Market Research & Brand Development

Agency: State Government of Maryland
State: Maryland
Type of Government: State & Local
NAICS Category:
  • 541611 - Administrative Management and General Management Consulting Services
  • 541613 - Marketing Consulting Services
  • 541910 - Marketing Research and Public Opinion Polling
Posted Date: Mar 22, 2026
Due Date: Apr 6, 2026
Solicitation No: BPM056005
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ID: BPM056005
Title: Market Research & Brand Development
Status: Open
Due / Close Date: 4/6/2026
Publish Date: 3/20/2026 1:48:36 PM
Main Category: Editorial and Design and Graphic and Fine Art Services
Solicitation Type: Public Notice
Issuing Agency: 58001-CHARLES COUNTY HEALTH DEPARTMENT

Solicitation Summary
Title
Market Research & Brand Development
ID
BPM056005
Alternate ID
Lot #
1
Round #
1
Status
Open
Due / Close Date (EST)
Apr 6 2026 12:00AM
Solicitation Type
Public Notice
Main Category
Editorial and Design and Graphic and Fine Art Services
Issuing Agency
58001-CHARLES COUNTY HEALTH DEPARTMENT
Procurement Officer / Buyer
Karen WALDBAUER
Email
karenl.waldbauer@maryland.gov
Solicitation Summary

The Charles County Department of Health (CCDoH) seeks proposals from qualified firms to conduct comprehensive market research and develop a cohesive, data-driven brand strategy for the agency.
The selected contractor will assess public perception, stakeholder awareness, service utilization barriers, and communication effectiveness. Based on research findings, the contractor will develop a modernized brand platform that reflects CCDoH’s role as the trusted public health authority serving Charles County.
This initiative will strengthen community engagement, improve public trust, and enhance clarity and consistency across all agency communications.

Additional Instructions

Vendors should submit their submissions via email to Amber Starn (amber.starn@maryland.gov), via mail - Charles County Department of Health Attn: Amber Starn 4545 Crain Highway, White Plains, MD 20695 or hand delivered. All submissions must be received by 4:00 PM on April 6, 2026. Late submissions will not be accepted.

Project Cost Class
Pre-Bid Conference Information
Pre-Bid Conference Date (EST)
Pre-Bid Conference Details
Small Business Reserve Designation
No

Procurement Program Participation Goals

VSBE Participation (%)
MBE Participation (%)
African American MBE Participation (%)
Asian American MBE Participation (%)
Hispanic American MBE Participation (%)
Women-Owned MBE Participation (%)
DBE Participation (%)
SBE Participation (%)
Socio Economic Participation Criteria
Procurement Officer / Buyer
Karen WALDBAUER
Alternate Link
Attachments
Selected
Title Type Att. Last Modified on UTC-4 Creation Date UTC-4 Validity End Date
RFP Market Research & Brand Development Attachments & Appendixes (Approved) 3/20/2026 1:13:38 PM 3/20/2026 1:13:32 PM
1 Record(s)
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