MARKETING AGENCY IN JAPAN FOR CANADA BRAND

This bid solicitation is being issued to satisfy the requirement of Agriculture and Agri-Food Canada. It is intended to result in the award of one (1) contract from contract award to March 31st 2025.

Agriculture & Agri-Food Canada (AAFC), is seeking proposals for a marketing agency in Japan to execute promotion of the Canada brand.

Promote the Canada Brand and leverage Canada’s positive international image as a supplier of safe, high-quality food made by trustworthy people from a pristine, sustainable environment; and grow consumer awareness, drive demand for, and generate increased sales of Canadian food products in Japan.

Targeted Products:

1) secondary agriculture and processed foods, including, but not limited to: maple syrup/sugar, honey, vegetables, dried and frozen fruits, cuts of meat,

confectionery, prepared meals;

2) fresh, frozen and processed fish and seafood;

3) alcoholic and non-alcoholic beverages;

4) pet food; and

5) natural health products.

A contracting officer can use limited tendering for specific reasons outlined in the applicable trade agreements. The reason for this contract is described below:

• None