THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
Department: Communications and Marketing REQUEST FOR INFORMATION (RFI) NO. 03032026VLG
Due Date: March 17, 2026, by 5:00PM EST
Refer ALL Inquiries regarding this RFI to:
Veronica Green
IT Services Category Manager
Veronica.Green@UNC.edu
Issue Date: March 3, 2026
Description: Redesign and Development of University
Website www.unc.edu and The Well, webpage.
RFI SUBMITTAL: Vendor’s response to this RFI must be submitted through the Sourcing Tool. For training on
how to use the Sourcing Tool to Vendors should go to the following site:
https://eprocurement.nc.gov/training/vendor-training.
Questions or issues related to using the Sourcing Tool itself can be directed to the North Carolina eProcurement
Help Desk at 888-211-7440, Option 2. Help Desk representatives are available Monday through Friday from 7:30
AM EST to 5:00 PM EST.
NOTICE TO VENDOR
Request for Information (RFI) will be received electronically via eVP the electronic Vendor Portal (eVP),
https://evp.nc.gov), until March 17,2026 by 5:00PM EST
QUESTIONS
Submit written questions to Veronica Green until March 10.2026. Questions may be submitted by e-mail to
[Veronica.Green@UNC.EDU Please insert “RFI No. 03032026VLG Questions” in the subject matter of your e-mail.
A summary of all questions and answers will be posted to the electronic Vendor Portal (eVP), https://evp.nc.gov),
as an addendum to this RFI.
EXECUTION
VENDOR NAME:
E-MAIL:
STREET ADDRESS:
P.O. BOX:
ZIP:
CITY & STATE:
TELEPHONE NUMBER:
TOLL FREE TEL. NO:
TYPE OR PRINT NAME & TITLE OF PERSON SIGNING:
FAX NUMBER:
AUTHORIZED SIGNATURE:
DATE:
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THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
1.0 OBJECTIVE & PURPOSE
The intent of this Request for Information (RFI) is to gather information for a possible future solicitation, which
may result in a contract for The University of North Carolina at Chapel Hill for its Department of Marketing and
Communications. (Department).
THE DEPARTMENT MAKES NO COMMITMENT TO ACQUIRE ANY SERVICES UNDER THIS RFI. DEPARTMENT WILL
NOT PAY FOR INFORMATION RECEIVED IN RESPONSE TO THE RFI. THE VENDOR SOLEY BEARS ANY COSTS
INCURRED IN PREPARATION AND SUBMISSION OF A RESPONSE.
This RFI is issued for information and planning purposes only and does not constitute a solicitation. Responses to
the RFI will not be returned nor will the Department confirm receipt of the RFI response. Whatever information
is provided in response to this RFI will be used to assess tradeoffs and alternatives available for determining how
to proceed in the acquisition process. Responses to this RFI are not offers and cannot be accepted by the
Department to form a binding contract.
All interested vendors are requested to provide a written response to the request below. A response to this RFI
is necessary to assist the Department in determining the potential levels of interest, adequate competition,
market maturity, and service capabilities within the business community.
The Department requests detailed vendor specific and industry standard information on how your firm would
address the items in the following sections of this RFI.
2.0 INTRODUCTION
The Department is conducting this RFI as market research to determine variables to consider for a Redesign
and Development of University Website www.unc.edu and The Well, webpage
Based on the responses to this RFI, Department may further solicit for the requirements that most meet its
needs regarding cost, performance, delivery method, growth potential, scalability and least disruptive to
operations.
3.0 BACKGROUND & CURRENT STATUS
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education
leader guided by the principle of First. And For All. A member of the prestigious Association of American
Universities, Carolina is ranked No. 1 in best value for academic quality in U.S. public higher education. Carolina
is committed to ensuring that every student who earns admission can come to Carolina and thrive. Addressing
the greatest challenges of our time through innovative teaching, research and public service, Carolina is an
engine of opportunity for the next generation of students, the economy and public progress in North Carolina
and beyond. Carolina facts and figures can be found on the By the Numbers webpage.
4.0 RFI PROCEDURES
The Department recognizes that considerable effort may be required in preparing a response to this RFI.
However, respondents are advised that this is a request for information only, and not a request for services.
Respondents shall bear all costs for preparing their RFI response. Respondents to this RFI are asked to be
thorough and concise.
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THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
Entities who submit documentation in response to this RFI may be invited to present their ideas. An in-person
presentation by an entity that submits documentation or participates in discussion or demonstrations in
response to this RFI will not serve as a basis for precluding that entity from responding to any future solicitation
regarding handling and disposition services.
All responses, inquiries, or correspondence relating to or in reference to this RFI, and all documentation
submitted by the various respondents shall become the property of the Department when received. The
responses to this RFI, any follow-up questions and presentations to the Department may be used to develop
any future solicitation.
5.0 Schedule
Respondents will have two (2) weeks to prepare their submissions to this RFI. Responses must be received by
the date and time specified in this RFI. Respondents may also be invited to present and discuss their solutions.
