Naming Rights Marketing & Sponsorship Services

CITY OF GREEN BAY
REQUEST FOR PROPOSAL (RFP)
RFP: 2026-15
Title: Naming Rights Marketing & Sponsorship Services
City Agency: Community & Economic Development
Due Date: June 8, 2026 2 P.M. CST
CC: 91500, 91800

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES
1 NOTICE TO PROPOSERS .............................................................................................................. 2
1.1 SUMMARY ................................................................................................................................... 2
1.2 IMPORTANT DATES ......................................................................................................................... 2
1.3 FORMAT ...................................................................................................................................... 2
1.4 LABELING .................................................................................................................................... 2
1.5 DELIVERY OF PROPOSALS ................................................................................................................ 3
1.6 APPENDIX A - STANDARD TERMS & CONDITIONS ................................................................................... 3
1.7 APPENDIX B - SAMPLE CONTRACT FOR PURCHASE OF SERVICES ............................................................... 3
1.8 MULTIPLE PROPOSALS .................................................................................................................... 3
1.9 CITY OF GREEN BAY CONTACT INFORMATION........................................................................................ 4
1.10 INQUIRIES, CLARIFICATIONS, & EXCEPTIONS ........................................................................................ 4
1.11 ADDENDA ................................................................................................................................... 4
1.12 PROPOSAL DISTRIBUTION NETWORKS ................................................................................................. 4
1.13 ORAL PRESENTATIONS/SITE VISIT MEETINGS ........................................................................................ 5
1.14 ACCEPTANCE/REJECTION OF PROPOSALS ............................................................................................ 5
1.15 WITHDRAWAL OR REVISION OF PROPOSALS ......................................................................................... 5
1.16 SUBCONTRACTING OR THIRD-PARTY PAYMENTS .................................................................................... 5
1.17 NON-RESTRICTIVE SPECIFICATIONS AND VENDOR ALTERNATES ................................................................. 5
1.18 NON-MATERIAL AND MATERIAL VARIANCES .......................................................................................... 6
1.19 PUBLIC RECORDS ......................................................................................................................... 6
1.20 CONTRACT QUANTITIES .................................................................................................................. 7
1.21 USAGE REPORTS ........................................................................................................................... 7
1.22 PARTIAL AWARD ............................................................................................................................ 7
1.23 TAX EXEMPT ................................................................................................................................. 7
1.24 COOPERATIVE PURCHASING ............................................................................................................ 7
1.25 APPEALS PROCESS ........................................................................................................................ 8
2 DESCRIPTION OF SERVICE/COMMODITIES .................................................................................. 9
2.1 BACKGROUND & PURPOSE .............................................................................................................. 9
2.2 PROPOSERS RESPONSIBILITY ............................................................................................................ 9
2.3 GENERAL REQUIREMENTS ............................................................................................................... 9
2.4 SCOPE OF WORK ........................................................................................................................ 10
3 PROPOSAL REQUIREMENTS & SELECTION ................................................................................. 15
3.1 SUBMITTAL REQUIREMENTS & CRITERIA............................................................................................. 15
3.2 EVALUATION CRITERIA .................................................................................................................. 15
3.3 PROPOSAL SCORING.................................................................................................................... 16
3.4 COST PROPOSAL ........................................................................................................................ 16
3.5 AWARD & FINAL OFFERS ............................................................................................................... 16
3.6 NEGOTIATE CONTRACT TERMS ........................................................................................................ 17
4 REQUIRED CONTENT FOR SUBMITTAL OF PROPOSAL ................................................................. 18
4.1 FORM A - SIGNATURE OF AFFIDAVIT ................................................................................................ 18
4.2 FORM B - RECEIPT OF FORMS & SUBMITTAL CHECKLIST ....................................................................... 18
4.3 FORM C - VENDOR PROFILE INFORMATION ...................................................................................... 18
4.4 FORM D - PROPOSAL OFFER FORM ................................................................................................ 18
4.5 FORM E - REFERENCES ............................................................................................................... 18
4.6 FORM F - CONFIDENTIAL & PROPRIETARY INFORMATION ...................................................................... 18

