Promoted Posts on Meta Platforms

This is a single source posting notification; there are no solicitation documents for download. Note this posting is not a Request for Bid (RFB) or Request for Proposal (RFP).

The Minnesota Department of Health intends to enter into an agreement with Meta, to provide promoted posts on Facebook. Promoted ads placement with Meta Platforms, Inc. (Meta), allows follower interaction with the post. The post is placed on Facebook and Meta’s other social media platforms like Instagram. Meta also provides result measurements.

Placing a promoted post through Meta helps Health meet its mission of protecting, maintaining, and improving the health of all Minnesotans because it can advertise not just to the current audience on the platform, but to all Minnesotans. Promoted posts on Facebook allows Health to target the entire state, which furthers our opportunity to reach Minnesotans in both rural and urban areas. Health must control all paid promoted posts, including the content of the post, when the post is created, when it is posted, and for how long each advertisement will be posted.

It has been determined that placing promoted posts directly with Meta is the only commercially reasonably available service that meets our business needs, and the services requires are not available from other third parties.

If there are any concerns regarding this single source opportunity, contact Maria Rodriguez at Maria.rodriguez@state.mn.us before July 30, 2025, at 11:00 AM Central Time. Include the reference number and title of the posting in the subject line. Or you may call the HelpLine at 651.296.2600 (MN Relay Service for persons with speech or hearing disabilities: 711 or 1.800.627.3529) or fax your request to 651.297.3996, ATTN: HelpLine.