Marketing and Advertising Services: Business to Business

Project Description: General Description: Dallas Fort Worth International Airport Board (Airport) seeks a marketing firm to represent the Airport as its Agency of Record for Creative and Media for its business-to-business (B2B) product and service offerings, which target mainly potential business clients, the general public, and specific industry audiences. The selected firm will assist the Communications and Marketing Department with digital and traditional marketing services for key advertising and marketing programs, with the main objectives of improving the Airport’s brand reputation, assisting with recruiting efforts, contributing to air-service development, and growing both aeronautical and non-aeronautical revenues.
Contract Term: Two (1)-year period with options to renew for Three (3) additional One (1)-year periods. Minority/ Women Business Enterprise (M/WBE) Goal: Goal for this contract is 30%. Applicable Laws: This solicitation is being conducted in accordance with Texas Local Government Code Title 8, Subtitle A, Chapter 252 and/or Government Code 2254, as applicable.