This could be virtually or in person. Respondents will be notified of the specific date and time at least two (2)
weeks in advance of their presentation.
6.0 Clarification Questions
Clarification questions regarding this RFI will be accepted until March 9, 2026. All questions must be submitted
in writing to the email address specified on the cover sheet of this RFI. An addendum containing clarification
questions, and their answers will be issued as an addendum to this RFI, though eVP.
7.0 Response
The Department is not interested in brochures or “boilerplate” responses. Instead, responses should clearly
define how the Vendor’s proposed solution(s) would meet the Department’s business requirements. Any issues
or exceptions to the Department’s requirements should also be identified and explained in detail. The Vendor
shall provide the following in their response:
1. Executed RFI
2. Transmittal Letter
The transmittal letter should be in the form of a standard business letter and should be signed by a
respondent-authorized individual.
3. General Information
Respondent information:
a) Name of Company
b) Contact Person
c) Address, Telephone Number, Email Address
d) Brief history of company
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THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
4. Required Agency Qualifications:
• Three examples of redesigns and documents outlining each process, with the inclusion of at
least one .edu redesign if vendor has completed one in the past year. As this work will be on a
WordPress site, any examples of development for WordPress will be critical.
• References from current clients who received the same services as described in the RFI response
• Team bios, including each person’s responsibilities and expertise.
5. Desired Agency Qualifications:
• Knowledge of the opportunities and challenges associated with a collaborative creative process
in the higher education environment.
• Familiarity with UNC-Chapel Hill.
6. Content
Interested firms shall submit a response to this RFI together with:
• Marketing materials including information on your firm
• Detailed description of the product(s), services and capabilities available to the Department
• Representative cost estimates
• Recommended implementation strategy
• Timeline estimates
The response should define all services that will be required by the proposed solution. The response
should also include:
• The vendor’s understanding of the project and services by addressing the Department’s business
requirements;
• An estimated total cost of ownership for the solution including continued compliance with
emerging industry standards.
7. Cost and Schedule Estimates
These cost estimates are not formal quotes and have no bearing on any future solicitation for solutions.
This information is for research and planning purposes only.
• Cost Estimates for initial solution implementation to include hardware, software and services.
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THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
• Cost Estimate for total cost of ownership
• Define any limitations to cost estimates
• Describe DEPARTMENT resources required to implement and support solution
• Describe all related charges or fees, for a solution proposed.
8. Multiple Responses
Multiple responses will be accepted from a single vendor provided that each response is
comprehensive, meets all of the state’s requirements, and is truly unique. Please submit responses
separately and clearly indicate responses as “Response #1, Response #2, etc.
8.0 CONFIDENTIAL INFORMATION
In accordance with 09 NCAC 06B.0103 the State may maintain confidentiality of certain types of information
described in N.C. Gen. Stat. 132-1 et. seq. Such information may include trades secrets defined by N.C. Gen. Stat.
132-1.2. Respondents may designate appropriate portions of its response confidential, consistent with and to the
extent permitted under the Rules and Statutes set forth above, by marking the pages containing confidential
information with boldface type at the top and bottom of each such page stating “CONFIDENTIAL.” By so marking
any page, the Respondent warrants that is has formed a good faith opinion, having received such necessary or
proper review by counsel and other knowledgeable advisers that the portions marked confidential meet the
requirements of the Rules and Statutes set forth above. The State may serve as custodian of Respondent’s
confidential information and not as an arbiter of claims against Respondent’s assertion of confidentiality. If an
action is brought pursuant to N.C. Gen. Stat. 132-9 to compel the State to disclose information marked
confidential, the Respondent agrees that it will intervene in the action through its counsel and participate in
defending the State, including any public official(s) or public employee(s). The Respondent agrees that it shall hold
the State and any official(s) and individual(s) harmless from any and all damages, costs, and attorney’s fees
awarded against the State or official or individual in the action. The State agrees to promptly notify the Respondent
in writing of any action seeking to compel disclosure of Respondent’s confidential information. The State shall
have the right, at its option and expense, to participate in the defense of the action through its counsel. The State
shall have no liability to Respondent with respect to the disclosure of Respondent’s confidential information
ordered by a court of competent jurisdiction pursuant to N.C. Gen. Stat. 132-9 or other applicable law.
All information received in response to the RFI that is marked Confidential will be handled accordingly. The
Department shall not be liable for or suffer any consequential damages for any proprietary information submitted
and not properly identified. Proprietary information will be safeguarded in accordance with the applicable state
regulations.
9.0 SCOPE OF WORK AND KEY DELIVERABLES:
Strategic Goal: Content Distribution and Manager Customization
Our content and key information is at the heart of the new website. After content producers submit
their work, unit managers should be empowered to localize their content and reach their specific
audiences through a distributed site ownership model.
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This page summarizes the opportunity, including an overview and a preview of the attached documents.