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES
1 NOTICE TO PROPOSERS
1.1 Summary
The City of Green Bay ("City") is soliciting Proposals from qualified Firms for Naming Rights
Marketing & Sponsorship Services. Firms submitting Proposals ("Proposers") are required to read
this Request for Proposals ("RFP") in its entirety and follow the instructions contained herein.
1.2 Important Dates
Deliver Proposals no later than the DUE date and time indicated below. The City reserves the right
to reject all late Proposals:
RFB Issue Date: May 12, 2026
Pre-Bid/Site Inspection Date: N/A
Questions Due Date: June 1, 2026
Addendum Posted Date June 3, 2026
Due Date: June 8, 2026 by 2:00 PM (CST)
1.3 Format
The City will not consider illegible Proposals.
Elaborate Proposals (i.e., expensive artwork) beyond that sufficient to present a complete and
effective Proposal, are not necessary or desired.
Please include: one (1) original, three (3) copies, and one (1) digital copy (.pdf file) on an
electronic storage device (USB Flash Drive), clearly marked.
Complete and return Forms [A THROUGH F] and any mandatory forms to the City of Green Bay
Purchasing Department with your submittal.
1.4 Labeling
All Proposals must be clearly labeled: Proposer's Name and Address
Title: Naming Rights Marketing & Sponsorship Services
RFP: 2026-15
All email correspondence must include RFP 2026-15 in the subject line.

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES
1.5 Delivery of Proposals
Emailed or faxed Proposals will NOT be considered.
Proposals must be delivered as instructed. Deliveries to other City departments and/or locations
may result in disqualification.
City of Green Bay Purchasing Department
Delivery of Hard Copies via U.S. Mail or
100 North Jefferson St. - Room 410
Common Carrier - Delivery To:
Green Bay, WI 54301
eBidding platform on DemandStar
Delivery of Electronic Copies To: (see Section 1.12) or on a commonly used
media with hard copies (see Section 1.3).
NOTE: When mailing your response via a third-party delivery service, the outside of the packaging
MUST be clearly marked with the RFP name and number. This ensures that the Proposal can be
delivered to the correct purchasing agent without having to open the Proposal.
1.6 Appendix A - Standard Terms & Conditions
Proposers are responsible for reviewing this attachment prior to submission of their Proposals. The
City of Green Bay Standard Terms & Conditions are the minimum requirements for the submission
of Proposals.
1.7 Appendix B - Sample Contract For Purchase of Services
Proposers are responsible for reviewing this attachment prior to submission of their Proposals. The
Sample Contract for Purchase of Services shall serve as the basis of the contract resulting from this
RFP. The terms of this template contract shall become contractual obligations following award of
the RFP. By submitting a Proposal, Proposers affirm their willingness to enter into a contract
containing these terms (applicable only to Proposals for services).
The City of Green Bay utilizes a web based electronic signature program (DocuSign) for the
execution of contracts that do not require notarization. By submitting your Proposal, you agree to
the use of this program to sign documents should you receive an award. There is no cost to the
Proposer associated with this process.
1.8 Multiple Proposals
Multiple Proposals from Proposers are permitted; however, each must fully conform to the
requirements for submission. Proposers must sequentially label (e.g., Proposal #1, Proposal #2)
and separately package each Proposal. Proposers may submit alternate pricing schemes without
having to submit multiple Proposals.

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES
1.9 City of Green Bay Contact Information
The City of Green Bay Purchasing Dept. administers the procurement function:
Troy Van Handel
City of Green Bay Purchasing Department
100 North Jefferson St. - 410
Green Bay, WI 54301
(920) 448-3049
Contacting City staff outside of the Purchasing Department regarding this RFP without written
consent from the Purchasing Department may result in your Proposal being rejected.
1.10 Inquiries, Clarifications, & Exceptions
Proposers are to raise any questions they have about the RFP document without delay. Direct all
questions, in writing, to the Purchasing Department Buyer listed in Section 1.9.
Proposers finding any significant ambiguity, error, conflict, discrepancy, omission, or other
deficiency in this RFP document shall immediately notify the Buyer and request clarification. In the
event that it is necessary to provide additional clarification or revision to the RFP, the City will post
addenda - see Section 1.11 below. Proposers are strongly encouraged to check for addenda
regularly.
Proposals should be as responsive as possible to the provisions stated herein. A prospective
vendor may take "exception" to Proposal terms, conditions, specifications and dates stated within
the Proposal package. However, the City of Green Bay reserves the right to disqualify any and all
Proposals submitted which include exceptions, if deemed not in the City's best interests.
1.11 Addenda
In the event that it is necessary to provide additional clarification or revision to the RFP, the City will
post addenda to its Proposals distribution websites - see Section 1.12. It is the Proposers
responsibility to regularly monitor the websites for any such postings. Proposers must acknowledge
the receipt of any Addenda on Form B. Failure to retrieve addenda and include their provisions may
result in disqualification.
1.12 Proposal Distribution Networks
The City of Green Bay posts all Request for Proposals, addenda, tabulations, awards and related
announcements on two distribution networks - VendorNet and DemandStar. The aforementioned
documents are available exclusively from these websites. It is the Proposers responsibility to
regularly monitor the Proposal distribution network for any such postings. Proposers failure to
retrieve such addenda and incorporate their appropriate provisions in their response may result in
disqualification. Both sites offer free registration to City Proposers.

