Marketing Strategy Creative And Media Services
| Agency: | State Government of Pennsylvania |
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| State: | Pennsylvania |
| Type of Government: | State & Local |
| NAICS Category: |
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| Posted Date: | Nov 7, 2025 |
| Due Date: | Dec 17, 2025 |
| Solicitation No: | 20250808 |
| Original Source: | Please Login to View Page |
| Contact information: | Please Login to View Page |
| Bid Documents: | Please Login to View Page |
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General Information |
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Department for this solicitation: |
Procurement | ||||||
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Date Prepared: |
11/07/25 |
Types: |
RFP | ||||
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Advertisement Type: |
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Solicitation/Project#: |
20250808 |
Solicitation/Project Title: |
Marketing Strategy, Creative and Media Services | ||||
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Description: |
The PLCB is the Commonwealth’s wholesaler and primary retailer of wine and spirits and the agency responsible for regulatory control of beverage alcohol in Pennsylvania. The PLCB operates approximately 575 FW&GS stores and FWGS.com (“e-commerce site”). As such, the PLCB seeks a full-service marketing/advertising agency to provide marketing strategy, creative services and media buying services for the FW&GS retail brand and sales initiatives.
The contractor will provide ongoing marketing and brand strategy; an annual marketing plan; traditional and digital media strategies and plans; creative services for campaigns including campaign conceptual development; development of traditional and digital assets including but not limited to TV, radio, print, digital, social, etc.; trafficking of those ads; analysis of advertising campaigns and return on investment; email and social media marketing services; public/media relations support; marketing research services; and web design. The contractor is expected to analyze, evaluate, recommend and place media buys, and evaluate media buy results based on FW&GS’s goals for each campaign or initiative. |
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Department Information |
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Department/Agency: |
Liquor Control Board |
Delivery Location: |
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County: |
Statewide |
Duration: |
3 years |
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Contact Information |
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First Name: |
Joshua |
Last Name: |
Greene |
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Phone Number: (XXX-XXX-XXXX) |
717-547-3574 |
Email: |
josgreene@pa.gov |
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Solicitation Information |
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Bids must be received by the purchasing agency on the Solicitation Due Date no later than the Solicitation Due Time as set forth in the solicitation. Any conflict between the dates and/or times contained in the solicitation itself or its attachments and this advertisement shall be resolved in favor of the solicitation. |
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Solicitation Start Date: |
11/07/25 | ||
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Solicitation Due Date: |
12/17/25 |
Solicitation Due Time: |
5:00 PM |
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Solicitation Opening Date: |
12/17/25 |
Solicitation Opening Time: |
5:15 PM |
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Opening Location: |
Rfp Openings Are Not Public | ||
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No. of Addendums: |
0 | ||
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Amended Date: |
11/07/25 |
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