McFarland Comprehensive Plan Update

Agency:	Village of McFarland
State:	Wisconsin
Type of Government:	State & Local
NAICS Category:	541611 - Administrative Management and General Management Consulting Services
Posted Date:	Apr 29, 2026
Due Date:	May 29, 2026
Original Source:	Please Login to View Page
Contact information:	Please Login to View Page
Bid Documents:	Please Login to View Page

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Request For Proposals

2027 Comprehensive Plan

RFP Issuance Date: April 28, 2026

RFP Due Date: By 4:00 PM on May 29, 2026

Please Submit to:

Village of McFarland

Department of Community & Economic Development

Attn: Andrew Bremer, AICP

Community & Economic Development Director

5915 Milwaukee Street

PO Box 110

McFarland, WI 53558

TABLE OF CONTENTS

Contents

SECTION 1 Purpose .................................................................................................................... 3

SECTION 2 Community Background........................................................................................... 3

SECTION 3 Project Background .................................................................................................. 4

SECTION 4 Project and Plan Objectives ..................................................................................... 7

SECTION 5 Scope of Work.......................................................................................................... 8

SECTION 6 Deliverables............................................................................................................ 11

SECTION 7 RFP Submittal Requirements ................................................................................. 11

SECTION 8 Evaluation Criteria.................................................................................................. 14

SECTION 9 Method & Timeline of Selection ............................................................................ 15

SECTION 10 Terms and Conditions ............................................................................................ 16

SECTION 11 RFP Exhibits ............................................................................................................. 17

SECTION 1 Purpose

The Village of McFarland seeks a multidisciplinary consultant team to complete a 10-year update

of the Village’s 2017 Comprehensive Plan meeting all the requirements of Wis. Stat. 66.1001.

The planning area consists of all lands within the Village of McFarland boundary and those lands

within the Village’s 1.5-mile extraterritorial plat review jurisdiction. Through this planning

project, the Village seeks to reevaluate the recommendations within the 2023 East Side Plan and

2005 Terminal and Triangle District Plan as part of the incorporation of land use planning

recommendations for those areas within the next Comprehensive Plan. As part of adoption of

the final 2027 Comprehensive Plan, the Village desires to retire the 2023 East Side Plan and 2005

Terminal and Triangle District Plan. In addition to experience completing comprehensive plans

meeting the requirements of Wis. Stat. 66.1001, the most desirable consultant team will possess

a proven track record of community engagement, community consensus building, and public

relations. This includes conducting inclusive and innovative community engagement practices

and working with the Village to bring the community together in the planning process.

The Community & Economic Development Director will serve as the Village’s Project Manager

and point of contact for the consultant. An Ad-hoc Comprehensive Plan Steering Committee will

be formed to oversee the plan’s development. The Ad-hoc Committee will consist of the

members of the Village’s existing Community Development Authority and Plan Commission. The

Committee will meet as needed to discuss the planning project and draft deliverables.

Additionally, the planning process will likely require input from other various Village

committees/commissions/board, Village staff, residents, property, and business owners. The

Village is currently utilizing a hybrid of in-person and Zoom public meetings. The Consultant

should anticipate a combination of in-person, remote, or hybrid meetings throughout the

planning process.

SECTION 2 Community Background

The Village of McFarland is located adjacent to the southeast side of the City of Madison in Dane

County, WI. US Highway 51 serves as the main connection point between the neighboring cities

of Madison and Stoughton. The January 1, 2025 population of McFarland is estimated at 9,737

residents. The Village and some surrounding communities are served by the McFarland School

District. The District includes two elementary schools, a middle school, and one high school. In

the 2024-2025 school year, the District reported 2,389 enrolled students.

The Village is bounded on the west by Lake Waubesa/Upper Mud Lake and to the south by the

Yahara River and Lower Mud Lake. These natural water bodies and the Village’s emphasis on

outdoor park, conservancy, and recreation amenities contribute to the Village’s tagline Naturally

Connected. The Village also places a strong emphasis on connecting Village operations to the

residents and stakeholder which we serve. This includes an internal Communications Manager

and supportive staff that work collectively with Village Department Heads and the Village Board,

Committees, and Commissions to utilize a number of tools to inform and engage the community

regarding Village operations and projects.

In August of 2025 the Village updated its vision and mission statements:

Vision Statement

McFarland strives to be a community that works for everyone. With smart planning, responsible

leadership, and strong local services, McFarland is a great place to live, work, and belong.

