Marketing and Advertising Services for Florida’s Adventure Coast Visitors Bureau

Agency: Hernando County
State: Florida
Type of Government: State & Local
NAICS Category:
  • 541613 - Marketing Consulting Services
  • 541810 - Advertising Agencies
Posted Date: May 14, 2025
Due Date: Jun 23, 2025
Solicitation No: 25-RFP00983/CT
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Project ID: 25-RFP00983/CT

Title: Marketing and Advertising Services for Florida’s Adventure Coast Visitors Bureau

Addenda: 0

Release Date: 5/14/2025

Due Date: 6/23/2025

Post Information
Posted At:Wed, May 14, 2025 7:00 AMSealed Bid Process:Yes (Bids Sealed / Pricing Sealed)Private Bid:No
Overview
Summary

Florida’s Adventure Coast Visitors Bureau is looking to establish a new agency relationship to fulfill the needs outlined in this Request for Proposals (RFP). The selected agency will support Florida’s Adventure Coast's brand campaigns and marketing initiatives by providing strategic insights, media planning, creative development, production services, and collateral planning and design services. The selected agency will provide services to Florida’s Adventure Coast Visitors Bureau for three years with two additional one-year extensions (if approved). The projected (though subject to change) year one budget for this RFP, inclusive of all fees and pass-through/third party costs, account management, and creative production is approximately $650,000. The actual budget for each fiscal year will be determined based on Florida’s Adventure Coast ’s funding allocation, priorities, and marketing strategies.

Background

Florida’s Adventure Coast Visitors Bureau is focused on sustainability, eco-tourism and adventure tourism. The destination is experiencing overcrowding on the Weeki Wachee River, necessitating a shift in advertising to target eco and adventure tourists who will be respectful of the destination.

Timeline
Release Project Date:
May 14, 2025
Pre-Proposal Meeting (Non-Mandatory):
May 22, 2025, 10:30am
Brooksville-Tampa Bay Regional Airport - Large Conference Room
15800 Flight Path Dr., Brooksville, FL 34604
Question Submission Deadline:
May 29, 2025, 2:49pm
Question Response Deadline:
June 4, 2025, 12:00am
Proposal Submission Deadline:
June 23, 2025, 10:00am
Attend in person or via Zoom.
Administration Building - Large Conference Room, 15470 Flight Path Drive, Brooksville, FL, 34604

OR

Join Zoom Meeting
https://hernandoclerk.zoom.us/j/91886331588?pwd=x1WiG9yT2OooUEnmXxR2kjODzDv1vY.1&from=addon

Meeting ID: 918 8633 1588
Passcode: 973339

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Meeting ID: 918 8633 1588
Passcode: 973339

Find your local number: https://hernandoclerk.zoom.us/u/abbdF1XeQM
PSC Consensus Scoring (Written Evaluation):
July 24, 2025, 2:00pm
Brooksville-Tampa Bay Regional Airport - Large Conference Room
15800 Flight Path Dr., Brooksville, FL 34604
Oral Presentations, if required:
August 6, 2025, 9:00am
PSC Consensus Scoring (Oral Presentation Evaluation), if required:
August 6, 2025, 2:30pm
Brooksville-Tampa Bay Regional Airport - Large Conference Room
15800 Flight Path Dr., Brooksville, FL 34604
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