Market Research and Studies Survey Services

The Defense Human Resources Activity (DHRA), on behalf of the Joint Advertising, Market Research and Studies (JAMRS) program of the Office of People Analytics (OPA) intends to issue a solicitation using full and open procedures in accordance with (IAW) FAR Subpart 6.1, which will result in a contract award utilizing procedures at FAR Part 12 and FAR Part15.

CONTRACT TYPE: Single Award Indefinite Delivery, Indefinite Quantity (IDIQ), Firm Fixed Price (FFP) Requirements Contract

PERIOD OF PERFORMANCE: The anticipated period of performance is a five-year ordering period.

SOLICITATION RELEASE: The Government anticipates release of the solicitation for this requirement to SAM.gov on or about May 15, 2025, with an estimated contract award during the 1st quarter of Fiscal Year (FY) 2026.

DESCRIPTION OF SUPPLIES/SERVICES: This requirement is to perform knowledge-based Survey Services as well as Market Research and Personnel Analytics. The work involves multi-method personnel research, survey design and implementation, analysis and interpretation of quantitative and qualitative complex survey data within the context of the Military recruiting and personnel life-cycle environment, multi-source data integration, utilizing traditional and modern advanced analytics to include data science, production of research reports, segmentation, identifying target markets, fulfilling military service specific ad-hoc recruiting and personnel research requests, and consultation from subject matter experts in career decision making and career related behaviors in the Military context.

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