Mission Statement

We serve McFarland by providing everyday services that support community well-being by

leading with care, planning with purpose and acting with accountability. We work to earn trust

and make decisions that reflect shared values.

Our Values

• Trust: We seek to build a foundation on transparency and honesty.

• Care: We serve with empathy, kindness, and respect.

• Responsibility: We act with accountability to our community.

• Balance: We grow in ways that are thoughtful and protect what makes us unique.

• Engagement: We work together to strengthen relationships and belonging.

• Action: We focus on real, practical outcomes that serve our residents.

More information about the Village is available at www.mcfarland.wi.us.

SECTION 3 Project Background

The Village last updated its Comprehensive Plan in 2017. The existing plan has served the

community well and there have only been four amendments to the plan since its original

adoption. The Village has a number of other existing plans and studies that support community

planning including:

• 2026-2030 Capital Improvement

Plan

• 2025 Siggelkow Road Traffic Study

• 2025 Comprehensive Outdoor

Recreation Plan

• 2025 Town of Dunn Boundary

Agreement

• 2024 TID #6 Project Plan

• 2023 Municipal Center Campus

Master Plan

• 2023 East Side Plan

• 2023 Economic Strategic Plan

• 2023 Housing Needs Assessment

Study

• 2022 Dane County Hazard

Mitigation Plan

• 2020 Strategic Plan, Amended 2025

• 2021 Sustainability Plan

• 2017 TID #5 Project Plan

• 2015 TIF #3 Amended Project Plan

• 2015 TIF #4 Amended Project Plan

• 2010 Downtown Strategic Market

Analysis and Opportunities

Assessment

• 2008 TIF District #4 Project Plan

• 2007 TIF District #3 Amended

Project Plan

• 2005 Terminal & Triangle District

Plan

• 2005 Highway 51 Corridor Concept

Plan

• 2004 TIF District #3 Project Plan

• 1999 Village Center Master Plan

Copies of these plans are available on the Community & Economic Development website under

the Community Development Plans tab.

Due to existing natural features, municipal boundaries, and existing and potential municipal

boundary agreements, the Village’s growth opportunities over the next 10-years are primarily

limited to infill redevelopment and eastern greenfield expansion.

Current Projects Relevant to the Comprehensive Plan Project

Madison-McFarland Intergovernmental Agreement. The Village and City recently wrapped up

several public information meetings regarding potential concepts for a new intergovernmental

agreement, including short and long-term boundary amendments and annexation policies. The

Village and City previously had an agreement that was adopted in 1997 and expired in 2018, a

year after the 2017 Comprehensive Plan was adopted. This project is currently on hold pending

the likely submittal of an annexation petition from residents within the Town of Blooming Grove

April Hills subdivisions. The Village anticipates receiving the annexation petition within the next

several months. Village Board decisions regarding the annexation petition and whether to

proceed with an IGA with the City will likely be concluded by the end of 2026. If the Village Board

decides to continue with the IGA project, official adoption is not anticipated until 2027.

Siggelkow Road Traffic Study and 30% Design Plans. In response to community concerns

regarding existing and future traffic conditions along Siggelkow Road, the Village completed a

traffic study of Siggelkow Road from Erling Avenue to CTH AB in the Fall of 2025. The Traffic

Study is being utilized by the Village Engineer as part of the development of 30% design plans for

future reconstruction of the portion of Siggelkow Road from Catalina Parkway to CTH AB. The

Village anticipates completing the 30% design plans by the end of this Spring.

USH 51 Reconstruction. While not a specific Village led project, the WisDOT is currently

reconstruction USH 51 from Stoughton to Siggelkow Road. The Siggelkow Road portion of this

project has been completed. Portions from the Yahara River bridge to Larson Beach Road will be

reconstructed in 2026-2028. The WisDOT is also completing a study of USH 51 from Voges

Road/Terminal Drive to WIS 30.

Recent Projects Relevant to the Comprehensive Plan Project

2023 East Side Plan. In 2023 the Village adopted the 2023 East Side Plan which replaced the 2008

East Side Neighborhood Growth Area Plan. This plan was unanimously adopted by the CDA, Plan

Commission and Village Board after a multi-year planning and community engagement process.

This page summarizes the opportunity, including an overview and a preview of the attached documents.

Bid Title:	McFarland Comprehensive Plan Update
Category:	Village of McFarland RFPs
Status:	Open

McFarland Comprehensive Plan Update

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