Marketing and Digital Agency of Record

SIGA is issuing this Request for Proposal (RFP) to retain a qualified and experienced Marketing and Digital Agency of Record (AOR) for a two (2) year term, with the option to extend for three (3) additional, one (1) year terms. The AOR will work collaboratively with SIGA’s internal marketing and corporate relations teams to support the planning, creation, execution, reporting of comprehensive marketing and corporate relations initiatives on an if needed basis.

SIGA is seeking a agency with exceptional knowledge and demonstrated experience in brand development, brand strategy, and creative campaign execution across all traditional and digital platforms. The selected agency must understand how to support a culturally grounded brand while driving innovation, performance, and market relevance.

A 1.SCOPE OF SERVICES

The Scope of Services to be performed by the Agency of Record may include, but not limited to, the following:

Marketing/Corporate Relations

The Agency of Record (AOR) will be responsible for providing strategic brand and marketing services across SIGA’s casino properties, loyalty program, and iGaming platform. The services must be adaptive to evolving market conditions and align with SIGA’s long-term objectives to enhance awareness, loyalty, and reputation across local and provincial audiences.

SIGA’s Corporate Relations team is tasked with building relationships and engaging all stakeholders to effectively tell the SIGA story and share the SIGA legacy. In general, the work may range from campaign strategy and development to execution across a variety of topics and materials.