Market Research & Brand Development
| Agency: |
State Government of Maryland |
| State: |
Maryland |
| Type of Government: |
State & Local |
| NAICS Category: |
- 541611 - Administrative Management and General Management Consulting Services
- 541613 - Marketing Consulting Services
- 541910 - Marketing Research and Public Opinion Polling
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| Posted Date: |
Mar 22, 2026 |
| Due Date: |
Apr 6, 2026 |
| Solicitation No: |
BPM056005 |
| Original Source: |
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| Contact information: |
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| Bid Documents: |
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Description
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ID:
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BPM056005
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Title:
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Market Research & Brand Development
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Status:
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Open
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Due / Close Date:
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4/6/2026
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Publish Date:
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3/20/2026 1:48:36 PM
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Main Category:
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Editorial and Design and Graphic and Fine Art Services
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Solicitation Type:
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Public Notice
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Issuing Agency:
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58001-CHARLES COUNTY HEALTH DEPARTMENT
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Title
Market Research & Brand Development
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Alternate ID
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Main Category
Editorial and Design and Graphic and Fine Art Services
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Issuing Agency
58001-CHARLES COUNTY HEALTH DEPARTMENT
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Procurement Officer / Buyer
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Email
karenl.waldbauer@maryland.gov
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Solicitation Summary
The Charles County Department of Health (CCDoH) seeks proposals from qualified firms to conduct comprehensive market research and develop a cohesive, data-driven brand strategy for the agency.
The selected contractor will assess public perception, stakeholder awareness, service utilization barriers, and communication effectiveness. Based on research findings, the contractor will develop a modernized brand platform that reflects CCDoH’s role as the trusted public health authority serving Charles County.
This initiative will strengthen community engagement, improve public trust, and enhance clarity and consistency across all agency communications.
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Additional Instructions
Vendors should submit their submissions via email to Amber Starn (amber.starn@maryland.gov), via mail - Charles County Department of Health Attn: Amber Starn 4545 Crain Highway, White Plains, MD 20695 or hand delivered. All submissions must be received by 4:00 PM on April 6, 2026. Late submissions will not be accepted.
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Project Cost Class
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Pre-Bid Conference Information
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Pre-Bid Conference Date (EST)
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Pre-Bid Conference Details
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Small Business Reserve Designation
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Procurement Program Participation Goals
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VSBE Participation (%)
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MBE Participation (%)
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African American MBE Participation (%)
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Asian American MBE Participation (%)
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Hispanic American MBE Participation (%)
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Women-Owned MBE Participation (%)
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DBE Participation (%)
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SBE Participation (%)
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Socio Economic Participation Criteria
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Procurement Officer / Buyer
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Alternate Link
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Title
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Type
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Att.
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Last Modified on UTC-4
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Creation Date UTC-4
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Validity End Date
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RFP Market Research & Brand Development
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Attachments & Appendixes (Approved)
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3/20/2026 1:13:38 PM
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3/20/2026 1:13:32 PM
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* Disclaimer: This website provides information about bids, requests for proposals (RFPs), or requests for qualifications (RFQs) for convenience only and does not serve as an official public notice. Individuals who wish to respond to or inquire about bids, RFPs, or RFQs should contact the relevant government department directly.