Mobile Data Analytics Services (RFP 26-07)

CITY OF NORCROSS
REQUEST FOR PROPOSALS
MOBILE DATA ANALYTICS SERVICES
RFP 26-07
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CITY OF NORCROSS
REQUEST FOR PROPOSALS
MOBILE DATA ANALYTICS SERVICES
RFP 26-07
The City of Norcross is seeking competitive sealed proposals from qualified companies
for a mobile data analytics solution to provide foot traffic analytics related to special events and
merchant activity, using flexible geofence boundaries. The information should be presented in
various report formats that offer customized searches. The data collected and analyzed through
the solution will be used to strengthen and grow existing events, provide downtown business
with actionable insights, and assist city departments with strategic planning. Interested firms
shall be licensed, insured, and bonded. The initial contract term will be for 1-year, with up to 2
additional renewal option years.
The proposal package should be clearly marked "RFP 26-07- MOBILE DATA ANALYTICS
SERVICES" on its face and submitted by 12:00 p.m. on June 5, 2026, to the address below.
Please submit two printed copies and one electronic copy (USB) of your RFP package to:
Charlene Marsh
Procurement & Capital Projects Manager
City of Norcross Public Works Department
345 Lively Avenue
Norcross, GA 30071
Both printed and electronic copies must contain the same information. Return address must be
clearly marked on the outside of the proposal packet.
There is no pre-proposal meeting for this solicitation.
Please submit questions/requests via e-mail only to procurement@norcrossga.net by 5:00 p.m.
on May 28, 2026. Questions and answers will be posted in an addendum on the City Website.
No proposal will be received or accepted after the above specified date and time.
Submissions received after the designated date and time will be deemed invalid and
returned unopened to the firm.
No proposal may be withdrawn within thirty (30) days after the proposal deadline. Requests for
withdrawals must be submitted in writing. All proposals shall remain firm for 90 days after the
submission deadline.
We appreciate your interest in the City of Norcross!
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INTRODUCTION
The City of Norcross is seeking proposals for a mobile data analytics solution to provide
foot traffic analytics related to special events and merchant activity, using flexible geofence
boundaries. Having accurate attendance projections will allow the City to allocate staff and
resources more efficiently for events. Providing downtown businesses with meaningful visitor
insights will help increase traffic to the historic district. Access to credible, measurable data will
also strengthen grant applications, guide marketing decisions, evaluate the success of
promotional efforts, and ensure more effective use of City resources. The city will not consider
systems that must live on the city's local servers. Intended implementation to begin by July
2026.
PROJECT DESCRIPTION
The primary users of the platform will be the Cultural Arts & Events department;
however, the platform should accommodate future usage by other city departments such as Parks
and Economic Development. The platform dashboard would allow the City to conduct
customized searches using flexible geofence boundaries, depending on the data needed. The City
would maintain a clear privacy policy to ensure that all collected data is anonymized and
scrubbed of any personally identifiable information. The data collected and analyzed will support
several strategic goals:
* Strengthen existing events through more targeted marketing and data-driven growth
strategies, while also informing the development of new event concepts.
* Provide downtown businesses with actionable insights to plan for peak traffic times
and implement targeted promotions during slower periods.
* Assist the Economic Development Department in recruiting new businesses by
providing reliable market data and helping forecast parking demand and infrastructure
needs.
The platform should allow staff to collect and analyze key data points, including:
* Total attendance at special events
* Demographic profiles of event attendees
* Geographic origin of visitors
* Peak days and times in downtown Norcross
SCOPE OF WORK
The city is seeking a mobile data analytics solution that provides the following features:
Collection of historical and current data/mobile data on special events attendance
Data analysis and report generation based on client needs and objectives
Geofencing capabilities
Onboarding, training, and technical support of program use
Maintenance of a clear data privacy policy
Timely technical support and troubleshooting
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SCHEDULE OF EVENTS
Release of RFP May 21, 2026
Deadline for Written Questions May 28, 2026
Proposals Due June 5, 2026
Proposal Evaluation June 2026
Contract Award July 2026
RESTRICTIONS ON COMMUNICATIONS WITH STAFF
All questions about this RFP should include the company name and the referenced RFP section in
the following format:
Company Name
1. Question
Citation of relevant section of the RFP
2. Question
Citation of relevant section of the RFP
SUBMISSION GUIDELINES & INSTRUCTIONS
Firms must submit two paper copies and one USB copy of the proposal. A complete submission
includes the following components:
1. Cover letter
Proposals should include a cover letter introducing the company and
experience with similar projects. This letter should summarize why the firm is
interested in the project.
2. Statement of Qualifications
The statement of qualifications (attached in Appendix A) should be completed
in its entirety. Requested information includes firm details, experience, and
project approach.
