal 280 Media Buying Services – FY26

Agency: Atlantic Cape Community College
State: New Jersey
Type of Government: State & Local
NAICS Category:
  • 541613 - Marketing Consulting Services
  • 541830 - Media Buying Agencies
Posted Date: Apr 13, 2025
Due Date: Apr 29, 2025
Solicitation No: RFP 280
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Description

Project: Request for Proposal 280 Media Buying Services – FY26
Ref. #: RFP 280
Department: Marketing and College Relations
Type: RFP
Status:
Open
Open Date: Apr 12th 2025, 12:00 AM EDT
Questions Due Date: Apr 24th 2025, 2:00 PM EDT
Close Date: Apr 29th 2025, 10:00 AM EDT

Project Description: Atlantic Cape Community College is soliciting proposals from qualified firms to provide comprehensive media buying services for Fiscal Year 2026 (July 1, 2025 – June 30, 2026). The selected agency will be responsible for developing and executing strategic media plans to support the College’s enrollment, branding, and awareness goals across a variety of platforms. Key target audiences include Gen Z, Millennials, adult learners, and underserved populations within Atlantic and Cape May counties.
Services include media planning, placement, negotiation, performance reporting, and vendor coordination. Proposals must demonstrate regional market expertise, experience with higher education or similar mission-driven institutions, and the ability to manage both institutional and grant-funded campaigns.
All submissions must be completed electronically via the Bonfire Procurement Portal. No paper or in-person submissions will be accepted.


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