Name, Image, Likeness (NIL) - Montana State University

NOTE: updated to include RFI responses and updated PWS.

This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.

This Solicitation, W9124V-25-R-A001 is issued as a request for proposal (RFP) using FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-05, effective May 22, 2024.

This is a Small Business set-aside.

The associated NAICS code is 541810 "Advertising Agencies", with a size standard of $25.5M.

NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services.

Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS).

Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Name, Image, Likeness (NIL) Influencer Marketing Services. Although the Government reserves the right, the Government intends to evaluate proposals and award a contract without discussions. Therefore, proposals should contain the offeror’s best terms from a price and technical standpoint.

Basis of Award: The Government will evaluate all proposals to determine the best value to the Government when evaluating past performance, contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s intent for this requirement.

Proposal Submission Instructions: Proposals shall include Point of Contact name with contact phone/email, CAGE/UEI, Socio-economic status, monthly and total price, technical description, and references. See attached Performance Work Statement (PWS) for further details.

Questions and RFIs shall be submitted by the deadline of 1700 MDT on 28 January, 2025 via email to kayla.a.rasmussen2.civ@army.mil. A consolidated Government response will be posted to this solicitation after the deadline.

Submit Proposals electronically via email to kayla.a.rasmussen2.civ@army.mil with the following subject: RFP W9124V-25-R-A001 (Company Name). All proposals shall be submitted by 1700 MDT on 10 February, 2025. Late submissions will not be considered.

Prior to Contract award, the business must be registered on System for Award Management (SAM) website http://www.sam.gov. Registration must be “ACTIVE” at the time of award.