Recreational Services and Placemaking in Madison Parks

The Parks Division is seeking to partner with organizations to provide recreational and placemaking

services that attract positive activities in its parks and enhance the park visitor experience. The Parks

Division strives to provide affordable opportunities for recreational experiences, however, does not itself

offer many recreational programs. Instead, the Parks Division relies on community partners to provide

and manage park-based recreation and placemaking activities.

This RFP seeks new or expanded recreation ideas that align with City’s commitment to equity, inclusion,

innovation, and well-being. These services may include but are not limited to instructional programs,

concession operations, and other innovative community, recreation, and park placemaking concepts. The

purpose of this RFP is not to replace the current Parks Division permitting process or currently existing

agreements. Successful programs will typically be longer-term in nature, and do not fit neatly into the

existing park permitting framework.