Pueblo Transit Vanpool Marketing Campaign

Pueblo Transit is seeking a qualified marketing firm to design and execute a comprehensive six‑month campaign that increases public awareness, strengthens ridership, and expands employer engagement for the Pueblo Transit Vanpool Program. The selected firm will be responsible for delivering high‑quality creative assets, targeted outreach strategies, and measurable outcomes that support long‑term program growth.

The marketing partner will develop and implement a full suite of services, including branding, creative development, digital advertising, social media strategy, employer‑focused communications, community engagement tools, media relations, and performance reporting. The campaign will position vanpooling as a flexible, reliable, and environmentally beneficial commuting option that supports workforce mobility and enhances regional connectivity.

Firms with experience in public transit, transportation demand management, sustainability messaging, or employer‑oriented campaigns are strongly encouraged to apply.

The Pueblo Transit Vanpool Program is a regional mobility initiative designed to help groups of commuters share rides in comfortable, recent‑model vans and SUVs. The program supports residents who travel long distances to work, particularly those commuting to major employment centers within and beyond Pueblo County. By reducing the number of single‑occupant vehicles on the road, vanpooling helps improve air quality, reduce roadway congestion, and strengthen workforce connectivity across the region.