R701 - Friday Night Lights

Agency: DEPT OF DEFENSE
State: Maryland
Type of Government: Federal
FSC Category:
  • R - Professional, Administrative and Management Support Services
NAICS Category:
  • 541810 - Advertising Agencies
Posted Date: Jul 1, 2025
Due Date: Jul 14, 2025
Solicitation No: N0018925QZ123
Original Source: Please Login to View Page
Contact information: Please Login to View Page
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Description

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R701 - Friday Night Lights
Active
Contract Opportunity
Notice ID
N0018925QZ123
Related Notice
Department/Ind. Agency
DEPT OF DEFENSE
Sub-tier
DEPT OF THE NAVY
Major Command
NAVSUP
Sub Command
NAVSUP GLOBAL LOGISTICS SUPPORT
Sub Command 2
NAVSUP FLC NORFOLK
Office
NAVSUP FLT LOG CTR NORFOLK
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General Information
  • Contract Opportunity Type: Combined Synopsis/Solicitation (Original)
  • Original Published Date: Jul 01, 2025 02:48 pm EDT
  • Original Date Offers Due: Jul 14, 2025 04:00 pm EDT
  • Inactive Policy: Manual
  • Original Inactive Date: Jul 18, 2025
  • Initiative:
    • None
Classification
  • Original Set Aside:
  • Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
  • NAICS Code:
    • 541810 - Advertising Agencies
  • Place of Performance:
    10706 Beaver Dam Rd, Hunt Valley, MD 21030
    USA
Description
4x 30-minute commercials in each Friday Night Rivals game
Naming rights to the Halftime Show
Sponsor logo on screen throughout the halftime show
Scoreboard Sponsorship - 1 quarter per game,
Replay Swoosh Sponsorship - 1 quarter per game
In-game interview in 3 selected games
On-site opportunities at select games including signage and promotional materials at schools,
25x Thank you Promotional Announcements,
Customized Digital Campaign.

Lead sheets will be used for all visitors at the Navys site to capture ROI.

Period of Performance: 05August 2025 - 01 January 2026

In conclusion, the requested services represent the minimum requirements of the government.
Attachments/Links
Contact Information
Contracting Office Address
  • ATTENTION CODE 301 1968 GILBERT STREET SUITE 600
  • NORFOLK , VA 23511-3392
  • USA
Primary Point of Contact
  • John Lavelle 771-229-2813 John Lavelle
    Contract Specialist
    NAVSUP Fleet Logistics Center Norfolk
    John.r.lavelle2.civ@us.navy.mil
    1-771-229-2813
  • john.r.lavelle@navy.mil
Secondary Point of Contact


History
  • Jul 01, 2025 02:48 pm EDTCombined Synopsis/Solicitation (Original)
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