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES
State of Wisconsin and Local Agencies Proposal Network. Registration is free -
VendorNet:
https://vendornet.wi.gov/
National Proposal Network - Free subscription is available to access Proposals
from the City of Green Bay and other Wisconsin agencies, participating in the
DemandStar: Wisconsin Association of Public Procurement (WAPP). A fee is required if
subscribing to multiple agencies that are not included in WAPP.
https://network.demandstar.com/
1.13 Oral Presentations/Site Visit Meetings
Proposers may be asked to attend meetings, make oral presentations, inspect City locations or
make their facilities available for a site inspection as part of this RFP process. Such presentations,
meetings or site visits will be at the Proposers expense.
1.14 Acceptance/Rejection of Proposals
The City reserves the right to accept or reject any or all Proposals submitted, in whole or in part, and
to waive any informalities or technicalities, which at the City's discretion is determined to be in the
best interests of the City. Further, the City makes no representations that a contract will be awarded
to any Proposer responding to this request. The City expressly reserves the right to reject any and all
Proposals responding to this invitation without indicating any reasons for such rejection(s). Any
Proposals submitted without all required forms as indicated shall be rejected.
The City reserves the right to postpone due dates and openings for its own convenience and to
withdraw this solicitation at any time without prior notice.
1.15 Withdrawal or Revision of Proposals
Proposers may, without prejudice, withdraw Proposals submitted prior to the date and time
specified for receipt of Proposals by requesting such withdrawal before the due time and date of
the submission of Proposals. After the due date of submission of Proposals, no Proposals may be
withdrawn for a period of 90 days or as otherwise specified or provided by law. Proposers may
modify their Proposals at any time prior to opening of Proposals.
1.16 Subcontracting or Third-Party Payments
All subcontractors shall be pre-approved upon award by the City before any work begins.
Subcontractors must abide by all terms and conditions of the Proposal. The prime contractor shall
be responsible for all subcontractor(s) work and payment.
1.17 Non-Restrictive Specifications and Vendor Alternates
Specifications are intended to define the general level of quality and performance of this purchase
and not to restrict competition. Vendors may offer one or more alternates with lesser or greater

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES
features; however, the City reserves the right to make its selection based on the best interest of the
City. Vendors offering alternates shall submit, with their quote, an itemized comparison with this
specification, documenting equivalence for quality, performance, etc. Failure to identify exceptions
or deviations in this manner may be a basis to declare the quote as non-responsive. If in your
opinion, any of the specifications, terms and conditions of this RFP prevents you from offering a
quote, consideration will be given to a Vendor's request for change.
1.18 Non-Material and Material Variances
The City reserves the right to waive or permit cure of non-material variances in the offer if in the
judgment of the City, it is in the City's best interest to do so. The determination of materiality is in
the sole discretion of the City.
1.19 Public Records
Proposers are hereby notified that all information submitted in response to this RFP may be made
available for public inspection according to the Public Records Law of the State of Wisconsin or
other applicable public record laws. Information qualifying as a "trade secret" - defined in State of
Wisconsin Statutes - may be held confidential.
Proposers shall seal separately and clearly identify all information they deem to be "trade secrets,"
as defined in the State of Wisconsin Statutes. Do not duplicate or co-mingle information, deemed
confidential and sealed, elsewhere in your response.
s. 19.36(5)
(5) TRADE SECRETS. An authority may withhold access to any record or portion of a record
containing information qualifying as a trade secret as defined in s. 134.90(1)(c).
s. 134.90(1)(c)
(c) "Trade secret" means information, including a formula, pattern, compilation, program, device,
method, technique or process to which all of the following apply:
1. The information derives independent economic value, actual or potential, from not being
generally known to, and not being readily ascertainable by proper means by, other persons who can
obtain economic value from its disclosure or use.
2. The information is the subject of efforts to maintain its secrecy that are reasonable under the
circumstances.
The City cannot ensure that information will not be subject to release if a request is made under
applicable public records laws. The City cannot consider the following confidential: a Proposal in
its entirety, price Proposal information, or the entire contents of any resulting contract. The City will
not provide advance notice to Proposers prior to release of any requested record.