3. References Form
Submission may be accompanied by a reference form containing at least 4
references (attached in Appendix B) OR a minimum of 3 letters of reference.
References must be for projects of similar size and scope.
4. Acknowledgement of Addenda
Attached as Appendix D
5. Certificate of Liability Insurance
Insurance requirements detailed in "General Conditions" section.
6. E-Verify Contractor & SAVE Affidavits (with required documentation)
7. Draft Contract Agreement
8. Cost Proposal
Cost proposal form is attached in Appendix C and must be submitted in a
sealed envelope.
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EVALUATION CRITERIA
The proposal evaluation will be made on the following criteria:
Evaluation Criteria Max Score
Experience & Qualifications 20
Proposed Approach & Timeline 20
References 10
Cost Proposal 50
Local Firm Credit (Bonus) 5
Total 105
Experience & Qualifications - Experience and qualifications of the team personnel, as
demonstrated by resumes, organizational chart, and other information provided. Experience of
the firm in executing successful and relevant projects including other city-wide safety action
plans.
Proposed Approach & Timeline - Evidence of thorough understanding of the project scope,
quality and detail of the proposed approaches to the completion of the required tasks. Evidence
of team's capacity and availability to provide the proposed services in a timely fashion. Evidence
of ease of use and security.
References - Quality and relevance of references, as well as responsiveness of references
contacted by City staff.
Local Firm-Businesses with a current and valid City of Norcross Business License shall
receive a 'local firm' credit of 5 points added to their technical (pre-cost proposal) score.
Businesses with a valid business license within the boundaries of Gwinnett County or another
Gwinnett County city will receive a credit of 2.5 points.
Cost Proposal- The cost proposal will not factor into the committee's evaluation of the
technical proposal. Scores will be determined by weights assigned based on proposed cost.
The City of Norcross reserves the right to interview top-scoring firms.
GENERAL CONDITIONS
PROPOSERS ARE ADVISED TO THOROUGHLY UNDERSTAND THE GENERAL
CONDITIONS AND SPECIAL PROVISIONS, PRIOR TO SUBMITTING THEIR
PROPOSALS.
I. QUALIFICATIONS
A. Proposals will be considered only from experienced and well
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equipped Vendor(s) engaged in work of this type and magnitude.
B. Proposers may be required to submit evidence setting forth
qualifications which entitle their company for consideration as a
responsible Vendor. A list of work of similar character successfully
completed within the last five years may be required, which lists the
location, size, and scope for use on this work. Before accepting any
proposals, the City may require evidence of the Vendor's financial
ability to successfully perform the work to be accomplished under the
contract.
C. Proposers must provide their own materials for this contract.
D. Liability Insurance: During the term of the Agreement, Contractor shall, as its
sole expense, secure and maintain in-force policies of insurance of the
following types:
1. Workers' compensation coverage in accordance with the statutory
requirements of the jurisdiction in which Services are to be performed.
2. Employer's liability insurance with a minimum of $250,000.
3. Comprehensive General Liability Insurance, subject to a limit for bodily
injury and property damage combined at least $1,000,000 aggregate.
4. Automobile liability insurance subject to a limit for bodily injury and
property damage combined, of at least $1,000,000 per occurrence.
E. Contractor shall furnish Client Certificates of Insurance evidencing the
insurance coverages required. The certificates shall stipulate that should any of
the above insurance policies be cancelled before the termination of this
agreement, the issuing company will endeavor to mail thirty (30) days' written
notice to Client.
II. AUTHORITY TO SIGN
A. Proposers must ensure that the legal proper name of their firm
and/or corporation is printed or typed as appropriate on all
documents.
III. RIGHTS RESERVED
A. The City of Norcross reserves the right to reject any or all proposals, to waive
informalities or to readvertise. It is understood that all proposals are made
subject to this agreement, and that City of Norcross reserves the right to
decide which proposal(s) it deems the most qualified. In arriving at this
decision, full consideration will be given to the experience and qualifications
of the Proposer, work of this type successfully completed and past
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performance with the City of Norcross.
B. Proposers are advised to examine the site(s) of the proposed work, as are
necessary, to familiarize themselves with location conditions, which may
affect the proposed work. Proposers are also advised to fully inform
themselves regarding conditions under which the work will be performed. The
City of Norcross will not be responsible for the Proposer's errors or
misjudgment, nor for any information on location conditions or general laws
and regulations.
C. Latest Financial Statements, certified audit, if available, prepared by an
independent certified public accountant, or other financial documents or
reporting may be requested by City. If requested, such statements must be
provided within five (5) business days, or the bid proposal will be rejected.
