Rebranding

Agency:	City of Isle of Palms
State:	South Carolina
Type of Government:	State & Local
Posted Date:	Apr 28, 2026
Due Date:	May 6, 2026
Solicitation No:	RFP 2026. 02
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RFP 2026. 02 – Rebranding
In compliance with the City of Isle of Palms Procurement Code, the city is seeking proposals from qualified vendors to submit sealed proposals for the rebranding of the Isle of Palms as a family friendly beach vacation destination. The deadline for questions is 3:00pm, Eastern Time, Wednesday, April 29, 2026. The deadline for proposals is 10:00am Eastern Time Wednesday, May 6, 2026..

Proposal documents are available here .

Strategic plan
Comprehensive plan
Community enrichment plan

Response to questions

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City of Isle of Palms, South Carolina

Requests for Proposals RFP 2026-02

Summary

The City of Isle of Palms is soliciting proposals from experienced branding consultants, design

agencies, or marketing firms to create a comprehensive brand strategy that markets the City as a

family friendly, beach vacation destination.

The brand will be in alignment with the City’s Strategic and Comprehensive Plans; represent the City’s

unique strengths and assets; be transferable across City departments and operations; and be effective

in multiple media applications.

Input from key City staff members and City Council must be included in the development process to

ensure that the design reflects the vision of City Council and the community as a whole.

The Consultant selected will be expected to provide multiple branding concepts and be prepared

for revisions of the chosen brand concept. The brand identity will need to be effective in representing

the Isle of Palms in any context, enhancing the perception of the Isle of Palms, and ultimately

marketing The City as a family vacation destination.

Upon project completion, the Consultant is expected to provide all materials available in editable files

for use in websites, publications, etc. Any logos and materials will be owned by the City of Isle of

Palms and its partners and may only be used for the purposes defined in

the brand standards.

Background

The Isle of Palms is primarily a residential community with world-class resort amenities and a relatively

large commercial base when compared to most other barrier island communities in the area. Of the

approximately 2,880 acres on the island, approximately 40.6 acres or 1.4 percent of the island is zoned

commercial, excluding resort amenities within the gated section of Wild Dunes. Only a small portion

of the commercially zoned land remains undeveloped.

The island’s ocean beach, tidal marshland, and marinas constitute the most important economic

assets. They are the main reason residents and tourists alike are drawn to the area. The desirability

of living near these natural resources has created relatively high property values, which in turn raises

the tax base. These same resources attract tourists, which results in accommodations tax revenue.

This revenue is essential in the support of services and infrastructure.

The gated community of Wild Dunes includes the major resort, conference, golf and tennis facilities,

as well as single-family and multi-family dwelling units. Destination Wild Dunes Incorporated (DWD)

owns and operates these facilities and also manages rental properties within Wild Dunes.

Short-term rental of units in season is reaching capacity while unoccupied units remain during the off

season.

Project Description

Branding is more than just the logo; it touches every aspect of the City’s visual representation and

the ways in which the City describes itself as a government (exhibit 1), and markets itself as an

island destination (exhibit 2). Inconsistent use of the existing logo, including misuse of design

elements such as color palette, not only weaken the City’s brand identity, but it can also create doubt

around official documents and City representatives. Presently, there are numerous preexisting

graphic and textual representations of the City of Isle of Palms in official use that incorporate

inconsistent design elements.

The project will include visual elements, messaging, and brand expression that reflects family

vacation destination City of Isle of Palms and resonates with various stakeholders, including City

Council and staff, residents and potential visitors. The Consultant selected will be expected to

provide multiple branding concepts and be prepared for revisions of the chosen brand concept. The

brand identity will need to be effective in representing City of Isle of Palms in any context.

Input from key City staff members, City Council, and the Charleston Area Convention & Visitors

Bureau (CVB) must be included in the development process to ensure that the design reflects the

vision of City Council and the community as a whole. The successful consultant will work closely

with City of Isle of Palms staff and other identified stakeholders to create a new visual identity that

captures the City’s beach community character and has a family vacation appeal.

Exhibit 1

Exhibit 2

Scope of Work

The qualified Consultant will be responsible for the coordination of a fully completed brand and

destination marketing. This work is to include project management, research, strategic planning,

brand creative development, and an implementation plan:

A) Project Management

The Consultant will manage and lead all aspects of the project and coordination of any sub-

consultants and all project activities, including meetings with staff, the CVB, and possible

stakeholder groups. The Consultant will identify a project lead to act as the direct point of

contact for City staff.

B) Brand, Vision, & Message Development

The firm selected will create a comprehensive brand strategy, including designing a seal and

logo that effectively communicates the identity of the City, tagline, color palette, typography,

iconography, and other essential branding elements that can be uniformly applied across

departments and City communications including website, social media, official documents, etc.

The firm also will help the City with the creation of a vision statement aligning with the branding

campaign. The design logo and messaging should allow for flexibility so that they may be used

by all departments and for all programs and services.

C) Research

Research will be the basis for the development of a brand concept, creative elements and the

overall brand initiative. The consultant will review strategies for the brand image and marketing

campaign. In addition:

a. Identifying the key elements of the City of Isle of Palms.

b. Analysis of creative elements such as tag lines, slogans, mottos, and creative designs.

c. Measures that will be used to determine if the branding effort is successful.

d. Host at minimum one workshop with Isle of Palms City Council.

D) Deliverables

a. An executive summary report with findings.

b. All editable files and templates for common needs, such as signage, brochures, webpage

layout, PowerPoint presentations, social media, report covers, letterheads, business

cards, email signatures, etc.

c. Create branding guidelines to ensure consistency in all communications and promotional

efforts.