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES
To the extent permitted by such laws, it is the intention of the City to withhold the contents of
Proposals from public view - until such times as competitive or bargaining reasons no longer
require non-disclosure, in the City's opinion. At that time, all Proposals will be available for review
in accordance with such laws.
1.20 Contract Quantities
The estimated annual quantities identified for each item on the Proposal Offer Form are for
Proposal purposes only and are based on historical data. The City does not guarantee to purchase
any specific quantity or dollar amount. Proposals that state the City must guarantee a specific
quantity or dollar amount may be disqualified.
1.21 Usage Reports
Annually, successful Proposers may be asked to furnish the City of Green Bay Purchasing
Department with usage reports summarizing the ordering history for each City Departments served
during the previous contract year. The report, at a minimum, must include each and every item or
service ordered during the period, its total quantities and dollars by item/service and in total. The
City reserves the right to request usage reports at any time and request additional information, if
required, when reviewing contract activity.
1.22 Partial Award
Unless otherwise noted, it will be assumed that Proposers will accept an order for all or part of the
items/services priced.
1.23 Tax Exempt
The City of Green Bay as a municipality is exempt from payment of Federal Excise Taxes and State
of Wisconsin Taxes per Wisconsin Statute 77.54(9a). Federal Tax ID #39-6005458. A completed
Wisconsin Department of Revenue Form S-211 (R.2-00) can be requested through the Purchasing
Department. Our tax-exempt number is 008-0000428893-07.
1.24 Cooperative Purchasing
Proposers may choose to extend prices offered on Proposals to other municipalities. Under
Wisconsin Statutes, a municipality is defined as a county; city; village; town; school district; board
of school directors; sewer district; drainage district; vocational, technical and adult education
district; or any other public or quasi-public corporation, officer, board or other body having the
authority to award public contracts. This is known as "cooperative" or "piggyback" purchasing, a
practice common amongst units of government. The City is not responsible for any contract
resulting from a cooperative purchase using this RFP as a basis; they are made solely between the
Proposers and third-party unit of government.

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES
1.25 Appeals Process
Notices of intent to protest and protests must be made in writing. Protestors should make their
protests as specific as possible and should identify Wisconsin Statutes or City of Green Bay
Ordinance Provisions that are alleged to have been violated.
The written notice of protest must be filed with the Procurement Manager, Green Bay, WI, 100 North
Jefferson St. Room 410, Green Bay, WI 54301, and received no later than 72 business hours after
the intent to award notice is issued.

2026-15 NAMING RIGHTS MARKETING & SPONSORSHIP SERVICES
2 DESCRIPTION OF SERVICE/COMMODITIES
2.1 Background & Purpose
The City of Green Bay ("City") seeks to engage a qualified Firm to provide comprehensive naming
rights marketing and sponsorship services for the City of Green Bay Convention Center. Naming
rights agreements represent a complex and specialized segment of the sponsorship marketplace,
requiring expert knowledge of brand valuation, corporate sponsor behavior, hospitality sector
positioning, and contract structuring.
The selected firm will be responsible for designing and executing a full-cycle naming rights
program, from initial market assessment through final agreement execution. The City intends for
this engagement to result in a fully negotiated and executed naming rights partnership that
maximizes long-term value, ensures brand alignment, and positions the property competitively
within the sponsorship marketplace.
2.2 Proposers Responsibility
Proposers shall examine this RFP and shall exercise their judgment as to the nature and scope of
the work required. No plea of ignorance concerning conditions or difficulties that exist or may
hereafter arise in the execution of the work under the resulting contract, as a consequence of
failure to make necessary examinations and investigations, shall be accepted as an excuse for any
failure or omission on the part of the Proposer(s) to fulfill the requirements of the resulting contract.
2.3 General Requirements
1. Staffing & Expertise
The Proposer shall assign a dedicated project team with demonstrable experience in naming rights
transactions, hospitality sector sponsorship, and corporate partnership marketing. Key personnel
identified in the proposal shall remain assigned to the engagement for its duration unless the City
approves a substitution in writing. Any proposed substitution must be of equal or greater
qualifications to the individual being replaced.
2. Reporting and Communication
The Proposer shall provide written status reports on a cadence agreed upon at contract execution,
with a minimum frequency of bi-weekly during active outreach and negotiation phases. Status
reports shall address prospect pipeline activity, milestones completed, upcoming activities, issues
requiring City decisions, and any recommended adjustments to strategy or approach.
3. City Approvals
The Proposer shall not advance to the next phase of the engagement without written City approval
of deliverables from the preceding phase. The City reserves the right to pause, redirect, or modify
the scope at any phase based on market conditions, organizational priorities, or other factors, and