Marketing Contractor

Agency:	City of Birmingham
State:	Alabama
Type of Government:	State & Local
NAICS Category:	541613 - Marketing Consulting Services
Posted Date:	Oct 22, 2025
Due Date:	Nov 21, 2025
Original Source:	Please Login to View Page
Contact information:	Please Login to View Page
Bid Documents:	Please Login to View Page

The City of Birmingham is seeking proposals from qualified institutions or independent contractors to provide data infrastructure, collection, reporting, and project implementation support funded for Reinvest programming and initiatives.

Download The Marketing Contractor RFP

Pre-Bid Webinar

Wednesday, November 5, 2025, 11:00am to 12:00pm

Issued by:

City of Birmingham, Department of Innovation & Economic Opportunity

RFP Release Date:

Wednesday, October 22, 2025

Proposals Due:

Friday, November 21, 2025
5:00 P.M. Central time (standard or daylight saving time, as applicable)
Submissions received after this date and time will not be considered.

Contact:

Archie Stewart, Reinvest Plan Officer

Reinvest@birminghamal.gov

Verbal questions by phone or in-person will not be accepted.

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REQUEST FOR PROPOSALS (RFP)

MARKETING AND RECRUITMENT

Issued by: City of Birmingham, Department of Innovation & Economic Opportunity

RFP Release Date: October 22, 2025

Proposals Due: November 22, 2025

Contact: Archie Stewart, Reinvest Plan Officer, reinvest@birminghamal.gov

Contents

SECTION 1: THE OPPORTUNITY .................................................................................3

SECTION 2: PROJECT SCOPE .....................................................................................6

SECTION 3: YOUR TECHNICAL PROPOSAL ............................................................... 10

SECTION 4: YOUR PRICE PROPOSAL ........................................................................ 13

SECTION 5: HOW TO SUBMIT THE TECHNICAL & PRICE PROPOSALS.......................... 15

SECTION 6: HOW WE CHOOSE................................................................................ 16

SECTION 7: IMPORTANT THINGS TO KNOW .............................................................. 20

SECTION 1: THE OPPORTUNITY

Project Summary

U.S. Department of Commerce Economic Development Administration - Distressed Area

Recompete Pilot Program (Recompete)

The United States Department of Commerce Economic Development Administration (EDA)

has invested in economically distressed communities to create and connect people to

good jobs. The program targets areas where prime-age (25-54 years) employment

significantly trails the national average, with the goal to close this gap through large, flexible

investments.

On August 5, 2024, the EDA announced awards for six communities that were Finalists in

Recompete (Phase 1). The awards – totaling $184 million – will support implementing

innovative strategies to create good-paying jobs, bolster economic growth, and dismantle

barriers limiting workforce participation.

Reinvest Birmingham

The Reinvest Birmingham Recompete Plan, led by the City of Birmingham, was awarded

$20 million to support the persistently distressed neighborhoods of North Birmingham,

Northside, Pratt, and Smithfield. Recompete funding will provide in-demand workforce

training to residents in the target neighborhoods through partnerships with a variety of

training providers, educational institutions and community-based organizations. The

funding also includes support for entrepreneurs, expanding and improving transportation

and accessible childcare in the target neighborhoods. Reinvest will create paths for

residents to the over 5,000 good jobs committed by Birmingham-area employers.

Project Outcome

The City of Birmingham is seeking proposals from qualified institutions or independent

contractors to lead the marketing and recruitment strategy for Reinvest Birmingham. The

selected respondent will work with City staff to develop and execute a strategic marketing

and outreach campaign to recruit job seekers and entrepreneurs into training and support

programs across the Reinvest Birmingham component projects.

Through this effort, Birmingham aims to ensure that residents in the four priority

neighborhoods are fully aware of and engaged in the opportunities created through

Reinvest Birmingham.

The successful proposer will provide the following scope of work:

• Brand Development & Identity

o Design and establish a cohesive brand identity for Reinvest Birmingham,

including logo, style guidelines, tone of voice, and messaging framework.

o Ensure consistent application of the brand across all collateral, digital

platforms, media campaigns, and community activations.

o Position the brand as a trusted, resident-centered initiative that reflects the

values of equity, opportunity, and community resilience.

• Campaign Design & Execution

o Develop and implement an innovative, multi-channel marketing and

outreach campaign that promotes all Reinvest Birmingham components.

o Create targeted messaging and assets tailored to the unique character,

needs, and demographics of each of the four priority neighborhoods.

• Community Engagement

o Collaborate with the Reinvest Team and community partners to align efforts

with existing grassroots outreach.

o Plan and execute recruitment focused events and activations, including

information sessions, pop-up events, flyer distributions, and door-to-door

canvassing.

• Creative Development

o Produce digital and print collateral such as flyers, social media content,

signage, newsletters, and resident testimonials.

o Build and maintain a branded, interactive website to serve as the digital hub

for Reinvest Birmingham programs and services.

• Media & Communications

o Design and execute a targeted media plan leveraging local press, radio,

digital ads, and neighborhood communication channels.

o Amplify community success stories and program outcomes to build

momentum and credibility.

• Data & Reporting

o Establish systems to track outreach performance, including engagements,

leads, and conversions.

o Provide weekly snapshots, monthly summaries, and quarterly progress

reports with analysis and recommendations for continuous improvement.

The successful proposer will provide the following deliverables:

• A comprehensive marketing and outreach plan for Reinvest Birmingham, inclusive

of tailored neighborhood-level strategies.

• A suite of branded collateral materials (digital, print, social, and testimonial-based).

• A community activation calendar with recruitment-focused events.

• A branded, user-friendly, and interactive website featuring career pathways tools.

• Regular performance reports with metrics, insights, and recommendations.

Project Goals

1. Establish a strong, recognizable brand identity for Reinvest Birmingham.

2. Increase visibility and program awareness through a multi-channel outreach

strategy.

3. Support recruitment of job seekers and entrepreneurs into training and support

programs across all five Reinvest components.

4. Maintain and optimize a centralized workforce website, inclusive of a digital career

pathways tool to help residents identify employment opportunities.

5. Build long-term community trust and engagement by coordinating activations and

storytelling that highlight resident success.

Timeline

RFP Available

Pre-Bid Webinar

Questions Due to the City

City Responses to Questions Posted

Proposal Deadline

Vendor Interviews and Reference Checks

Final Vendor Selection

October 22, 2025

November 5, 2025

November 3, 2025

November 10,2025

November 24, 2025

December 2 – 5, 2025

December 15 – 19, 2025

Evaluation Methodology

Each proposal will be evaluated consistent with Alabama State Procurement Law, and

federal guidelines as enforced by the grant funding agency, the US Department of Energy.

Contact Information

All questions should be submitted in writing to Archie Stewart, Department of Innovation &

Economic Opportunity using the following format:

Email: reinvest@birminghamal.gov

Subject: Marketing - RFP Pre-Bid Question Submission

This page summarizes the opportunity, including an overview and a preview of the attached documents.

* Disclaimer: This website provides information about bids, requests for proposals (RFPs), or requests for qualifications (RFQs) for convenience only and does not serve as an official public notice. Individuals who wish to respond to or inquire about bids, RFPs, or RFQs should contact the relevant government department directly.

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Marketing Contractor

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