E) Strategic brand implementation and engagement

Guide the implementation of The City of Isle of Palm’s new brand identity and identify ongoing

strategies for communicating, maintaining, and enhancing the brand’s value as a family friendly

beach vacation destination over the first three years following introduction.

Identify both short- and long-term strategies and tactics for communicating the new brand,

including a timeline, utilizing a variety of communication tools.

Provide guidance for the City of Isle of Palms team on how to implement and use the new

brand.

Assist with creating a roll-out plan for the brand launch, including community events, digital

campaigns, and other promotional activities.

F) Project Budget

The total budget for this project is $50,000.

Deadline for Questions

2:00pm, Eastern Time, Wednesday, April 29, 2026.

Proposers should send questions regarding this Request for Proposals to Joshua Uys, Public

Information Officer, in writing or email to juys@iop.net. Questions received before this deadline will

be answered via addendum posted on the City’s website at http://www.iop.net/requests-for-bids-

proposals. Questions received after this deadline will not be answered

Submittal Instructions

Douglas Kerr

City Administrator

City of Isle of Palms

1207 Palm Boulevard

Post Office Box 508, Isle of Palms, South Carolina 29451

Deadline for Submissions

10:00am, Eastern Time Wednesday, May 6, 2026.

Proposals will be received at 1207 Palm Boulevard, Isle of Palms, South Carolina 29451 in a sealed

envelope. Sealed envelopes must be clearly marked “RFP 2026.02, City Branding” and include one

(1) hard copy and one (1) electronic copy saved to a USB flash drive.

It will be the responsibility of the proposers to verify receipt by the City. Proposals may be delivered

by hand or by mail, but no proposal shall be considered which is not actually received by the City at

the place, date and time appointed by the City and the City shall not be responsible for any failure,

misdirection, delay or error resulting from the selection by any proposer of any means of delivery.

All proposals submitted shall include a current e-mail address. Once selection is complete, Notice of

Award shall be posted on the City’s website. Notice of Award and notices of non-award shall be sent

to all Proposers via e-mail. Proprietary and/or Confidential Information: Your proposal is a public

document under the South Carolina Freedom of Information Act (FOIA), except as to information

that may be treated as confidential as an exception to disclosure under the FOIA. If you cannot

agree to this standard, please do not submit your proposal. All information that is to be treated as

confidential and/or proprietary must be CLEARLY identified, and each page containing confidential

and/or proprietary information, in whole or in part, must be stamped and/or denoted as

CONFIDENTIAL, in bold, in a font of at least 12-point type, in the upper right-hand corner of the

page. All information not so denoted and identified will be subject to disclosure by the City.

Proposers acknowledge and agree that the City will not be liable for any costs, expenses, losses,

damages (including damages for loss of anticipated profit) or liabilities incurred by the respondent or

any member of the respondent’s organization as a result of, or arising out of, submitting a proposal,

negotiating changes, or due to the City’s acceptance or non-acceptance of the proposal or the

rejection of any and all proposals. Proposers are responsible for submission of accurate, adequate

and clear descriptions of the information requests. Neither issuance of the RFP, preparation and

submission of a response, nor the subsequent receipt and evaluation of any response by the City of

Isle of Palms will commit the City to award a contract to any respondent even if all the requirements

in the RFP have been met. Proposers must have or be able to procure an Isle of Palms Business

License. Firms considering submission under this RFP will be expected to have read and be

prepared to enter into the attached contract, which is a part of this RFP. The City of Isle of Palms

reserves the right to accept or reject any and all proposals, or any parts thereof; to waive

irregularities or informalities in any proposal received to allow the proposal to be considered; to

negotiate terms and conditions with Proposers; and to select a Proposer or to cancel in whole or in

part this RFP, if it is in the best interest of the City to do so. Those proposals determined not to be in

compliance with provisions of this RFP and the applicable laws and or regulations will not be

processed.

By signing its proposal, proposer certifies that it will comply with the applicable requirements of Title

8, Chapter 14 of the South Carolina Code of Laws and agrees to provide the City upon request any

documentation required to establish either: (a) that Title 8, Chapter 14 is inapplicable both to Bidder

and its subcontractors or sub-subcontractors; or (b) that proposer and its subcontractors or sub

subcontractors are in compliance with Title 8, Chapter 14. Pursuant to Section 8-14-60, “A person

who knowingly makes or files any false, fictitious, or fraudulent document, statement, or report

pursuant to this chapter is guilty of a felony and, upon conviction, must be fined within the discretion

of the court or imprisoned for not more than five years, or both.” Proposer agrees to include in any

contracts with its subcontractors language requiring its subcontractors to (a) comply with the

applicable requirements of Title 8, Chapter 14 and (b) include in their contracts with sub-

subcontractors, language.

Evaluation Criteria

Criteria

Company Qualifications/Experience

Project approach and proposed execution of

the project and timeline

Clarity & Completeness of the proposal:

Extent to which the instructions in the RFP

were followed.

Accuracy in reflection of the project’s

assumptions & requirements.

Total cost for branding designs, pallets, logos,

research, and branding

package/manual. Itemized cost and breakdown

of services

Company references

TOTAL

Points

100

This page summarizes the opportunity, including an overview and a preview of the attached documents.

* Disclaimer: This website provides information about bids, requests for proposals (RFPs), or requests for qualifications (RFQs) for convenience only and does not serve as an official public notice. Individuals who wish to respond to or inquire about bids, RFPs, or RFQs should contact the relevant government department directly.

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Rebranding

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