MCO Rewards

Procurement Details:

The Aviation Authority is seeking to procure a one-year MCO Rewards program utilizing a multi-airport customer loyalty platform hosted by GlidepathCX' Thanks Again. This program will be overseen by the Aviation Authority Customer Experience Department and with the collected information helped continue mapping the passenger profiles and concessionaire trends.

Estimated Value: $249,999.00

Term (Years): One Year

Vendor: GlidePath CX

Justification:

The Customer Experience Department is pursuing a one-year rewards program hosted on the GlidePathCX airport customer loyalty platform. GlidePathCX is a proprietary platform that allows airports to develop loyalty rewards for customer purchases while on airport property (parking and in-terminal sales) and in day-to-day consumer spending with Aviation Authority vendors and other participating businesses. Data gained through this platform provides the Aviation Authority the ability to better understand our customer personas and the customer journey, to make informed decisions and the ability to implement programs, projects and initiatives to support the needs of the customers.

The outcome is to increase non-aeronautical revenue and higher loyalty to concession partners at the terminals. In addition, customers reap the benefits of earning points redeemable for gift cards, and airline miles which result in more spending at the aviation facilities. The platform also queries customers about their experiences providing direct feedback to vendors about growth opportunities and enhance communication regarding airport information and promotions.

The Aviation Authority conducted a survey on loyalty programs at multiple airports. The data suggested that GlidePathCX was the superior loyalty rewards platform. Based on the market research conducted by the Customer Experience Department, while other comparable companies provided data analytics, none of them provided a rewards platform for multi-airport utilization. Based on these findings, Aviation Authority is recommending that GlidePathCX be considered as it is a sole source and capable of delivering the specific requirements of the Aviation Authority.

Reference #: 25-832-SS / SG-00276 - MCO Rewards

Subject: MCO Rewards

Greater Orlando Aviation Authority intends to award a procurement as a Single Source Procurement in accordance with its Policy 450.03, and State of Florida Statute 287.057 (3) (c). Any responses received in reference to this Notice will be for the sole purpose of determining whether a competitive procurement is in the best interest of the Authority. This is not a solicitation, and there is not a solicitation available.

A Single Source Procurement is a purchase that is directed to one (1) source because of standardization, warranty, or other factors, which for justifiable reasons, is found to be most advantageous for the Greater Orlando Aviation Authority , even though other competitive sources may be available. A Single Source Procurement is a non-competitive procurement method.

All are encouraged to notify the Purchasing Agent (Agent), stating their company/agency name, address, contact name, contact email, and a statement regarding their capability to provide the requested goods or services. All responses and questions must be in writing, submitted electronically via the OpenGov e-Procurement Platform ("Platform"), by 4:00 pm on Thursday, August 14, 2025 .

The determination not to compete this proposed action based on the responses to this Notice is solely within the discretion of the Chief Executive Officer for purchases up to $250,000.00, and at the discretion of the Aviation Authority Board for purchases that exceed $250,000.00.

Procurement details are listed herein.