D. Any unauthorized additions, conditions, limitations, or provisions attached to
the Proposal shall render it informal and may be cause for rejection.
IV. AWARD OF CONTRACT
A. The contract will be awarded to the most qualified firm whose proposal will
provide the best value and be the most advantageous to the City, experience,
technical considerations, cost, and other factors considered. The City is to
make the determination.
B. Prior to award of the Contract, the successful Proposer will be
required to submit a schedule to the City, demonstrating the
Proposer's ability to commence and proceed in a timely manner. A
Proposer's failure to demonstrate the ability to proceed as required
may result in contract cancellation.
C. Failure to demonstrate the ability for contract execution and
progression will result in, at the City's discretion, contract
cancellation or readvertising of any and/or all these contracts.
D. Prior to execution of a Contract, a Utility Coordination Meeting
may be required between Vendor(s), utility agencies and City of
Norcross Public Works to ensure clarity and commitments
concerning interrelated work schedules.
V. PRODUCTION REQUIREMENTS
A. Time is of the utmost importance of this project. The successful Proposer will be
required to commence work within ten (10) calendar days from the receipt of the
Notice to Proceed and must carry on with utmost diligence to complete the work
according to the specifications in the RFP.
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VI. LOCATION AND SITE(S)
A. All work is within City limits of the City of Norcross, Georgia.
B. The Vendor shall accept the site(s) in its present condition and carry out all work
in accordance with the requirements of the specifications as indicated in this RFP.
C. The Vendor is responsible for the location of above and below ground utilities and
structures, which may be affected by the work.
VII. NON-COLLUSION
A. Vendor(s), by submitting a proposal, certify that the accompanying
proposal is not the result of, or affected by, any unlawful act of collusion
with any other person or company engaged in the same line of business or
commerce, or any other fraudulent act punishable under Georgia or United
States law.
VIII. MATERIALS
A. Unless otherwise specified in the Contract, Vendor shall provide and
assume full responsibility for all services, materials, equipment, labor, and
all other facilities and incidentals necessary for the completion of the
Work.
B. All materials and equipment incorporated into the work shall be of good
quality, except as otherwise provided in the Contract. All special
warranties and guarantees required by the Specifications shall expressly
run to the benefit of the City.
IX. CONTRACT REQUIREMENTS
The successful Vendor is required to do the following within ten (10) days of Notice:
A. Return to the City contract documents executed by the authorized
representative attested by the corporate secretary treasurer.
B. Provide Insurance Certificates as specified in the RFP
documents.
C. Failure to execute the Contract or furnish satisfactory
proof of carriage of the insurance required within ten days
after the date of Notice of Award of the Contract may be
just cause for the annulment of the award and for the
forfeiture of the RFP guaranty of City of Norcross, not as
a penalty, but as liquidation of damages sustained. At the
discretion of the City, the award may then be made to the
next most qualified Vendor, or the work may be re
advertised or constructed by City forces.
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X. SCHEDULE
A. Schedule: The Vendor shall provide to the City a schedule of
activities at stephanie.newton@norcrossga.net. The schedule must be
presented at least seven (7) days prior to work commencing in order
to notify residents and/or businesses.
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APPENDIX A
RFP PW 26-07
STATEMENT OF QUALIFICATIONS
All questions must be answered. Information given must be clear and comprehensive.
ABOUT THE FIRM
1. Name of Bidder
2. Permanent main office address, email address, & pertinent contact numbers
3. How long (years) has your firm been in business under your present name; also, state
names and dates of previous firm names, if any; where organized?
4. Attach a list of your proposed project personnel with job titles, responsibilities, and
resumes
EXPERIENCE
1. Attach a list of 3-5 similar projects completed in the last 5 five years.
2. Contracts on hand (schedule - showing gross amount of each contract and the
approximate anticipated dates of completion).
3. Contracts recently executed with similar governmental clients and similar scopes of work
(including gross amount of each contract and the approximate dates of completion)
4. Have you ever failed to complete any work awarded to you, if so, where, and why?
5. Have you ever defaulted on a Contract, if so, where, and why?
6. Have you ever failed to complete a project in the time allotment according to the Contract
documents, if so, where, and why?
7. How long do you warrant a project?
8. Does your professional liability insurance coverage extend past the completion date and
warrant of any project? If yes, for how long?
APPROACH
1. Please provide a narrative describing your proposed solution and how it fits the City of
Norcross' needs. The following areas must be addressed:
a. Implementation timeline
b. Data collection & analytics methodology
c. Data security/privacy
d. Available data reporting tools
e. Customization of features
f. Levels of access/account types
g. Retention schedule for data collected
h. Training and customer support
i. Proposed pricing model (license quantities, solution as a service, etc.)
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