NHPS School Choice Media Buyer - SY 2024-2025

Agency: City of New Haven
State: Connecticut
Type of Government: State & Local
NAICS Category:
  • 541613 - Marketing Consulting Services
  • 541810 - Advertising Agencies
Posted Date: Nov 3, 2024
Due Date: Nov 19, 2024
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Project ID:

Title: NHPS School Choice Media Buyer - SY 2024-2025

Addenda: 0

Release Date: 11/5/2024

Due Date: 11/19/2024

Post Information
Posted At:Sun, Nov 3, 2024 9:00 AMSealed Bid Process:Yes (Bids Sealed / Pricing Sealed)Private Bid:No
Overview
Summary

The Office of School Choice & Enrollment is seeking proposals from qualified vendors to provide comprehensive media buying services as well as develop media and advertising strategies that will effectively showcase the diverse theme-based magnet programs offered by New Haven Public Schools. This initiative supports the district's comprehensive school choice process, which occurs annually from January to March. Additionally, the selected vendor will collaborate with the Office of School Choice & Enrollment to ensure the strategic placement of commercials, radio advertisements, print media, and digital promotions. The objective is to reach a clearly defined target audience based on geographic location, family size, race, and educational attainment.

Background

This project is significant as it highlights the magnet programming offered by New Haven Public Schools and enhances our marketing efforts for these institutions. It will play a vital role in supporting annual enrollment objectives and ensuring compliance with diversity goals for interdistrict magnet programming.

Timeline
Solicitation/Advertise Date:
November 5, 2024
Question & Clarification Deadline:
November 12, 2024, 11:00am
Solicitation Due Date:
November 19, 2024, 11:00am
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