Ministry of Education Advertising Services Competition

Request for Expression of Interest
Ministry of Education Advertising Services Competition
September 2026

The Government of Saskatchewan is seeking an experienced advertising partner to provide communications and marketing services for the Ministry of Education.

As a ministry within the provincial government, the Ministry of Education provides leadership and direction to the early years, child care, Prekindergarten to Grade 12 education, family literacy and the library sector.

In the years 2024 through 2025, the Communications and Sector Relations Branch of the Ministry of Education managed campaigns that included sharing information on becoming a regulated child care home operator and encouraging people to consider a career as an early childhood educator.

Typically, the advertising partner is involved with about three to five communications projects of varying size throughout the year.

Interested vendors must demonstrate professional experience in:
- Strategic communication planning for the education or similar sector;
- Experience leading campaigns that influence human behavioural changes;
- Research application; and,
- Public awareness campaigns for the public service.

Vendors must also demonstrate a proven record of supplying imaginative, effective solutions to communications objectives with innovative creative to assist the ministry in effectively reaching target audiences.  Vendors will have experience developing, managing and evaluating campaigns and strategies involving all media planning and placement.

The account is for one year with the opportunity to renew for three additional one-year terms. Any renewal will be subject to yearly client/supplier evaluations and mutual agreement. Renewals are authorized by Communications Services, Executive Council.

If you are interested in this opportunity and would like more information about the account, please email commtenders@gov.sk.ca and you will receive a copy of the RFP.

Companies interested in pursuing this account should submit a brief letter of intent (not exceeding two pages). The letter should specifically articulate why your experience and capabilities relative to the criteria above make your firm the best choice for this account. Please include two client references who can speak to your ability in the criteria above. Also, bidding firms must identify any intent to use subcontractors, and include a description of the scope of services. From the responses, a shortlist of firms will be developed. These firms will be asked to prepare a proposal and may be asked to demonstrate their capability in an in-person presentation to a selection panel.

Bidding firms must immediately disclose to Communications Services, Executive Council, any actual or potential conflict of interest which currently exists or which may arise during the period of the competition. Bidding suppliers who are not registered with Communications Services must begin the registration process prior to submitting a letter of intent.

Letters of intent should be marked “Ministry of Education Advertising Services Competition" and must be received by email to commtenders@gov.sk.ca no later than 11:00 a.m. Saskatchewan time, Wednesday, September 9, 2026.

**See a copy of the PDF Ad for complete details.

Communications Services, Executive Council

Room 113, 3085 Albert Street
Regina, SK
S4S 0B1

Crystal Davies

Email: commtenders@gov.sk.ca

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