Monroe County Public Health Media Campaign Due Friday, May 1, 2020 @ 4:00 PM EST

Agency: Monroe County
State: Michigan
Type of Government: State & Local
NAICS Category:
  • 541613 - Marketing Consulting Services
  • 541690 - Other Scientific and Technical Consulting Services
  • 541810 - Advertising Agencies
  • 541820 - Public Relations Agencies
  • 541990 - All Other Professional, Scientific, and Technical Services
Posted Date: Apr 17, 2020
Due Date: May 1, 2020
Bid Source: Please Login to View Page
Contact information: Please Login to View Page
Bid Documents: Please Login to View Page
Monroe County Public Health Media Campaign Due Friday, May 1, 2020 @ 4:00 PM EST

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COUNTY OF MONROE,
MICHIGAN
REQUEST FOR PROPOSAL
PUBLIC EDUCATION CAMPAIGN SERVICES
Issued to Professional Firms: Thursday, April 16, 2020
Proposal Responses Due: Friday, May 1, 2020 @ 4:00 P.M. EST.
Monroe County Finance Office
125 East Second Street
Monroe, MI 48161
1
MONROE COUNTY
FINANCE DEPARTMENT
125 East Second Street Monroe, Michigan 48161-2197
Telephone: (734) 240-7250 Fax (734) 240-7266
April 16, 2020
Dear Advertising Agency:
The County of Monroe is soliciting proposals from qualified professional firms for the
development of creative and marketing collateral materials in order to support messaging
promoting proper handwashing to prevent illness. Services will include creation of
visual/print (hard copy) items, digital/social advertisements, and media-buy and
placement management.
Interested firms should refer to the project requirements as outlined in the Request for
Proposal.
The final date for submitting a proposal is Friday, May 1, 2020 at 4:00 P.M. Eastern
Standard Time to Annamarie Osment, Monroe County Finance Department, 2nd Floor,
125 East Second Street, Monroe, Michigan 48161. Your proposal must be sealed and
clearly marked “Public Health Education Campaign Proposal” so that no error in
opening may occur. Alternatively, respondents may submit proposals by the same
deadline via electronic mail as a separate Microsoft Word or PDF document attachment
to annamarie_osment@monroemi.org. Indicate on the cover of the transmission in the
subject header a sealed proposal is attached.
The County of Monroe reserves the right to accept or to reject any and all proposals, to
waive any irregularities and to make an award that is determined by the County of
Monroe to be in the best interest of the County.
Sincerely,
Annamarie Osment
Operations Coordinator
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Table of Contents
Project Description……………………………………………………………………..5
Proposal Content……………………………………………………………………….6
General Information/Requirements…………………………………………………….6
A. Receiving Office…………………………………………………………………….6
B. Return of RFP…………………………………………………...…………………..6
C. Economy of Preparation…………………………………………………………….7
D. Time Period of Evaluation………………………………………………………….7
E. Addenda and Supplements to RFP………………………………………………….7
F. Rejection of Proposals………………………………………………………………7
G. County’s Reservation of Rights…………………………………………………….7
H. Proposal/Contract Award…………………………………………………………...8
I. News Release………………………………………………………………………...8
J. Proprietary Information………………………………………………………………9
K. Incurred Bidder Costs……………………………………………………………….9
L. Inspection of Work Site(s)…………………………………………………………..9
M. Qualifications……………………………………………………………………….9
N. Other Provisions…………………………………………………………………….9
O. Contract Terms………………………………………………………………………9
P. Cancellation………………………………………………………………………….9
Q. Laws, Rules and Regulations…………………………………………………......9
R. Prime Contractor Responsibilities………………………………………………….10
S. Insurance……………………………………………………………...………….....10
3
T. Workmanship……………………………………………………………………..11
U. Owner’s Representative…………………………………………………………..11
V. Guaranty/Warranty………………………………………………………………..11
W. Freedom of Information Act……………………………………………………...11
Proposal Form………………………………………………………………………...12
4
Project Description
The Monroe County Health Department (MCHD) has received grant funds from the
Michigan Department of Health and Human Services (MDHHS) to be used to provide
education and to conduct vaccination outreach to Michigan residents at high risk of
contracting hepatitis A.
The main messages for the education campaign will promote:
Proper handwashing technique
The importance of handwashing in general illness prevention (not limited to
hepatitis A prevention)
MCHD seeks to enter into a contractual relationship with a person or organization to
develop a comprehensive public education campaign which will launch in May 2020 and
run through August 2020. Services will include creation of visual/print (hard copy) items,
digital/social advertisements, short videos and media-buy and placement management.
The selected vendor will provide a media analysis which will include tracking and
reporting of ad placements and impressions, digital/social media traffic, and other
valuable metrics.
The award ceiling for this funding opportunity is $20,000 and is available over the course
of 4 months, from May 2020 through August 2020. It is important to note that price will
be a significant consideration during the evaluation period; MCHD will evaluate
proposals based on “best value”. As a governmental agency that receives public and
private funding, MCHD is committed to the effective and efficient use of its limited grant
funds for education and marketing. MCHD is seeking a consultant who will consider this
RFP as an opportunity to support MCHD in its work of improving lives and would be
willing to make a pro bono contribution of time and/or expense to supplement the
proposed budget if needed.
Goals for educational campaign
1. Develop a media campaign to educate on the importance of proper handwashing
to prevent illness. Elements of the campaign should include as a minimum, the
digital/social ads, print collateral materials for distribution, and any other creative
elements of the campaign.
2. Facilitate the media buy and placement for the campaign ensuring a diverse media
mix across a variety of platforms, including the following:
a. Digital advertising (using geo-fencing and targeted advertisements);
b. Social media advertising (using boosted posts or targeted ads);
c. Traditional advertising;
d. Over the top TV ads;
e. Other creative and potential approaches to paid/earned media.
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